MSc in Consumer Psychology Program By Fundación Universitaria Konrad Lorenz |Top Universities
  • Degree MSc
  • Study Level Masters
  • Study Mode On Campus
  • Course Intensity Full Time
  • Fees(USD) 2325-
  • Scholarships Yes
  • Start date Feb

Develops in professionals from various areas the necessary skills to manage consumer-focused marketing plans that involve mastery of theories and models of their study, and qualitative and quantitative market research tools based on techniques and concepts. with a solid scientific basis. Its first year is equivalent to the specialization, in the second year, activities of an investigative nature have greater emphasis than those related to theoretical, conceptual and professional aspects. The Konrad Lorenz Master's in Consumer Psychology aims to:

  • Train researchers who are theoretically and methodologically trained in the analysis of consumer behavior from the perspective of the psychological and sociocultural processes involved in market exchange practices.
  • Promote research in the field of Consumer Psychology to make significant contributions both to their field of scientific knowledge, and to the development of public and private organizations.
  • Contribute to the interdisciplinary training of professionals who can work as researchers and teachers in the field of study of Consumer Psychology, as successful entrepreneurs and as managers of marketing plans and actions in national and international organizations.
  • Within its academic field, it aims to strengthen research networks and conceptual development in the field of Consumer Psychology in Colombia and Latin America.

About University

Fundación Universitaria Konrad Lorenz is situated
in Bogotá, Colombia. The Institution is devoted to teaching, creating and disseminating
scientific and cultural knowledge.

The
university has seven pillars:

  • The scientific method as an
    educational too
  • Technology in support of research
    and science
  • Educating to solve the country’s
    challenges
  • Liberal thinking, dialogue and
    coexistence
  • Comprehensive training of
    professionals with a vision of the world
  • Faculty members as inspiration and
    guide for students
  • The student as a citizen and
    professional-in-training



A flexible curriculum at Fundación Universitaria Konrad Lorenz is a major
selling point:

  • Elective
    subjects
  • National
    and international mobility opportunities
  • Exchange
    agreements
  • Homologation
    of academic certificates and transfer processes
  • Research
    Training Routes
  • Graduation
    theses
  • Proficiency
    tests
  • Extracurricular
    activities
  • Foreign
    languages
  • Cultural
    activities
  • Internships



There are 301 academic directors and faculty members at Fundación Universitaria Konrad Lorenz as well as 164
administrative officials.

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