Taught Master: Specialization in Consumer Psychology Program By Fundación Universitaria Konrad Lorenz |Top Universities
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Taught Master: Specialization in Consumer Psychology

Location

Edificio Principal, Bogotá, Colombia
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Shortlist
Tuitionfee

2,173 USDTuition Fee/year

Scholarship

YesScholarships

Main Subject Area

MarketingMain Subject Area

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

Consumer Psychology , with the support of other human sciences, offers valuable information regarding how and why consumers buy, what psychological factors explain the differences between individuals and groups when buying, how they decide, what processes are involved, branding and loyalty, as well as the impact of social and cultural factors on purchasing and consumption patterns. This knowledge allows to support strategic marketing plans and minimize the risk of acting under uncertainty. The Konrad Lorenz Specialization in Consumer Psychology aims to train professionals with:

  • The highest level of investigative specialization, capable of leading the strategic and commercial formulation of the company based on the particular and precise characteristics of consumers.
  • The opportunity to know and use the models and principles of Consumer Psychology, in favor of the strategic objectives of their companies.
  • The ability to handle scientific research methodology, applied to the study of consumer behavior.
  • Knowledge of advances in the areas of Marketing and related sciences.
  • The knowledge that allows them to plan marketing strategies adapted to the needs, preferences, expectations and other elements of the psychographic profile of consumers.

Program overview

Main Subject

Marketing

Degree

Other

Study Level

Masters

Study Mode

On Campus

Consumer Psychology , with the support of other human sciences, offers valuable information regarding how and why consumers buy, what psychological factors explain the differences between individuals and groups when buying, how they decide, what processes are involved, branding and loyalty, as well as the impact of social and cultural factors on purchasing and consumption patterns. This knowledge allows to support strategic marketing plans and minimize the risk of acting under uncertainty. The Konrad Lorenz Specialization in Consumer Psychology aims to train professionals with:

  • The highest level of investigative specialization, capable of leading the strategic and commercial formulation of the company based on the particular and precise characteristics of consumers.
  • The opportunity to know and use the models and principles of Consumer Psychology, in favor of the strategic objectives of their companies.
  • The ability to handle scientific research methodology, applied to the study of consumer behavior.
  • Knowledge of advances in the areas of Marketing and related sciences.
  • The knowledge that allows them to plan marketing strategies adapted to the needs, preferences, expectations and other elements of the psychographic profile of consumers.

Admission requirements

Undergraduate

3.8+
Feb

Tuition fee and scholarships

Domestic Students

2,173 USD
-

International Students

2,173 USD
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

Fundación Universitaria Konrad Lorenz offers six undergraduate programs within the following faculties:

School of Mathematics and Engineering offers three undergraduate programs in Mathematics; Industrial Engineering; Computer Engineering

The undergraduate Mathematics and Computer Engineering programs have been awarded High Quality Accreditation by the Colombian Ministry of National Education - MEN

School of Psychology offers an undergraduate degree in Psychology.

The undergraduate degree in Psychology was the first in Colombia to be awarded High Quality Accreditation by the Colombian Ministry of National Education, and is currently the only program boasting this distinction for the fourth consecutive year.

School of Business offers International Business Administration; Marketing.

Both undergraduate programs have International Quality Accreditation, as granted by the Accreditation Council for Business Schools and Programs (ACBSP).

Fundación Universitaria Konrad Lorenz offers 11 postgraduate programs through its graduate school in the following subjects:

Mathematics and Statistics:

  • Specialization Course in Strategic Data Analysis
  • Master’s Degree in Strategic Data Analysis


Psychology:

  • Specialization Course in Clinical Assessment and Treatment of Emotional and Affective Disorders
  • Specialization Course in Child, Adolescent and Family Clinical Psychology
  • Specialization Course in Forensic and Criminal Psychology
  • Specialization Course in Consumer Psychology
  • Master’s Degree in Clinical Psychology
  • Master’s Degree in Consumer Psychology
  • Doctorate in Psychology

 
Management:

  • Specialization Course in Human Resource Management
  • Specialization Course in Occupational Safety and Health Management

Postgrad programs
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