The QS Business Master’s Rankings: Marketing 2024 includes 131 of the world’s best institutions for master’s degrees in marketing. \r\n\r\nThe marketing rankings are based on a methodology which assesses each institution’s employability, alumni outcomes, value for money, thought leadership and diversity, with data collected from a global survey of employers and other sources. \r\n\r\nRead on to discover the 10 highest ranked institutions for marketing or click here to view the full table. \r\n\r\n\r\n\t\r\n\t\t\r\n\t\t\t\r\n\t\t\tTop 10 universities for master\u0027s in marketing degrees in 2024 \r\n\t\t\t\r\n\t\t\r\n\t\t\r\n\t\t\t\r\n\t\t\tGlobal rank \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tLocation \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tUniversity \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tCourse \r\n\t\t\t\r\n\t\t\r\n\t\t\r\n\t\t\t\r\n\t\t\t1 \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tFrance \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tHEC Paris \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tMaster in Marketing \r\n\t\t\t\r\n\t\t\r\n\t\t\r\n\t\t\t\r\n\t\t\t2 \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tFrance \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tESSEC Business School \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tMSC in Marketing Management Digital \r\n\t\t\t\r\n\t\t\r\n\t\t\r\n\t\t\t\r\n\t\t\t3 \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tSpain \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tIE Business School \r\n\t\t\t\r\n\t\t\t\r\n\t\t\t Master in Strategic Marketing and Communications \r\n\t\t\t\r\n\t\t\r\n\t\t\r\n\t\t\t\r\n\t\t\t=4 \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tFrance \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tESCP Business School \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tMSc in Marketing \u0026 Creativity \r\n\t\t\t\r\n\t\t\r\n\t\t\r\n\t\t\t\r\n\t\t\t=4 \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tUK \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tImperial College Business School \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tMSc Strategic Marketing \r\n\t\t\t\r\n\t\t\r\n\t\t\r\n\t\t\t\r\n\t\t\t=6 \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tUS \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tColumbia University \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tMS in Marketing Science \r\n\t\t\t\r\n\t\t\r\n\t\t\r\n\t\t\t\r\n\t\t\t=6 \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tFrance \r\n\t\t\t\r\n\t\t\t\r\n\t\t\temlyon Business School \r\n\t\t\t\r\n\t\t\t\r\n\t\t\t M.S. Transformation Digitale et Marketing Stratégique \r\n\t\t\t\r\n\t\t\r\n\t\t\r\n\t\t\t\r\n\t\t\t7 \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tSpain \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tESADE Business School \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tMSc in Marketing Management \r\n\t\t\t\r\n\t\t\r\n\t\t\r\n\t\t\t\r\n\t\t\t9 \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tUK \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tWarwick Business School \r\n\t\t\t\r\n\t\t\t\r\n\t\t\t MSc Marketing \u0026 Strategy \r\n\t\t\t\r\n\t\t\r\n\t\t\r\n\t\t\t\r\n\t\t\t10 \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tFrance \r\n\t\t\t\r\n\t\t\t\r\n\t\t\tEDHEC Business School \r\n\t\t\t\r\n\t\t\t\r\n\t\t\t MSc in Marketing \r\n\t\t\t\r\n\t\t\r\n\t\r\n\r\n\r\n10. EDHEC Business School\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nEDHEC Business School holds 10th position in the master\u0027s in marketing rankings, maintaining a consistent presence in the top 10 for the past four consecutive years. The university achieves a perfect score in the value for money indicator, with its second highest score for class and faculty diversity. \r\n\r\nThe MSc in Marketing programme at EDHEC is a one-year full-time programme, which includes a four- to six-month internship. It also offers two concentrations: entertainment \u0026 services (with EDHEC’s learning partner Ubisoft) or luxury \u0026 fashion. \r\n\r\n9. Warwick Business School\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nClimbing its way back into the top 10, after being ranked 11th last year, is Warwick Business School. Originally established in 1967 as the School of Industrial and Business Studies, the school has educated alumni who now hold management positions in corporate, government, and academic institutions around the world. \r\n\r\nWBS scores the highest in the ranking for the thought leadership indicator, with a near perfect score of 97.6. Its second-highest score is achieved for class and faculty diversity, a testament to the school’s rich and inclusive academic environment. \r\n\r\n8. ESADE Business School\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nESADE Business School, based in Barcelona, is ranked seventh in the world this year. The MSc in Marketing Management at ESADE has consistently been among the top 10 marketing programmes, attaining its highest score this year for employability.. \r\n\r\nESADE’s marketing programme has a diverse class profile, with students from around 30 different nationalities across five continents. Classes are small, with an average of 89 students, and the average age of students taking the programme is 23.\r\n\r\n=6. emlyon Business School\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nRanked joint sixth globally, emlyon Business School is positioned alongside Columbia University. With campuses in Lyon, Paris, Casablanca and Shanghai, emlyon Business School has a truly global outlook. Their M.S. Transformation Digitale et Marketing Stratégique is a 13-month programme, including a six-month internship. \r\n\r\nemlyon achieves its highest score in the value for money indicator, ranked fourth globally. This demonstrates the programme’s strong emphasis on enhancing graduates\u0027 employment prospects by teaching transferable skills. \r\n\r\n=6. Columbia University\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nIn joint sixth place, and the only US-based institution in the top 10 for marketing, is Columbia University. The university achieves a near perfect score (99.9) for alumni outcomes and the second-highest score in the rankings for thought