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The rapidly changing and digitised marketing environment creates new challenges and opportunities for the creation of customer value. In the Digital Marketing track, you explore a wide variety of phenomena related to the link between digitisation and marketing. From multichannel marketing and online customer journeys to social media and marketing analytics. This is one of the tracks you can opt for in our Master's in Business Administration.
Virtually every organisation faces the challenges and benefits of digital developments on a daily basis, so you will explore the links between academic concepts and the real-life business environment throughout the track. Business partners like Google, ING and Starbucks offer guest lectures and business cases, which you will tackle with your fellow students.
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The rapidly changing and digitised marketing environment creates new challenges and opportunities for the creation of customer value. In the Digital Marketing track, you explore a wide variety of phenomena related to the link between digitisation and marketing. From multichannel marketing and online customer journeys to social media and marketing analytics. This is one of the tracks you can opt for in our Master's in Business Administration.
Virtually every organisation faces the challenges and benefits of digital developments on a daily basis, so you will explore the links between academic concepts and the real-life business environment throughout the track. Business partners like Google, ING and Starbucks offer guest lectures and business cases, which you will tackle with your fellow students.
Admission Requirements
180+
6.5+
92+
535+
7+
152+
An academic Bachelor's degree (BSc or BA) in,
(International) Business Administration or related.
Quantitative research oriented courses
(intermediate/advanced) must be included in the Bachelor's curriculum up to an
equivalent of minimally 10 EC.
Applicants must also have completed intermediate/advanced
Business courses in at least two of the following fields: Strategy,
International Management, Organization, Marketing, Leadership, Entrepreneurship
or Organisational Psychology up to an equivalent of minimally 15 EC.
12 Months
Sep
Candidates are required to submit an essay(s) for acceptance
Domestic
18,055 EUR
International
21,882 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc Digital Marketing (Business Administration)
Amsterdam Business School, Amsterdam, Netherlands
# =87QS Subject Rankings
12 monthsProgramme duration
21,882 EURTuition Fee/year
Business and Management StudiesMain Subject Area
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Virtually every organisation faces the challenges and benefits of digital developments on a daily basis, so you will explore the links between academic concepts and the real-life business environment throughout the track. Business partners like Google, ING and Starbucks offer guest lectures and business cases, which you will tackle with your fellow students.
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Virtually every organisation faces the challenges and benefits of digital developments on a daily basis, so you will explore the links between academic concepts and the real-life business environment throughout the track. Business partners like Google, ING and Starbucks offer guest lectures and business cases, which you will tackle with your fellow students.
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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