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In the Consumer Marketing track, you gain an in-depth understanding of consumer characteristics, behaviours and motivations as input for effective marketing strategies. This is one of the tracks you can opt for in our Master's in Business Administration. Studying Consumer Marketing helps you explore how consumer understanding can be translated into marketing strategies that truly create customer value. In that sense, our approach to marketing focuses more strongly on strategy and analysis rather than execution and implementation as such.
Emphasis in the curriculum will be on consumer behaviour, consumer psychology, and consumer research as fundamental components driving marketing decisions.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
In the Consumer Marketing track, you gain an in-depth understanding of consumer characteristics, behaviours and motivations as input for effective marketing strategies. This is one of the tracks you can opt for in our Master's in Business Administration. Studying Consumer Marketing helps you explore how consumer understanding can be translated into marketing strategies that truly create customer value. In that sense, our approach to marketing focuses more strongly on strategy and analysis rather than execution and implementation as such.
Emphasis in the curriculum will be on consumer behaviour, consumer psychology, and consumer research as fundamental components driving marketing decisions.
Admission Requirements
180+
92+
535+
7+
6.5+
To be eligible for this Master’s programme, your academic Bachelor’s degree requires:
An academic Bachelor's degree (BSc or BA) in (International) Business Administration or an academic Bachelor’s degree in an Economics or Businesses related field.
Quantitative research oriented courses (intermediate/advanced) must be included in the Bachelor's curriculum up to an equivalent of a minimum of 10 ECTS.
Business courses (intermediate/advance), up to an equivalent of a minimum of 15 ECTS, in at least 2 of the following fields:
strategy,
international management,
organisation,
marketing,
leadership,
entrepreneurship or
organisational psychology
12 Months
Feb
Sep
Candidates are required to submit an essay(s) for acceptance
Domestic
18,055 EUR
International
21,885 EUR
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc Consumer Marketing (Business Administration)
Roeterseiland Campus, Amsterdam, Netherlands
# 51-100QS Subject Rankings
12 monthsProgramme duration
21,885 EURTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Studying Consumer Marketing helps you explore how consumer understanding can be translated into marketing strategies that truly create customer value. In that sense, our approach to marketing focuses more strongly on strategy and analysis rather than execution and implementation as such.
Emphasis in the curriculum will be on consumer behaviour, consumer psychology, and consumer research as fundamental components driving marketing decisions.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Studying Consumer Marketing helps you explore how consumer understanding can be translated into marketing strategies that truly create customer value. In that sense, our approach to marketing focuses more strongly on strategy and analysis rather than execution and implementation as such.
Emphasis in the curriculum will be on consumer behaviour, consumer psychology, and consumer research as fundamental components driving marketing decisions.
Admission Requirements
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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