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The aim of this programme is to develop your critical understanding and self-awareness of digital marketing and data analytics. We bring together relevant academic theory and research with practical activities. This ensures you have a deep understanding of digital marketing activities within organisations. By studying with us, you'll: develop a critical awareness of the key concepts of digital marketing, data analytics and organisational strategy, explore online visitor and buyer behaviour, develop the ability to connect theory with practice in creative and innovative ways, map customer journeys, investigate mobile and social media marketing, investigate the impact of digital marketing and data analytics within organisations, suggest, discuss and analyse solutions to problems within business, apply the theories and techniques learnt to complete projects and assignments, and enhance life-long learning skills to work with self-direction and originality.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Online
The aim of this programme is to develop your critical understanding and self-awareness of digital marketing and data analytics. We bring together relevant academic theory and research with practical activities. This ensures you have a deep understanding of digital marketing activities within organisations. By studying with us, you'll: develop a critical awareness of the key concepts of digital marketing, data analytics and organisational strategy, explore online visitor and buyer behaviour, develop the ability to connect theory with practice in creative and innovative ways, map customer journeys, investigate mobile and social media marketing, investigate the impact of digital marketing and data analytics within organisations, suggest, discuss and analyse solutions to problems within business, apply the theories and techniques learnt to complete projects and assignments, and enhance life-long learning skills to work with self-direction and originality.
Admission Requirements
75+
6+
2:2 bachelor's degree from an approved university and/or work experience in a relevant setting, within the last two years.
18 Months
Jan-2000
Tuition fees
Domestic
9,000 GBP
International
9,000 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Digital Marketing & Data Analytics MSc
York Campus, York , United Kingdom
18 monthsProgramme duration
9,000 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Online
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
Online
Admission Requirements
2:2 bachelor's degree from an approved university and/or work experience in a relevant setting, within the last two years.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Professional Policing with Foundation Year BA (Hons)
Professional Policing with Foundation Year BA (Hons)
Professional Policing with Foundation Year BA (Hons) (including Placement Year)
Professional Policing with Foundation Year BA (Hons) (including Placement Year)
Sociology BA (Hons)
Sociology BA (Hons)
Sociology with Criminology BA (Hons)
Sociology with Criminology BA (Hons)
Sociology with Criminology with Foundation Year BA (Hons)
Sociology with Criminology with Foundation Year BA (Hons)
Sociology with Criminology with Foundation Year BA (Hons) (including Placement Year)
Sociology with Criminology with Foundation Year BA (Hons) (including Placement Year)
Sociology with Foundation Year BA (Hons)
Sociology with Foundation Year BA (Hons)
Sociology with Foundation Year BA (Hons) (including Placement Year)
Sociology with Foundation Year BA (Hons) (including Placement Year)
Sport and Exercise Science BSc (Hons)
Sport and Exercise Science BSc (Hons)
Sport and Exercise Science MSci
Sport and Exercise Science MSci
Sport and Exercise Science with Foundation Year BSc (Hons)
Sport and Exercise Science with Foundation Year BSc (Hons)
Sport and Exercise Science with Foundation Year MSci
Sport and Exercise Science with Foundation Year MSci
Sport and Exercise Therapy BSc (Hons)
Sport and Exercise Therapy BSc (Hons)
Sport and Exercise Therapy MSci
Sport and Exercise Therapy MSci
Sport and Exercise Therapy with Foundation Year BSc (Hons)
Sport and Exercise Therapy with Foundation Year BSc (Hons)
Sport and Exercise Therapy with Foundation Year MSci
Sport and Exercise Therapy with Foundation Year MSci
Sports Business Management BA (Hons)
Sports Business Management BA (Hons)
Sports Business Management with Foundation Year BA (Hons)
Sports Business Management with Foundation Year BA (Hons)
Sports Business Management with Foundation Year BA (Hons) (including Placement Year)
Sports Business Management with Foundation Year BA (Hons) (including Placement Year)
Sports Business Management with Foundation Year BA (Hons) (including Study Abroad)
Sports Business Management with Foundation Year BA (Hons) (including Study Abroad)
Sports Business Management with Placement Year BA (Hons)
Sports Business Management with Placement Year BA (Hons)
Tourism and Destination Management BA (Hons)
