Master of Science in Digital Marketing 12 months Postgraduate Programme By Asia Pacific University of Technology and Innovation (APU) Malaysia |TopUniversities
Programme Duration

12 monthsProgramme duration

Tuitionfee

11,050 USDTuition Fee/year

Application Deadline

03 Aug, 2026Application Deadline

Starting Month

AugStarting Month

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

This programme is specifically designed to provide:  
  • Students with advanced theoretical frameworks, critical analytical capabilities, and practical competencies—enriched by the latest artificial intelligence (AI) developments—to address the complexities of digital marketing in contemporary business environment. This programme is aligned with the evolving demands of the digital marketing environment, integrating cutting-edge methodologies and insights from leading industry experts. Students will acquire both practical and latest methodologies and tools essential for success in a digitally driven, AI-enhanced, and interconnected marketing landscape by engaging with real-world challenges that also includes global business paradigms.

 
  • The Master of Science in Digital Marketing has several distinctive features, including: 
             - Specialized Curriculum with Technological Focus The programme offers a curriculum integrating advanced digital marketing theories and practices, covering digital strategy, consumer behaviour, and market trends. It places a strong emphasis on the transformative role of technologies like artificial intelligence (AI) in shaping the future of digital marketing. Students will explore how AI-driven tools will revolutionise customer engagement, personalisation, and campaign optimisation, equipping them to drive innovation in diverse roles across industries.              - Global Perspective and Cross-Cultural Insights The programme adopts a global approach to digital marketing, enabling students to engage with cross-cultural case studies and projects that will address economic, cultural, and regulatory dimensions of international markets. This perspective will prepare students to develop culturally sensitive and technologically advanced strategies, ensuring success in a globally connected business environment.              - Emphasis on Industry-Relevant Technologies Students will gain hands-on expertise in AI-powered tools and data analytics platforms. By examining the implications of emerging technologies on consumer behaviour and marketing success, the programme will prepare students to navigate the challenges and opportunities of the rapidly evolving digital marketing era. 

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

This programme is specifically designed to provide:  
  • Students with advanced theoretical frameworks, critical analytical capabilities, and practical competencies—enriched by the latest artificial intelligence (AI) developments—to address the complexities of digital marketing in contemporary business environment. This programme is aligned with the evolving demands of the digital marketing environment, integrating cutting-edge methodologies and insights from leading industry experts. Students will acquire both practical and latest methodologies and tools essential for success in a digitally driven, AI-enhanced, and interconnected marketing landscape by engaging with real-world challenges that also includes global business paradigms.

 
  • The Master of Science in Digital Marketing has several distinctive features, including: 
             - Specialized Curriculum with Technological Focus The programme offers a curriculum integrating advanced digital marketing theories and practices, covering digital strategy, consumer behaviour, and market trends. It places a strong emphasis on the transformative role of technologies like artificial intelligence (AI) in shaping the future of digital marketing. Students will explore how AI-driven tools will revolutionise customer engagement, personalisation, and campaign optimisation, equipping them to drive innovation in diverse roles across industries.              - Global Perspective and Cross-Cultural Insights The programme adopts a global approach to digital marketing, enabling students to engage with cross-cultural case studies and projects that will address economic, cultural, and regulatory dimensions of international markets. This perspective will prepare students to develop culturally sensitive and technologically advanced strategies, ensuring success in a globally connected business environment.              - Emphasis on Industry-Relevant Technologies Students will gain hands-on expertise in AI-powered tools and data analytics platforms. By examining the implications of emerging technologies on consumer behaviour and marketing success, the programme will prepare students to navigate the challenges and opportunities of the rapidly evolving digital marketing era. 

Admission Requirements

6+
  • Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
  • Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
  • Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
  • ​Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.

03 Aug 2026
1 Year
Aug

Tuition fees

Domestic
9,772 USD
International
11,050 USD

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programmes from the university

Postgrad Programmes 28663