Brand Management

The purpose of the educational program is the formation of a modern system of professional knowledge and the acquisition of practical skills with the aim of applying them in professional, pedagogical and research activities to effectively solve managerial tasks in the field of brand management. The object of study is marketing activity as a form of interaction between subjects of market relations to satisfy their economic and social interests.

Theoretical content of the subject area: the essence of marketing as a modern concept of business management; conceptual and categorical apparatus, principles, functions, concepts of marketing and its historical prerequisites; the specifics of the activities of market entities in different areas and on different types of markets; content of marketing activities, development of marketing strategies and formation of management decisions in the field of marketing. The main focus of the educational program is the formation of professional competence in the ability to manage the company's brand-marketing activities.