Tourism and Destination Management BA (Hons)
Tourism and Destination Management with Foundation Year BA (Hons)
Tourism and Destination Management with Foundation Year BA (Hons)
Tourism and Destination Management with Foundation Year BA (Hons) (including Placement Year)
Tourism and Destination Management with Foundation Year BA (Hons) (including Placement Year)
Tourism and Destination Management with Foundation Year BA (Hons) (including Study Abroad)
Tourism and Destination Management with Foundation Year BA (Hons) (including Study Abroad)
Tourism and Destination Management with Placement Year BA (Hons)
Tourism and Destination Management with Placement Year BA (Hons)
War Studies and History BA (Hons)
War Studies and History BA (Hons)
War studies and History with Foundation Year BA (Hons)
War studies and History with Foundation Year BA (Hons)
War studies and History with Foundation Year BA (Hons) (including Placement Year)
War studies and History with Foundation Year BA (Hons) (including Placement Year)
Arts and Humanities (5)
3D Design & Technologies MSc
3D Design & Technologies MSc
Applied Theatre MA
Applied Theatre MA
Community Music MA
Community Music MA
Contemporary Literature MA
Contemporary Literature MA
Creative Writing MA
Creative Writing MA
Creative Writing MFA
Creative Writing MFA
Fine Art MA
Fine Art MA
History MA
History MA
Illustration MA
Illustration MA
International History MA
International History MA
Language & Social Justice MA
Language & Social Justice MA
Language and Social Justice with British Sign Language MA
Language and Social Justice with British Sign Language MA
Music Composition MA
Music Composition MA
Music Production MA
Music Production MA
Musical Leadership MA
Musical Leadership MA
Photography MA
Photography MA
Religion in Society MA
Religion in Society MA
Theatre & Performance MA
Theatre & Performance MA
Virtual and Augmented Reality MA
Virtual and Augmented Reality MA
Writing Historical Fiction MA
Writing Historical Fiction MA
Business and Management (5)
Digital Marketing & Data Analytics MSc
Digital Marketing & Data Analytics MSc
Entrepreneurship and Innovation MSc
Entrepreneurship and Innovation MSc
Entrepreneurship and Innovation with a Year in Industry MSc
Entrepreneurship and Innovation with a Year in Industry MSc
International Business MSc
International Business MSc
International Business with a Year in Industry MSc
International Business with a Year in Industry MSc
International Fashion Marketing MSc
International Fashion Marketing MSc
International Fashion Marketing with a Year in Industry MSc
International Fashion Marketing with a Year in Industry MSc
Leadership & Management MSc
Leadership & Management MSc
Leadership & Management with a Year in Industry MSc
Leadership & Management with a Year in Industry MSc
Leadership in Health and Social Care MSc
Leadership in Health and Social Care MSc
Marketing MSc
Marketing MSc
Marketing with a Year in Industry MSc
Marketing with a Year in Industry MSc
Professional Accounting MSc
Professional Accounting MSc
Project Management MSc
Project Management MSc
Engineering and Technology (5)
Computer Science MSc
Computer Science MSc
Computer Science with Year in Industry MSc
Computer Science with Year in Industry MSc
Life Sciences and Medicine (5)
Occupational Therapy (Pre-registration) MSc
Occupational Therapy (Pre-registration) MSc
Physiotherapy (pre-registration) MSc
Physiotherapy (pre-registration) MSc
Professional Health and Social Care MSc
Professional Health and Social Care MSc
Psychology of Child & Adolescent Development MSc
Psychology of Child & Adolescent Development MSc
Social Sciences and Management (5)
American Studies MA
American Studies MA
Education MA
Education MA
Human Resource Management MSc
Human Resource Management MSc
Human Resource Management with a Year in Industry MSc
Human Resource Management with a Year in Industry MSc
Media Production MA
Media Production MA
Publishing MA
Publishing MA
Publishing and Contemporary Literature MA
Publishing and Contemporary Literature MA
Publishing and Creative Writing MA
Publishing and Creative Writing MA
Special Educational Needs & Inclusion MA
Special Educational Needs & Inclusion MA
TESOL MA
TESOL MA
TESOL with Japanese MA
TESOL with Japanese MA
TESOL with Korean MA
TESOL with Korean MA
TESOL with Thai MA
TESOL with Thai MA
Visual Communication MA
Visual Communication MA
Full-Time MBA (2)
Healthcare Management MBA
Healthcare Management MBA
Master of Business Administration MBA
Master of Business Administration MBA
Others (2)
Conversion MBA (online)
Conversion MBA (online)
Executive MBA
Executive MBA
Executive MBA
Executive MBA
Healthcare Management with Placement Year MBA
Healthcare Management with Placement Year MBA
MBA with Professional Experience
MBA with Professional Experience
Masters of Business Administration MBA
Masters of Business Administration MBA
Masters of Business Administration MBA
Masters of Business Administration MBA
Masters of Business Administration with Professional Experience MBA
Masters of Business Administration with Professional Experience MBA