12 monthsProgramme duration
21,885 EURTuition Fee/year
Feb, SepStarting Month
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Studying Consumer Marketing helps you explore how consumer understanding can be translated into marketing strategies that truly create customer value. In that sense, our approach to marketing focuses more strongly on strategy and analysis rather than execution and implementation as such.
Emphasis in the curriculum will be on consumer behaviour, consumer psychology, and consumer research as fundamental components driving marketing decisions.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Studying Consumer Marketing helps you explore how consumer understanding can be translated into marketing strategies that truly create customer value. In that sense, our approach to marketing focuses more strongly on strategy and analysis rather than execution and implementation as such.
Emphasis in the curriculum will be on consumer behaviour, consumer psychology, and consumer research as fundamental components driving marketing decisions.
Admission Requirements
- An academic Bachelor's degree (BSc or BA) in (International) Business Administration or an academic Bachelor’s degree in an Economics or Businesses related field.
- Quantitative research oriented courses (intermediate/advanced) must be included in the Bachelor's curriculum up to an equivalent of a minimum of 10 ECTS.
- Business courses (intermediate/advance), up to an equivalent of a minimum of 15 ECTS, in at least 2 of the following fields:
- strategy,
- international management,
- organisation,
- marketing,
- leadership,
- entrepreneurship or
- organisational psychology
- Candidates are required to submit an essay(s) for acceptance
Tuition fees
Domestic
International
Scholarships
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