36 monthsProgramme duration
15,910 GBPTuition Fee/year
02 Aug, 2026Application Deadline
SepStarting Month
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
We live in a consumer-driven society and consequently the marketing function sits at the heart of modern business practices. Accredited by the leading professional body, The Chartered Institute of Marketing (CIM), our BA (Hons) Marketing degree will help you gain a comprehensive understanding of the role of marketing in this changing landscape. We’ll help you gain the practical, analytical and critical thinking skills required to succeed within this fast paced and diverse sector.
Studying marketing is a perfect way to gain a comprehensive understanding of the role of the marketer and to help develop the analytical and critical thinking skills required to research, design, develop and deploy strategic marketing plans at local and global level. You'll learn how to identify the opportunities to communicate and influence audiences, and spot the threats that could damage brands. You will also build a professional network and a portfolio of practical skills.
As part of the second year consultancy module, you will work in a team with fellow students and create a pitch which you deliver to real local businesses, competing against other student teams to win the contract. You will then act as a real external team for the client, with the project culminating in an exhibition showcase. This module in particular is a great opportunity to develop your skills and get a greater sense of how consultancy projects progress.
Other second year modules will go deeper into strategy and planning, including audits and managing resources, as well as topics on delivering an excellent customer experience and optional modules on data analysis and consumer behaviour.
In your final year, you will focus on preparing yourself for your future and career after graduation. In addition to learning about consumer brand relationships and Integrated Marketing Communications (IMC) strategy, you will undertake an independent professional project on an area of marketing of your choice. You'll also have a choice of additional modules which match your interests, including studying e-commerce strategy or strategic agility.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
We live in a consumer-driven society and consequently the marketing function sits at the heart of modern business practices. Accredited by the leading professional body, The Chartered Institute of Marketing (CIM), our BA (Hons) Marketing degree will help you gain a comprehensive understanding of the role of marketing in this changing landscape. We’ll help you gain the practical, analytical and critical thinking skills required to succeed within this fast paced and diverse sector.
Studying marketing is a perfect way to gain a comprehensive understanding of the role of the marketer and to help develop the analytical and critical thinking skills required to research, design, develop and deploy strategic marketing plans at local and global level. You'll learn how to identify the opportunities to communicate and influence audiences, and spot the threats that could damage brands. You will also build a professional network and a portfolio of practical skills.
As part of the second year consultancy module, you will work in a team with fellow students and create a pitch which you deliver to real local businesses, competing against other student teams to win the contract. You will then act as a real external team for the client, with the project culminating in an exhibition showcase. This module in particular is a great opportunity to develop your skills and get a greater sense of how consultancy projects progress.
Other second year modules will go deeper into strategy and planning, including audits and managing resources, as well as topics on delivering an excellent customer experience and optional modules on data analysis and consumer behaviour.
In your final year, you will focus on preparing yourself for your future and career after graduation. In addition to learning about consumer brand relationships and Integrated Marketing Communications (IMC) strategy, you will undertake an independent professional project on an area of marketing of your choice. You'll also have a choice of additional modules which match your interests, including studying e-commerce strategy or strategic agility.
Admission Requirements
Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a fouryear programme including a Foundation Year.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
Get closer to your dream programme
Your consent preferences have been set.
Time to start exploring.
Your account has been removed.
You can still browse the site or sign up again once you have parental consent.
Get closer to your dream programme