48 monthsProgramme duration
01 Dec, 2026Application Deadline
AugStarting Month
Programme overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
The PhD programme focuses on developing the doctoral candidates' theoretical knowledge and methodological skills required to become successful marketing researchers. The department seeks candidates with a strong background in disciplines that are fundamental to marketing such as economics, psychology and statistics; candidates are intellectually curious, interested in an academic career in research and teaching, and possess strong communication and analytical skills. It is expected that graduates of the programme will be placed at leading research institutions. Previous placements include Cass Business School, Grenoble Ecole de Management, Nanyang University, University of Groningen, Free University Amsterdam, and ESCP London.
The four-year study programme leading to a PhD degree is designed to allow you to conduct in-depth research. In addition, it is comprised of a course component, seminars, PhD committees, pre-doctoral defence, and lastly, dissertation and final defence. 25% of the time is reserved for teaching.
Programme overview
Main Subject
Marketing
Degree
PhD
Study Level
PHD
Study Mode
On Campus
The PhD programme focuses on developing the doctoral candidates' theoretical knowledge and methodological skills required to become successful marketing researchers. The department seeks candidates with a strong background in disciplines that are fundamental to marketing such as economics, psychology and statistics; candidates are intellectually curious, interested in an academic career in research and teaching, and possess strong communication and analytical skills. It is expected that graduates of the programme will be placed at leading research institutions. Previous placements include Cass Business School, Grenoble Ecole de Management, Nanyang University, University of Groningen, Free University Amsterdam, and ESCP London.
The four-year study programme leading to a PhD degree is designed to allow you to conduct in-depth research. In addition, it is comprised of a course component, seminars, PhD committees, pre-doctoral defence, and lastly, dissertation and final defence. 25% of the time is reserved for teaching.
Admission Requirements
- Hold a Master of Science (MSc) or comparable degree within the fields of economics and business administration or an area in which BI offers a PhD specialisation.
- Have minimum B (4) in Grade Point Average (GPA), five-point scale (A=five, =three, =one).
- Hold a Master's degree that includes thesis work (15 to 30 ECTS).
- Have an adequate level of academic and English language proficiency. This may require specific documentation by proficiency tests such as TOEFL or IELTS. Applicants will be informed if this is needed.
- In particular cases, GMAT or GRE tests may be required. Applicants will be informed if this is needed.
- Candidates are required to submit references or letter(s) of recommendation for acceptance
- Candidates are required to submit an essay(s) for acceptance
Scholarships
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