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This BA (Hons) in Marketing Management with specialism in Digital Marketing programme is specifically designed to provide students with: An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing; A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena; Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings; The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media paltforms in optimizing market potential.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
This BA (Hons) in Marketing Management with specialism in Digital Marketing programme is specifically designed to provide students with: An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing; A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena; Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings; The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media paltforms in optimizing market potential.
Admission Requirements
51+
46+
5.5+
STPM - 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent.
A-Level - 2 Passes (Grade A-D) in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.
UEC - 5 Grade B’s in UEC with a Pass in Mathematics and English.
Matriculation/ Foundation - Passed Foundation programme (minimum CGPA of 2.0).
3 Years
Sep
Jul
Tuition fees
Domestic
7,521 USD
International
7,815 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
BA (Hons) in Marketing Management with a Specialism in Digital Marketing
APU Campus, Kuala Lumpur, Malaysia
36 monthsProgramme duration
7,815 USDTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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