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Consumer Psychology , with the support of other human sciences, offers valuable information regarding how and why consumers buy, what psychological factors explain the differences between individuals and groups when buying, how they decide, what processes are involved, branding and loyalty, as well as the impact of social and cultural factors on purchasing and consumption patterns. This knowledge allows to support strategic marketing plans and minimize the risk of acting under uncertainty. The Konrad Lorenz Specialization in Consumer Psychology aims to train professionals with:
The highest level of investigative specialization, capable of leading the strategic and commercial formulation of the company based on the particular and precise characteristics of consumers.
The opportunity to know and use the models and principles of Consumer Psychology, in favor of the strategic objectives of their companies.
The ability to handle scientific research methodology, applied to the study of consumer behavior.
Knowledge of advances in the areas of Marketing and related sciences.
The knowledge that allows them to plan marketing strategies adapted to the needs, preferences, expectations and other elements of the psychographic profile of consumers.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Consumer Psychology , with the support of other human sciences, offers valuable information regarding how and why consumers buy, what psychological factors explain the differences between individuals and groups when buying, how they decide, what processes are involved, branding and loyalty, as well as the impact of social and cultural factors on purchasing and consumption patterns. This knowledge allows to support strategic marketing plans and minimize the risk of acting under uncertainty. The Konrad Lorenz Specialization in Consumer Psychology aims to train professionals with:
The highest level of investigative specialization, capable of leading the strategic and commercial formulation of the company based on the particular and precise characteristics of consumers.
The opportunity to know and use the models and principles of Consumer Psychology, in favor of the strategic objectives of their companies.
The ability to handle scientific research methodology, applied to the study of consumer behavior.
Knowledge of advances in the areas of Marketing and related sciences.
The knowledge that allows them to plan marketing strategies adapted to the needs, preferences, expectations and other elements of the psychographic profile of consumers.
Admission Requirements
3.8+
Feb
Tuition fees
Domestic
2,173 USD
International
2,173 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Taught Master: Specialization in Consumer Psychology
Edificio Principal, Bogotá, Colombia
2,173 USDTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Consumer Psychology , with the support of other human sciences, offers valuable information regarding how and why consumers buy, what psychological factors explain the differences between individuals and groups when buying, how they decide, what processes are involved, branding and loyalty, as well as the impact of social and cultural factors on purchasing and consumption patterns. This knowledge allows to support strategic marketing plans and minimize the risk of acting under uncertainty. The Konrad Lorenz Specialization in Consumer Psychology aims to train professionals with:
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Masters
Study Mode
On Campus
Consumer Psychology , with the support of other human sciences, offers valuable information regarding how and why consumers buy, what psychological factors explain the differences between individuals and groups when buying, how they decide, what processes are involved, branding and loyalty, as well as the impact of social and cultural factors on purchasing and consumption patterns. This knowledge allows to support strategic marketing plans and minimize the risk of acting under uncertainty. The Konrad Lorenz Specialization in Consumer Psychology aims to train professionals with:
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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