BACHELOR OF BUSINESS WITH HONOURS (MARKETING)
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The program aims to foster innovative and responsible business executives globally (focused on marketing) in an effort to support the country’s aspirations in positioning Malaysia as a global business hub. Students will be exposed to theoretical and practical learning, beyond the lecture room environment in producing a holistic business graduate with high marketing skills. The program develops the basic knowledge of students through exposing to various business disciplines. This goal is achieved through the offering of various aspects of knowledge in the field of business according to specialization areas that are considered crucial in the marketing world. The areas of expertise include management and marketing which cover the knowledge of financial, accounting, market, sales, promotion, product, human resources, cross-culture and international business policy. The offering of the program is also aimed at producing a competitive and innovative workforce as well as realizing the desire to produce excellent graduates at both domestic and global levels.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The program aims to foster innovative and responsible business executives globally (focused on marketing) in an effort to support the country’s aspirations in positioning Malaysia as a global business hub. Students will be exposed to theoretical and practical learning, beyond the lecture room environment in producing a holistic business graduate with high marketing skills. The program develops the basic knowledge of students through exposing to various business disciplines. This goal is achieved through the offering of various aspects of knowledge in the field of business according to specialization areas that are considered crucial in the marketing world. The areas of expertise include management and marketing which cover the knowledge of financial, accounting, market, sales, promotion, product, human resources, cross-culture and international business policy. The offering of the program is also aimed at producing a competitive and innovative workforce as well as realizing the desire to produce excellent graduates at both domestic and global levels.
Admission Requirements
Enroll in Progressive English Programme (PEP) for six (6) months with the validity its results must not more than two (2) years and obtain at least Band 3.5; in MUET (Malaysian University English Test); or
Band 3.5 MUET (Malaysian University English Test)
Tuition fees
Domestic (Out of State)
Scholarships
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