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Adelaide University’s Bachelor of Business majoring in Marketing and Communication merges marketing practices with communication theories to help organisations achieve corporate goals. Build the skills and knowledge necessary to succeed in the field of marketing, media and communication. Develop a deep understanding of marketing principles, consumer insights, brand development and advertising. Your studies will also explore specialised courses in media, communication and public relations.
Build power skills needed to succeed in the future of business. Examine concepts of identity, diversity, equity and inclusion to foster cross-cultural skills and explore bias and power dynamics.
Contemporary learning experiences across the degree are underpinned by community and industry engagement. Engage in an industry internship or placement and explore professional pathways in sectors aligned with your interests.
Programme overview
Main Subject
Marketing
Degree
BBus
Study Level
Undergraduate
Study Mode
On Campus
Adelaide University’s Bachelor of Business majoring in Marketing and Communication merges marketing practices with communication theories to help organisations achieve corporate goals. Build the skills and knowledge necessary to succeed in the field of marketing, media and communication. Develop a deep understanding of marketing principles, consumer insights, brand development and advertising. Your studies will also explore specialised courses in media, communication and public relations.
Build power skills needed to succeed in the future of business. Examine concepts of identity, diversity, equity and inclusion to foster cross-cultural skills and explore bias and power dynamics.
Contemporary learning experiences across the degree are underpinned by community and industry engagement. Engage in an industry internship or placement and explore professional pathways in sectors aligned with your interests.
Admission Requirements
25+
64+
79+
176+
70+
7+
6.5+
1100+
21+
To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria. Secondary education (Year 12)
Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).
Vocational Education and Training (VET)
Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.
Higher education study
Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.
3 Years
Feb
Jul
Tuition fees
International
50,500 AUD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Business majoring in Marketing and Communication
Adelaide City Campus, Adelaide, Australia
36 monthsProgramme duration
50,500 AUDTuition Fee/year
Feb, JulStarting Month
Programme overview
Main Subject
Marketing
Degree
BBus
Study Level
Undergraduate
Study Mode
On Campus
Build power skills needed to succeed in the future of business. Examine concepts of identity, diversity, equity and inclusion to foster cross-cultural skills and explore bias and power dynamics.
Contemporary learning experiences across the degree are underpinned by community and industry engagement. Engage in an industry internship or placement and explore professional pathways in sectors aligned with your interests.
Programme overview
Main Subject
Marketing
Degree
BBus
Study Level
Undergraduate
Study Mode
On Campus
Build power skills needed to succeed in the future of business. Examine concepts of identity, diversity, equity and inclusion to foster cross-cultural skills and explore bias and power dynamics.
Contemporary learning experiences across the degree are underpinned by community and industry engagement. Engage in an industry internship or placement and explore professional pathways in sectors aligned with your interests.
Admission Requirements
Secondary education (Year 12)
- Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).
Vocational Education and Training (VET)- Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.
Higher education studyTuition fees
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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Bachelor of Social Work
Bachelor of Social Work
Bachelor of Social Work (Honours)
Bachelor of Social Work (Honours)
Bachelor of Teaching (Early Childhood Education)
Bachelor of Teaching (Early Childhood Education)
Bachelor of Teaching (Primary) (Honours)
Bachelor of Teaching (Primary) (Honours)
Bachelor of Teaching (Secondary) (Honours)
Bachelor of Teaching (Secondary) (Honours)
Arts and Humanities (6)
Graduate Certificate in 3D Animation
Graduate Certificate in 3D Animation
Graduate Certificate in Compositing and Tracking
Graduate Certificate in Compositing and Tracking
Graduate Certificate in Creature Effects
Graduate Certificate in Creature Effects
Graduate Certificate in Dynamic Effects and Lighting
Graduate Certificate in Dynamic Effects and Lighting
Master of Aboriginal Studies
Master of Aboriginal Studies
Master of Architecture
Master of Architecture
Master of Construction Management
Master of Construction Management
Master of Curatorial and Museum Studies
Master of Curatorial and Museum Studies
Master of Design
Master of Design
Master of Design specialising in Fine Arts
Master of Design specialising in Fine Arts
Master of Design specialising in Graphic Communication Design
Master of Design specialising in Graphic Communication Design
Master of Design specialising in Illustration and Animation
Master of Design specialising in Illustration and Animation
Master of Design specialising in Industrial Design
Master of Design specialising in Industrial Design
Master of Design specialising in Interior Architecture
Master of Design specialising in Interior Architecture
Master of Landscape Architecture
Master of Landscape Architecture
Master of Music (Performance Studies)
Master of Music (Performance Studies)
Master of Music (Performance and Pedagogy)
