What is digital transformation and how can it be learned at university?

Sponsored by TBS Education Barcelona  

According to the programme director of TBS Education – Barcelona’s Master's in Digital Transformation & Business Innovation, Professor Roxana Ologeanu-Taddei, digital transformation is most accurately defined as a “change to business processes and business models, driven by data analytics and digital technologies.”  

Professor Ologeanu-Taddei says that to manage digital transformation, companies should design and implement a data and digital strategy. These is no one way to do this, however, and each company will be starting from a different point, meaning that they will be looking for digitally literate graduates to help implement this digital transformation.  

How can you learn digital transformation at university?  

Digital transformation is best learnt through a combination of theoretical concepts and practical elements.  

At TBS Education – Barcelona, the MSc Digital Transformation & Business Innovation degree emphasises the importance of using digital technology to create new business processes and value propositions. 

"Theoretical and practical knowledge combine in distinct but connected areas: digital technologies, business and data processes, digital project management," said Professor Ologeanu-Taddei.  

Digital transformation is best learnt both inside and outside the classroom. At the Barcelona campus of TBS Education, visits to companies and real-life projects complement classes taught by an international academic team - and expert practitioners from the world of business.  

Throughout the programme, students will work on a company’s business problems using real datasets, methodologies and tools.  While working on these problems, students will build close relationships with industry leaders, experts and leading start-ups.  

This hands-on approach to learning will give students the skills and contacts they need to succeed in the field of digital transformation.  

Students on the programme will also have the opportunity to take part in an optional four-to-six-month internship at a top company. 

What careers can you get in digital transformation?  

If a degree in digital transformation has sparked your interest, you may be wondering what career options are available for graduates of this programme.  

There are a diverse range of promising careers available to digital transformation graduates, including but not limited to: 

• Digital transformation consultant 
• Project analyst 
• IT project manager  
• IT consultant  
• IT strategist 
• Strategy consultant 

Professor Ologeanu-Taddei said: “Many companies want to start or have already begun a digital transformation journey, but they have a level of IT maturity that’s not yet caught up, so there is often no set standard for those jobs".  

This means that in a lot of digital transformational roles there is room for graduates to design their job role to suit their interests and have a say in what the future of the company’s use of new technology will look like.  

The MSc Digital Transformation & Business Innovation program at TBS Education – Barcelona is a path for students to become pioneering change-makers in the workplace. The programme focuses on the areas of innovation, change management and operations, IT and data-driven strategy, IT projects, business and customer analytics. This gives students an extensive background knowledge of data transformation and how it can be utilised in the workplace. 

The capital of Catalonia, Barcelona is an excellent hotspot to start a career in digital transformation. It hosts more than 100,000 IT-related jobs and is a proud member of the global top 10 best cities for digital talent. 

The new TBS Education campus is located in the 22@ innovation district, which is expected to become the main economic powerhouse of the city, with many international companies setting up their headquarters there.  

There’s no better time to get started on the path to an exciting career in digital transformation.