leadership. \r\n\r\nAs an intensive, two-semester STEM eligible course with a primary focus on marketing analytics, Columbia’s MS in Marketing Science is tailored to fit marketing researchers with a desire to acquire the same level of competence, technical skills and expertise provided in the coursework component of a PhD programme. \r\n\r\n=4. Imperial College Business School\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nImperial College Business School, located in the global business hub of London, is ranked joint fourth globally and holds the top position in the UK for its master’s degree in marketing. Its highest score is attained for employability, for which the university is ranked joint second in the world. \r\n\r\nThe school’s innovative and practical MSc Strategic Marketing is designed to encourage and develop strategic thinking in future marketers and students also have the option of a work placement. An impressive 92 percent of graduates are employed within three months of graduating. \r\n\r\n=4. ESCP Business School\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nSharing fourth place in the world with Imperial College Business School, is ESCP Business School’s MSc in Marketing \u0026 Creativity. The university achieves its highest score in the ranking for value for money, closely followed by employability and diversity. \r\n\r\nESCP is the oldest business school in the world, established in 1819, and is a globally recognised prestigious business school, with a network of 120 partner universities. The programme aims to put students’ learning into action through a minimum of four months’ work experience within a variety of potential employers, including companies such as L’Oréal, Apple, and Amazon. \r\n\r\n3. IE Business School \r\n\r\nIE Business School, a newcomer to both the business master’s rankings and the top 10 list this year, is ranked third globally for its Master in Strategic Marketing and Communications. The university achieved its highest score for employability as well as scoring highly for diversity. \r\n\r\nFor the final project of the master’s programme, students are required to work on a consulting project with a renowned company. Additionally, the programme offers a global immersion week, featuring in-company visits to major organisations such as Google, Ipsos, Amazon, Diageo, and the Financial Times. \r\n\r\n2. ESSEC Business School \r\n\r\nRanked second both globally and in France, ESSEC Business School has achieved its highest score in alumni outcomes closely followed by the value for money indicator. This depicts the school\u0027s commitment to delivering excellent post-graduation results and return on investment. \r\n\r\nThe programme places a strong emphasis on luxury product marketing, guiding students to explore brand management in the luxury business, and exploring how the market has evolved in the age of digitalisation. Beyond traditional classroom learning, the programme also provides a dynamic and holistic experience, highlighted by a one-week overseas study trip to prestigious companies. \r\n\r\n1. HEC Paris\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\nIn first place globally for marketing again this year, with perfect scores in employability and alumni outcomes, is HEC Paris. \r\n\r\nHEC Paris’ Master in Marketing programme provides aspiring marketers with the essential theoretical knowledge and practical skills required for a successful career in today’s professional world of marketing. \r\n\r\nStudents are required to write a thesis in addition to completing a four-month period of work experience – which ensures graduates leave with a guaranteed level of confidence and professionalism in their field. \r\n\r\nFAQs \r\n\r\nWhat is a master\u0027s in marketing? \r\n\r\nA master\u0027s in marketing is a specialised graduate-level programme that delves into advanced concepts and strategies within the dynamic field of marketing. It is designed to equip students with comprehensive knowledge and skills essential for navigating the complexities of modern marketing practices. \r\n\r\nThe curriculum often covers areas such as consumer behaviour, market research, digital marketing, branding and strategic management. The programme aims to cultivate a deep understanding of marketing principles, fostering critical thinking and analytical abilities. \r\n\r\nGraduates of a master\u0027s in marketing programme are well-positioned for leadership roles in marketing and related fields, armed with the expertise needed to make informed decisions and drive innovation in today\u0027s competitive business landscape. \r\n\r\nWhat can you do with a master’s in marketing degree? \r\n\r\nA master\u0027s in marketing offers diverse career paths, from traditional roles like marketing coordinator to innovative positions such as mobile marketing manager or transcultural anthropologist. \r\n\r\nBeyond the conventional marketing sectors, graduates can excel in banking, finance, and creative industries like fashion and graphic design. The field\u0027s rapid evolution introduces novel positions like creative technologists and community management executives. \r\n\r\nThe degree\u0027s adaptability empowers professionals to navigate the dynamic landscape, contributing to the ever-expanding realm of marketing. Find out more about what you can do with a degree in marketing. \r\n\r\nWhich country is the best to consider for a master’s in marketing? \r\n\r\nWhile it\u0027s challenging to single out one country as the best for pursuing a master’s degree in marketing, most of the top-ranking universities are concentrated in France, the United Kingdom, and the USA, making Europe the standout performer. \r\n\r\nNotably, 37 European universities secure positions within the global top 50, with half of the top 10 universities being from France, while the majority of the European universities in the ranking overall are in the UK. \r\n\r\nThe USA is also well-represented with 32 universities, including standout performers like Columbia Business School. \r\n\r\nIn Asia, universities from particularly Hong Kong, Thailand, and India, showcase strong global rankings. Ultimately, the choice of the best country depends on individual preferences, career goals, and the specific strengths of each programme.