Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
• This master’s programme offers to those interested the opportunity to deepen the knowledge of communication mechanisms at institutional and organizational level. The curriculum is designed in such a way as to ensure the communication skills needed both in public and non-governmental institutions and private ones, thus offering a solid theoretical openness, which allows graduates to understand the subtle strategies of the internal communication within organisations, and to design messages promoting the organisation’s image or messages of public interest. • This master’s programme comes with a strong applied dimension and is designed in close connection with the requirements and trends of the labour market. The courses are taught by experienced professors in the field of public communication and mass-media. The courses offer an optimal professional openness for the consolidation and improvement of previously acquired knowledge, but also for the nuanced understanding of the different communication situations by applying qualitative and quantitative methods. During the seminars, the students have the opportunity to explore the problematic aspects of the institutional communication, the practical solutions for counselling and consultancy adjusted for the debated case studies. • By applying for jobs such as public relations specialist, lobby activities specialist, spokesperson, the future specialists in institutional communication will be able to manage successfully counselling activities within organizations, they will be able to solve internal crises by the use of dialogue and negotiation, create proper communication channels between departments, and design and implement external communication strategies, draw up impact messages for a various public, ensuring its visibility.
Programme overview
Main Subject
Communication and Media Studies
Degree
MA
Study Level
Masters
Study Mode
On Campus
• This master’s programme offers to those interested the opportunity to deepen the knowledge of communication mechanisms at institutional and organizational level. The curriculum is designed in such a way as to ensure the communication skills needed both in public and non-governmental institutions and private ones, thus offering a solid theoretical openness, which allows graduates to understand the subtle strategies of the internal communication within organisations, and to design messages promoting the organisation’s image or messages of public interest. • This master’s programme comes with a strong applied dimension and is designed in close connection with the requirements and trends of the labour market. The courses are taught by experienced professors in the field of public communication and mass-media. The courses offer an optimal professional openness for the consolidation and improvement of previously acquired knowledge, but also for the nuanced understanding of the different communication situations by applying qualitative and quantitative methods. During the seminars, the students have the opportunity to explore the problematic aspects of the institutional communication, the practical solutions for counselling and consultancy adjusted for the debated case studies. • By applying for jobs such as public relations specialist, lobby activities specialist, spokesperson, the future specialists in institutional communication will be able to manage successfully counselling activities within organizations, they will be able to solve internal crises by the use of dialogue and negotiation, create proper communication channels between departments, and design and implement external communication strategies, draw up impact messages for a various public, ensuring its visibility.
Scholarships
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