How John Kennedy got from economics student at Duke University to regional president of the company behind some of the most recognizable alcoholic drinks brands in the world.
If you go to a certain corner of northwest London, you’ll come across 7HQ, a huge gleaming glass tower in which multinational alcoholic drinks company, Diageo, has its European headquarters. Though the name of the company itself may not be one you’ll know, you don’t need to have been anywhere near a bar in your life to know some of its brands: Guinness, Captain Morgan, Gordon’s and Smirnoff are just a handful of the names it has in its roster.
John Kennedy has been president of the company’s Western European arm since November 2012, having previously been Chief Operating Officer. Now, the ambitious among you may be wondering, how do I get up there? Well never fear, we spoke to John to find out how he managed it – and more importantly, how you follow can in his footsteps...



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