Master of Music (Performance and Pedagogy)
Master of Urban and Regional Planning
Master of Urban and Regional Planning
Business and Management (6)
Graduate Certificate in Business (Digital Transformation)
Graduate Certificate in Business (Digital Transformation)
Graduate Certificate in Business Administration
Graduate Certificate in Business Administration
Graduate Diploma in Business Administration
Graduate Diploma in Business Administration
Master of Accounting
Master of Accounting
Master of Accounting and Business Analytics
Master of Accounting and Business Analytics
Master of Accounting and Finance
Master of Accounting and Finance
Master of Applied Finance
Master of Applied Finance
Master of Business Analytics
Master of Business Analytics
Master of Economics and Resource Policy
Master of Economics and Resource Policy
Master of Economics and Resource Policy specialising in Economic Analysis
Master of Economics and Resource Policy specialising in Economic Analysis
Master of Economics and Resource Policy specialising in Global Food and Agribusiness
Master of Economics and Resource Policy specialising in Global Food and Agribusiness
Master of Economics and Resource Policy specialising in International Trade
Master of Economics and Resource Policy specialising in International Trade
Master of Economics and Resource Policy specialising in Public Economics and Policy
Master of Economics and Resource Policy specialising in Public Economics and Policy
Master of Finance
Master of Finance
Master of Finance and Business Analytics
Master of Finance and Business Analytics
Master of Financial Planning
Master of Financial Planning
Master of International Business
Master of International Business
Master of Management
Master of Management
Master of Marketing
Master of Marketing
Master of Professional Accounting
Master of Professional Accounting
Master of Project Management
Master of Project Management
Master of Technology, Innovation and Entrepreneurship
Master of Technology, Innovation and Entrepreneurship
Master of Wine and Food Business
Master of Wine and Food Business
Engineering and Technology (6)
Graduate Certificate in Cyber Security
Graduate Certificate in Cyber Security
Graduate Diploma in Aviation
Graduate Diploma in Aviation
Graduate Diploma in Cyber Security
Graduate Diploma in Cyber Security
Graduate Diploma in Data Science (Applied)
Graduate Diploma in Data Science (Applied)
Master of Artificial Intelligence and Machine Learning
Master of Artificial Intelligence and Machine Learning
Master of Computer Science
Master of Computer Science
Master of Data Science
Master of Data Science
Master of Engineering (Biopharmaceutical)
Master of Engineering (Biopharmaceutical)
Master of Engineering (Engineering Management)
Master of Engineering (Engineering Management)
Master of Engineering (Maritime)
Master of Engineering (Maritime)
Master of Engineering (Materials)
Master of Engineering (Materials)
Master of Engineering (Systems)
Master of Engineering (Systems)
Master of Information Technology (Applied Artificial Intelligence)
Master of Information Technology (Applied Artificial Intelligence)
Master of Information Technology (Computing and Innovation)
Master of Information Technology (Computing and Innovation)
Master of Information Technology (Cyber Security)
Master of Information Technology (Cyber Security)
Master of Information Technology (Enterprise Management)
Master of Information Technology (Enterprise Management)
Master of Professional Engineering (Chemical)
Master of Professional Engineering (Chemical)
Master of Professional Engineering (Civil)
Master of Professional Engineering (Civil)
Master of Professional Engineering (Electrical)
Master of Professional Engineering (Electrical)
Master of Professional Engineering (Energy Resources)
Master of Professional Engineering (Energy Resources)
Master of Professional Engineering (Environmental and Water Resources Management)
Master of Professional Engineering (Environmental and Water Resources Management)
Master of Professional Engineering (Mechanical)
Master of Professional Engineering (Mechanical)
Master of Professional Engineering (Mechatronic)
Master of Professional Engineering (Mechatronic)
Master of Professional Engineering (Mining)
Master of Professional Engineering (Mining)
Master of Professional Engineering (Structural)
Master of Professional Engineering (Structural)
Master of Professional Engineering (Telecommunications)
Master of Professional Engineering (Telecommunications)
Life Sciences and Medicine (6)
Graduate Certificate in Alcohol and Drug Studies
Graduate Certificate in Alcohol and Drug Studies
Graduate Certificate in Breast Imaging
Graduate Certificate in Breast Imaging
Graduate Certificate in Childhood Trauma
Graduate Certificate in Childhood Trauma
Graduate Certificate in International Addiction Studies
Graduate Certificate in International Addiction Studies
Graduate Certificate in Oral Health Science
Graduate Certificate in Oral Health Science
Graduate Certificate in Pharmacy Practice
Graduate Certificate in Pharmacy Practice
Graduate Diploma in Forensic Odontology
Graduate Diploma in Forensic Odontology
Graduate Diploma in International Addiction Studies
Graduate Diploma in International Addiction Studies
Graduate Diploma in Maternal, Child and Family Health
Graduate Diploma in Maternal, Child and Family Health
Graduate Diploma in Psychology
Graduate Diploma in Psychology
Graduate Diploma in Psychology (Advanced)
Graduate Diploma in Psychology (Advanced)
Master of Advanced Clinical Physiotherapy specialising in Musculoskeletal
Master of Advanced Clinical Physiotherapy specialising in Musculoskeletal
Master of Advanced Clinical Physiotherapy specialising in Sports
Master of Advanced Clinical Physiotherapy specialising in Sports
Master of Biostatistics
