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The digital revolution changed what marketing looks like. A sizeable portion of marketing is now done online or on mobile and handheld devices. The course will provide you with a broad understanding of digital marketing, focusing on understanding, evaluating and developing digital marketing strategy and tactics. Modules will focus on how different digital marketing tools and channels can be used to market products and services. You will learn about business intelligence, consumer behaviour, branding, customer relationships and digital consumer trends, integrated digital marketing communications, web design and analytics and social media marketing and analytics. The degree will enable you to think analytically, strategically and ethically through a series of modules around data analytics and how it's reshaping business concepts, managerial decision making and marketing.
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
The digital revolution changed what marketing looks like. A sizeable portion of marketing is now done online or on mobile and handheld devices. The course will provide you with a broad understanding of digital marketing, focusing on understanding, evaluating and developing digital marketing strategy and tactics. Modules will focus on how different digital marketing tools and channels can be used to market products and services. You will learn about business intelligence, consumer behaviour, branding, customer relationships and digital consumer trends, integrated digital marketing communications, web design and analytics and social media marketing and analytics. The degree will enable you to think analytically, strategically and ethically through a series of modules around data analytics and how it's reshaping business concepts, managerial decision making and marketing.
Admission Requirements
75+
6+
48+
GCSE English Language at grade C or above (or equivalent)
5 Years
Jan-2000
Tuition fees
Domestic
38,912 GBP
International
52,912 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Digital Marketing & Data Analytics with Foundation Year BSc (Hons) (including Placement Year)
York Campus, York , United Kingdom
60 monthsProgramme duration
52,912 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Programme overview
Main Subject
Marketing
Degree
BSc
Study Level
Undergraduate
Admission Requirements
GCSE English Language at grade C or above (or equivalent)
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Sociology BA (Hons)
Sociology BA (Hons)
Sociology with Criminology BA (Hons)
Sociology with Criminology BA (Hons)
Sociology with Criminology with Foundation Year BA (Hons)
Sociology with Criminology with Foundation Year BA (Hons)
Sociology with Criminology with Foundation Year BA (Hons) (including Placement Year)
Sociology with Criminology with Foundation Year BA (Hons) (including Placement Year)
Sociology with Foundation Year BA (Hons)
Sociology with Foundation Year BA (Hons)
Sociology with Foundation Year BA (Hons) (including Placement Year)
Sociology with Foundation Year BA (Hons) (including Placement Year)
Sport and Exercise Science BSc (Hons)
Sport and Exercise Science BSc (Hons)
Sport and Exercise Science MSci
Sport and Exercise Science MSci
Sport and Exercise Science with Foundation Year BSc (Hons)
Sport and Exercise Science with Foundation Year BSc (Hons)
Sport and Exercise Science with Foundation Year MSci
Sport and Exercise Science with Foundation Year MSci
Sport and Exercise Therapy BSc (Hons)
Sport and Exercise Therapy BSc (Hons)
Sport and Exercise Therapy MSci
Sport and Exercise Therapy MSci
Sport and Exercise Therapy with Foundation Year BSc (Hons)
Sport and Exercise Therapy with Foundation Year BSc (Hons)
Sport and Exercise Therapy with Foundation Year MSci
Sport and Exercise Therapy with Foundation Year MSci
Sports Business Management BA (Hons)
Sports Business Management BA (Hons)
Sports Business Management with Foundation Year BA (Hons)
Sports Business Management with Foundation Year BA (Hons)
Sports Business Management with Foundation Year BA (Hons) (including Placement Year)
Sports Business Management with Foundation Year BA (Hons) (including Placement Year)
Sports Business Management with Foundation Year BA (Hons) (including Study Abroad)
Sports Business Management with Foundation Year BA (Hons) (including Study Abroad)
Sports Business Management with Placement Year BA (Hons)
Sports Business Management with Placement Year BA (Hons)
Tourism and Destination Management BA (Hons)
Tourism and Destination Management BA (Hons)
Tourism and Destination Management with Foundation Year BA (Hons)
Tourism and Destination Management with Foundation Year BA (Hons)
Tourism and Destination Management with Foundation Year BA (Hons) (including Placement Year)
