Bachelor of Arts in Multimedia Communication

Program Educational Objective (PEOs)

A few years after graduation, graduates will be able to:

• PEO 1: Effectively contribute to global media and communication industries by applying advanced communication strategies, critical and creative thinking, and technological proficiency to create impactful, ethical, and culturally sensitive media content.
• PEO 2: Demonstrate leadership and teamwork skills in diverse, interdisciplinary, and cross-cultural environments, managing projects with integrity, fairness, and a commitment to inclusivity and innovation.
• PEO 3: Engage in continuous professional growth, adapt to evolving communication landscapes, and pursue lifelong learning through reflective practice, entrepreneurship, and proactive engagement with emerging global media trends.

Educational philosophy of the faculty/program

• Creative and Critical Thinking: The program fosters an environment where students are encouraged to think innovatively and analytically, essential skills in the dynamic field of multimedia communication.
• Cultural Competence: Emphasis is placed on developing intercultural communication skills, enabling graduates to operate effectively in diverse cultural settings.
• Technological Proficiency: Students are trained in state-of-the-art communication tools and multimedia techniques, ensuring they are adept with current industry standards.
• Ethical Responsibility: The program instills a strong sense of professional ethics, guiding students to make responsible decisions in their communication practices.
• Lifelong Learning: Graduates are encouraged to pursue continuous personal and professional development, adapting to evolving media landscapes and societal needs.

Program Mission

The overall aim is to prepare high-quality graduates of Bachelor of Arts in Multimedia Communication, with intercultural communication skills and the ability to creatively translate relevant background knowledge and specialized knowledge of communication into work in a variety of creative industries or wherever expertise in the use of multimedia techniques is required. Graduates with high level of proficiency in English language and state-of-the-art communication skills will be able to work effectively in a multicultural communication profession and also academic environment.