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The marketing department’s primary mission is to prepare students to be contributing members of organizations by providing an education focusing on the marketing function. We are dedicated to developing in our students problem-solving abilities that are firmly grounded in the arts and sciences and other business areas. We emphasize a personalized approach to education and promote the development of self-worth in our students. Our students will have an understanding of and appreciation for the global business environment and the social implications of business actions. We also recognize that specific technical skills are necessary to prepare students for entry into the workforce; therefore, our department will maintain an approach to education that is consistent with existing technologies and methods.A graduate of the marketing department should be able to develop a comprehensive marketing plan. According to the American Marketing Association a marketing plan is a document composed of the following elements and students should be able to: Perform an analysis of the current marketing situation; Identify opportunities and threats in the business environment; Develop quantified marketing objectives; Develop viable marketing strategies; Develop detailed action programs; Develop projected or pro-forma income (and other financial) statements related to the plan.
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
The marketing department’s primary mission is to prepare students to be contributing members of organizations by providing an education focusing on the marketing function. We are dedicated to developing in our students problem-solving abilities that are firmly grounded in the arts and sciences and other business areas. We emphasize a personalized approach to education and promote the development of self-worth in our students. Our students will have an understanding of and appreciation for the global business environment and the social implications of business actions. We also recognize that specific technical skills are necessary to prepare students for entry into the workforce; therefore, our department will maintain an approach to education that is consistent with existing technologies and methods.A graduate of the marketing department should be able to develop a comprehensive marketing plan. According to the American Marketing Association a marketing plan is a document composed of the following elements and students should be able to: Perform an analysis of the current marketing situation; Identify opportunities and threats in the business environment; Develop quantified marketing objectives; Develop viable marketing strategies; Develop detailed action programs; Develop projected or pro-forma income (and other financial) statements related to the plan.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Bachelor of Business Administration in Marketing
48 monthsProgram duration
Business and Management StudiesMain Subject Area
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Program overview
Main Subject
Business and Management Studies
Degree
Other
Study Level
Undergraduate
Admission requirements
Exam Scores
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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