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The program seeks to
provide learners with a fundamental understanding of how contemporary
information technologies transform the traditional approach to marketing. The
key focus of the program is on equipping students with knowledge and skills
that allow them to use the Web 2.0 instruments for achieving a competitive edge
in the contemporary business world. The program offers learners a blend of
courses that forms their understanding of how a company or an organization
functions, such as Organizational Behavior, Human Resource Management,
Fundamentals of Financial Management, Principles of Economics and similar.
Alongside with this, a solid foundation of their future professional success is
built with the help of such courses as Introduction to Social Media
Communication, Digital Content Creation, Designing of Commercial Websites,
Brands and Branding, Social Media Marketing & Social Media Optimization,
Marketing Campaign Planning and others.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
The program seeks to
provide learners with a fundamental understanding of how contemporary
information technologies transform the traditional approach to marketing. The
key focus of the program is on equipping students with knowledge and skills
that allow them to use the Web 2.0 instruments for achieving a competitive edge
in the contemporary business world. The program offers learners a blend of
courses that forms their understanding of how a company or an organization
functions, such as Organizational Behavior, Human Resource Management,
Fundamentals of Financial Management, Principles of Economics and similar.
Alongside with this, a solid foundation of their future professional success is
built with the help of such courses as Introduction to Social Media
Communication, Digital Content Creation, Designing of Commercial Websites,
Brands and Branding, Social Media Marketing & Social Media Optimization,
Marketing Campaign Planning and others.
Admission Requirements
5+
1. A “General Education
Diploma” (GED) with the following conditions: A General Education Diploma (12th standard)
or certified equivalent with a minimum D grade in (pure or applied Mathematics)
and English language. 2.A
minimum of 500 in TOEFL, (or IELTS - 5 overall (academic); or TOEFL IBT-61) [1] or must
take the English Placement Test (PT) at UOB. 3. Must take the Math and IT Placement
Test (PT) at UOB and shall be placed at
foundation/credit courses as per the PT result. 4. Students enrolled in the GFP will have to complete it in
no more than two academic years. 5. Students shall pass the College Admission
Test and/or the College Interview as required
01 Sep 2023
4 Years
Jan
Jun
Tuition fees
Domestic
5,978
International
5,978
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Business Administration with Concentration in E-Marketing and Social Media
48 monthsProgramme duration
5,978 Tuition Fee/year
01 Sep, 2023Application Deadline
Jan, Jun, SepStarting Month
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Study Mode
On Campus
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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