Marketing Management

The purpose of the educational program is the formation of a modern system of professional knowledge and acquisition of practical skills for

the purpose of their application in profile, pedagogical and research activity for effective solution of administrative tasks in the field of marketing management. The object of study is marketing activity as a form of interaction between subjects of market relations to satisfy their economic and social interests.

Theoretical content of the subject area: the essence of marketing as a modern concept of business management; conceptual and categorical apparatus, principles, functions, concepts of marketing and their historical prerequisites; the specifics of the activities of market entities in various areas and on different types of markets; content of marketing activities, development of marketing strategies and formation of management decisions in the field of marketing. The main focus of the educational program is the formation of professional competence in the ability to manage the marketing activities of the enterprise.