Advertising Business

Educational programme aim is to provide students with theoretical knowledge and practical skills sufficient to successfully complete the study of the market position of the enterprise and the corresponding study of its policy in the field of advertising and public relations in a competitive environment; preparation of proposals for the promotion of goods and services through advertising and public relations; communication appeals, visual and audiovisual content, advertising and PR product; relevant phasing of the company's advertising campaign and public relations campaign.

Main focus of the Educational programme — Formation of a system of professional knowledge and practical skills necessary for the effective solution of problems related to the use of advertising technologies and public relations, as well as the implementation of advertising activities by enterprises in various spheres of public life.