Brand Leadership Program By University of East Anglia (UEA) |Top Universities

Brand Leadership

Brand Leadership

University of East Anglia (UEA)

University of East Anglia (UEA), Norwich, United Kingdom
  • QS World University Rankings
    307
  • Degree MSc
  • Study Level Masters
  • Duration 12 months
Train to create and lead the brands of the future, on the first UK course to focus on brand leadership. Brands are everywhere. They shape our decisions as consumers. They reflect and influence culture and society. Brands are ideas that help us navigate an increasingly complex world. They are shortcuts to ‘meaning’, that are essential for businesses, charities and other organisations to define, produce and communicate value. They are big business too. The Apple brand alone is estimated to be worth $184 billion, according to Interbrand. Branding is an industry in its own right, with an estimated 60,000 people working in the field in the UK alone. On this course you’ll learn how to excel in this fascinating sector. You’ll discover how to create your own brands, and how to take existing brands to new and exciting places. And thanks to our links with industry you won’t just graduate ready to launch brands, you’ll graduate ready to launch your career too.
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