Tourism and Destination Management with Foundation Year BA (Hons) (including Placement Year)
Tourism and Destination Management with Foundation Year BA (Hons) (including Study Abroad)
Tourism and Destination Management with Foundation Year BA (Hons) (including Study Abroad)
Tourism and Destination Management with Placement Year BA (Hons)
Tourism and Destination Management with Placement Year BA (Hons)
War Studies and History BA (Hons)
War Studies and History BA (Hons)
War studies and History with Foundation Year BA (Hons)
War studies and History with Foundation Year BA (Hons)
War studies and History with Foundation Year BA (Hons) (including Placement Year)
War studies and History with Foundation Year BA (Hons) (including Placement Year)
Arts and Humanities (5)
3D Design & Technologies MSc
3D Design & Technologies MSc
Applied Theatre MA
Applied Theatre MA
Community Music MA
Community Music MA
Contemporary Literature MA
Contemporary Literature MA
Creative Writing MA
Creative Writing MA
Creative Writing MFA
Creative Writing MFA
Fine Art MA
Fine Art MA
History MA
History MA
Illustration MA
Illustration MA
International History MA
International History MA
Language & Social Justice MA
Language & Social Justice MA
Language and Social Justice with British Sign Language MA
Language and Social Justice with British Sign Language MA
Music Composition MA
Music Composition MA
Music Production MA
Music Production MA
Musical Leadership MA
Musical Leadership MA
Photography MA
Photography MA
Religion in Society MA
Religion in Society MA
Theatre & Performance MA
Theatre & Performance MA
Virtual and Augmented Reality MA
Virtual and Augmented Reality MA
Writing Historical Fiction MA
Writing Historical Fiction MA
Business and Management (5)
Digital Marketing & Data Analytics MSc
Digital Marketing & Data Analytics MSc
Entrepreneurship and Innovation MSc
Entrepreneurship and Innovation MSc
Entrepreneurship and Innovation with a Year in Industry MSc
Entrepreneurship and Innovation with a Year in Industry MSc
International Business MSc
International Business MSc
International Business with a Year in Industry MSc
International Business with a Year in Industry MSc
International Fashion Marketing MSc
International Fashion Marketing MSc
International Fashion Marketing with a Year in Industry MSc
International Fashion Marketing with a Year in Industry MSc
Leadership & Management MSc
Leadership & Management MSc
Leadership & Management with a Year in Industry MSc
Leadership & Management with a Year in Industry MSc
Leadership in Health and Social Care MSc
Leadership in Health and Social Care MSc
Marketing MSc
Marketing MSc
Marketing with a Year in Industry MSc
Marketing with a Year in Industry MSc
Professional Accounting MSc
Professional Accounting MSc
Project Management MSc
Project Management MSc
Engineering and Technology (5)
Computer Science MSc
Computer Science MSc
Computer Science with Year in Industry MSc
Computer Science with Year in Industry MSc
Life Sciences and Medicine (5)
Occupational Therapy (Pre-registration) MSc
Occupational Therapy (Pre-registration) MSc
Physiotherapy (pre-registration) MSc
Physiotherapy (pre-registration) MSc
Professional Health and Social Care MSc
Professional Health and Social Care MSc
Psychology of Child & Adolescent Development MSc
Psychology of Child & Adolescent Development MSc
Social Sciences and Management (5)
American Studies MA
American Studies MA
Education MA
Education MA
Human Resource Management MSc
Human Resource Management MSc
Human Resource Management with a Year in Industry MSc
Human Resource Management with a Year in Industry MSc
Media Production MA
Media Production MA
Publishing MA
Publishing MA
Publishing and Contemporary Literature MA
Publishing and Contemporary Literature MA
Publishing and Creative Writing MA
Publishing and Creative Writing MA
Special Educational Needs & Inclusion MA
Special Educational Needs & Inclusion MA
TESOL MA
TESOL MA
TESOL with Japanese MA
TESOL with Japanese MA
TESOL with Korean MA
TESOL with Korean MA
TESOL with Thai MA
TESOL with Thai MA
Visual Communication MA
Visual Communication MA
Full-Time MBA (2)
Healthcare Management MBA
Healthcare Management MBA
Master of Business Administration MBA
Master of Business Administration MBA
Others (2)
Conversion MBA (online)
Conversion MBA (online)
Executive MBA
Executive MBA
Executive MBA
Executive MBA
Healthcare Management with Placement Year MBA
Healthcare Management with Placement Year MBA
MBA with Professional Experience
MBA with Professional Experience
Masters of Business Administration MBA
Masters of Business Administration MBA
Masters of Business Administration MBA
Masters of Business Administration MBA
Masters of Business Administration with Professional Experience MBA
Masters of Business Administration with Professional Experience MBA