Master of Biostatistics
Master of Counselling and Psychotherapy
Master of Counselling and Psychotherapy
Master of Medical Sonography (Cardiac)
Master of Medical Sonography (Cardiac)
Master of Medical Sonography (General)
Master of Medical Sonography (General)
Master of Medical Sonography (Vascular)
Master of Medical Sonography (Vascular)
Master of Midwifery
Master of Midwifery
Master of Midwifery (Graduate Entry)
Master of Midwifery (Graduate Entry)
Master of Minimally Invasive Surgery
Master of Minimally Invasive Surgery
Master of Nursing
Master of Nursing
Master of Nursing (Graduate Entry)
Master of Nursing (Graduate Entry)
Master of Nursing (Nurse Practitioner)
Master of Nursing (Nurse Practitioner)
Master of Occupational Therapy (Graduate Entry)
Master of Occupational Therapy (Graduate Entry)
Master of Pharmacy
Master of Pharmacy
Master of Physiotherapy (Graduate Entry)
Master of Physiotherapy (Graduate Entry)
Master of Psychology (Clinical)
Master of Psychology (Clinical)
Master of Psychology (Health)
Master of Psychology (Health)
Master of Psychology (Organisational and Human Factors)
Master of Psychology (Organisational and Human Factors)
Master of Science in Addiction Studies
Master of Science in Addiction Studies
Master of Science specialising in Biotechnology
Master of Science specialising in Biotechnology
Master of Viticulture and Oenology
Master of Viticulture and Oenology
Natural Sciences (6)
Master of Environmental Policy and Management
Master of Environmental Policy and Management
Master of Mathematical Sciences specialising in Artificial Intelligence
Master of Mathematical Sciences specialising in Artificial Intelligence
Master of Science specialising in Environment and Conservation
Master of Science specialising in Environment and Conservation
Master of Science specialising in Global Food and Nutrition Science
Master of Science specialising in Global Food and Nutrition Science
Master of Science specialising in Medical Radiation Physics
Master of Science specialising in Medical Radiation Physics
Master of Science specialising in Sustainable Georesources
Master of Science specialising in Sustainable Georesources
Social Sciences and Management (6)
Graduate Certificate in Film and Television
Graduate Certificate in Film and Television
Master of Education
Master of Education
Master of Human Resource Management
Master of Human Resource Management
Master of Immersive Media Technologies
Master of Immersive Media Technologies
Master of Information Management specialising in Archives and Records Management
Master of Information Management specialising in Archives and Records Management
Master of Information Management specialising in Library and Information Management
Master of Information Management specialising in Library and Information Management
Master of International and Security Law
Master of International and Security Law
Master of Laws
Master of Laws
Master of Procurement and Supply Chain Management
Master of Procurement and Supply Chain Management
Master of Public Health
Master of Public Health
Master of Social Work
Master of Social Work
Master of Statistics
Master of Statistics
Master of Strategic Communication
Master of Strategic Communication
Master of Teaching (Early Childhood Education)
Master of Teaching (Early Childhood Education)
Master of Teaching (Primary)
Master of Teaching (Primary)
Master of Teaching (Secondary)
Master of Teaching (Secondary)
Master of Tourism, Events and Hospitality Management
Master of Tourism, Events and Hospitality Management
Executive MBA (3)
Global Executive Master of Business Administration (Defence and Space)
Global Executive Master of Business Administration (Defence and Space)
Full-Time MBA (3)
International Master of Business Administration
International Master of Business Administration
International Master of Business Administration specialising in Business Analytics
International Master of Business Administration specialising in Business Analytics
International Master of Business Administration specialising in Finance
International Master of Business Administration specialising in Finance
International Master of Business Administration specialising in Human Resource Management
International Master of Business Administration specialising in Human Resource Management
International Master of Business Administration specialising in Marketing
International Master of Business Administration specialising in Marketing
International Master of Business Administration specialising in Procurement and Supply Chain Management
International Master of Business Administration specialising in Procurement and Supply Chain Management
International Master of Business Administration specialising in Project Management
International Master of Business Administration specialising in Project Management
Master of Business Administration
Master of Business Administration
Master of Business Administration specialising in Finance
Master of Business Administration specialising in Finance
Master of Business Administration specialising in Human Resource Management
Master of Business Administration specialising in Human Resource Management
Master of Business Administration specialising in Marketing
Master of Business Administration specialising in Marketing
Master of Business Administration specialising in Sustainable Futures
Master of Business Administration specialising in Sustainable Futures
Online/Distance MBA (3)
Master of Business Administration (Health Management)
Master of Business Administration (Health Management)
Master of Business Administration (Online)
Master of Business Administration (Online)
Life Sciences and Medicine (1)
Doctor of Clinical Dentistry
Doctor of Clinical Dentistry
Doctor of Medicine
Doctor of Medicine
Doctor of Veterinary Medicine
Doctor of Veterinary Medicine