Bachelor of Science in Business Administration - International Business Major

Business has "globalized" — from trade and commerce to law and finance, from multiculturalism and comparative business to management practices. Yet there is also the local dimension of globalization which stems from the emerging patterns and trends in business policies and practices that increasingly expose participants to situations where a cross-section of traditional functional areas are involved simultaneously. The objective of the International Business major is to offer students a business education specific to international applications; promote and encourage an international experience and provide ample opportunity to obtain critical international preparation through international courses in Business, Language and Economics. International Business students are strongly encouraged to gain international experience by participating in an approved Study Abroad program or international Study Tour. The learning outcomes are: Understand the fundamentals of international business, e.g. trade theory, the global monetary system, and how to conduct STEP and SWOT analysis to define and recognize appropriate strategies for the multinational firm. Develop product, pricing, promotion and distribution strategies appropriate to specific international markets. Differentiate among cultures with respect to appropriate motivation and leadership behaviors.