MSc in Consumer Psychology

Develops in professionals from various areas the necessary skills to manage consumer-focused marketing plans that involve mastery of theories and models of their study, and qualitative and quantitative market research tools based on techniques and concepts. with a solid scientific basis. Its first year is equivalent to the specialization, in the second year, activities of an investigative nature have greater emphasis than those related to theoretical, conceptual and professional aspects. The Konrad Lorenz Master's in Consumer Psychology aims to:

• Train researchers who are theoretically and methodologically trained in the analysis of consumer behavior from the perspective of the psychological and sociocultural processes involved in market exchange practices.
• Promote research in the field of Consumer Psychology to make significant contributions both to their field of scientific knowledge, and to the development of public and private organizations.
• Contribute to the interdisciplinary training of professionals who can work as researchers and teachers in the field of study of Consumer Psychology, as successful entrepreneurs and as managers of marketing plans and actions in national and international organizations.
• Within its academic field, it aims to strengthen research networks and conceptual development in the field of Consumer Psychology in Colombia and Latin America.