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Consumer Psychology , with the support of other human sciences, offers valuable information regarding how and why consumers buy, what psychological factors explain the differences between individuals and groups when buying, how they decide, what processes are involved, branding and loyalty, as well as the impact of social and cultural factors on purchasing and consumption patterns. This knowledge allows to support strategic marketing plans and minimize the risk of acting under uncertainty. The Konrad Lorenz Specialization in Consumer Psychology aims to train professionals with:
The highest level of investigative specialization, capable of leading the strategic and commercial formulation of the company based on the particular and precise characteristics of consumers.
The opportunity to know and use the models and principles of Consumer Psychology, in favor of the strategic objectives of their companies.
The ability to handle scientific research methodology, applied to the study of consumer behavior.
Knowledge of advances in the areas of Marketing and related sciences.
The knowledge that allows them to plan marketing strategies adapted to the needs, preferences, expectations and other elements of the psychographic profile of consumers.
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Consumer Psychology , with the support of other human sciences, offers valuable information regarding how and why consumers buy, what psychological factors explain the differences between individuals and groups when buying, how they decide, what processes are involved, branding and loyalty, as well as the impact of social and cultural factors on purchasing and consumption patterns. This knowledge allows to support strategic marketing plans and minimize the risk of acting under uncertainty. The Konrad Lorenz Specialization in Consumer Psychology aims to train professionals with:
The highest level of investigative specialization, capable of leading the strategic and commercial formulation of the company based on the particular and precise characteristics of consumers.
The opportunity to know and use the models and principles of Consumer Psychology, in favor of the strategic objectives of their companies.
The ability to handle scientific research methodology, applied to the study of consumer behavior.
Knowledge of advances in the areas of Marketing and related sciences.
The knowledge that allows them to plan marketing strategies adapted to the needs, preferences, expectations and other elements of the psychographic profile of consumers.
Admission Requirements
3.8+
Feb
Tuition Fee and Scholarships
Domestic Students
2,173 USD
-
International Students
2,173 USD
-
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Taught Master: Specialization in Consumer Psychology
Edificio Principal, Bogotá, Colombia
2,173 USDTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Consumer Psychology , with the support of other human sciences, offers valuable information regarding how and why consumers buy, what psychological factors explain the differences between individuals and groups when buying, how they decide, what processes are involved, branding and loyalty, as well as the impact of social and cultural factors on purchasing and consumption patterns. This knowledge allows to support strategic marketing plans and minimize the risk of acting under uncertainty. The Konrad Lorenz Specialization in Consumer Psychology aims to train professionals with:
Program overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Consumer Psychology , with the support of other human sciences, offers valuable information regarding how and why consumers buy, what psychological factors explain the differences between individuals and groups when buying, how they decide, what processes are involved, branding and loyalty, as well as the impact of social and cultural factors on purchasing and consumption patterns. This knowledge allows to support strategic marketing plans and minimize the risk of acting under uncertainty. The Konrad Lorenz Specialization in Consumer Psychology aims to train professionals with:
Admission Requirements
Tuition Fee and Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
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