B.S. in Business and Entertainment

Offered by the Kogod School of Business and unique to American University, the BS in Business and Entertainment is a four-year program for students with strong interests in business and the business of entertainment. The program offers a substantial, exciting, and integrated curriculum that prepares students for a career in the entertainment sector. Students learn about the business of entertainment by completing Kogod's AACSB-accredited core business program, an entertainment core, and an entertainment specialization track. The Business and Entertainment program gives students a strong foundation of academic and hands-on coursework. The business core provides a broad array of basic business knowledge and skills in areas such as accounting, finance, management, marketing, operations management, information technology, and business strategy. The entertainment core focuses on economic, legal, and business aspects of the entertainment industry itself, preparing students for work in this challenging area. In completing the entertainment specialization track, students learn more about a particular sector or field of interest within the general entertainment industry. Specialization areas include agency, audio technology, and music performance. In consultation with the Business and Entertainment Program Director, students may also create self-designed specializations. Finally, students may leverage their academic experience with a for-credit internship, membership in the Business and Entertainment Club, and numerous co-curricular experiences. Major Requirements A total of 120 credit hours with a cumulative grade point average of 2.00 or higher. Students must ensure that no more than 66 of the 120 credit hour graduation requirement are taken within the Kogod School of Business. IBUS-200 and FIN-200 are considered business courses and may not count toward the non-business course requirement even if they are taken for General Education credit. Students must complete 45 of the last 60 credit hours on campus, with a minimum of 15 credit hours of upper-level courses. A total of 75 credit hours with grades of C or better for the major requirements. Business core courses: 36 credit hours with grades of C or better (pass/fail grades are not permitted). Entertainment core courses: 13 credit hours with grades of C or better (pass/fail grades are not permitted). Entertainment specialization: 12-15 credit hours with grades of C or better (pass/fail grades are not permitted). Students must maintain a minimum cumulative grade point average of 2.0 to be eligible to enroll in business or music courses. A student may count no more than three internship credits in total towards the 120 credit graduation requirement for an undergraduate business degree.