Taught Master: Specialization in Consumer Psychology Program By Fundación Universitaria Konrad Lorenz |Top Universities
  • Degree Other
  • Study Level Masters
  • Study Mode On Campus
  • Course Intensity Full Time
  • Fees(USD) 1997-
  • Scholarships Yes
  • Start date Feb

Consumer Psychology, with the support of other human sciences, offers valuable information regarding how and why consumers buy, what psychological factors explain the differences between individuals and groups when buying, how they decide, what processes are involved, branding and loyalty, as well as the impact of social and cultural factors on purchasing and consumption patterns. This knowledge allows to support strategic marketing plans and minimize the risk of acting under uncertainty. The Konrad Lorenz Specialization in Consumer Psychology aims to train professionals with:

  • The highest level of investigative specialization, capable of leading the strategic and commercial formulation of the company based on the particular and precise characteristics of consumers.
  • The opportunity to know and use the models and principles of Consumer Psychology, in favor of the strategic objectives of their companies.
  • The ability to handle scientific research methodology, applied to the study of consumer behavior.
  • Knowledge of advances in the areas of Marketing and related sciences.
  • The knowledge that allows them to plan marketing strategies adapted to the needs, preferences, expectations and other elements of the psychographic profile of consumers.

About University

Fundación Universitaria Konrad Lorenz is situated
in Bogotá, Colombia. The Institution is devoted to teaching, creating and disseminating
scientific and cultural knowledge.

university has seven pillars:

  • The scientific method as an
    educational too
  • Technology in support of research
    and science
  • Educating to solve the country’s
  • Liberal thinking, dialogue and
  • Comprehensive training of
    professionals with a vision of the world
  • Faculty members as inspiration and
    guide for students
  • The student as a citizen and

A flexible curriculum at Fundación Universitaria Konrad Lorenz is a major
selling point:

  • Elective
  • National
    and international mobility opportunities
  • Exchange
  • Homologation
    of academic certificates and transfer processes
  • Research
    Training Routes
  • Graduation
  • Proficiency
  • Extracurricular
  • Foreign
  • Cultural
  • Internships

There are 301 academic directors and faculty members at Fundación Universitaria Konrad Lorenz as well as 164
administrative officials.

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