24 monthsProgramme duration
10,270 EURTuition Fee/year
01 Mar, 2025Application Deadline
AugStarting Month
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Study how digital technologies impact organisations and society, and how organisations navigate and transform the functions and roles of communication to adapt to the increasingly complex digital corporate landscape.
What will you learn?
Business communication is about building relationships and results, inside and outside the organisation, while staying true to strategy and values. This programme combines foundational communication theory with digital platforms and AI, data management perspectives, and practical data skills (finding, analysing, and communicating insight). You will study recent theory, work on class projects using quantitative, qualitative and GenAI-based methods, and discuss real cases with corporate guest speakers. The focus on digital communication equips you to create business opportunities that drive media, social and organisational change, and to use intelligent technology responsibly.
You will learn to:
- design communication for internal and external stakeholders, aligned with strategy, values, reputation and compliance (including stakeholder engagement and issues/crisis response)
- use mixed methods, interviews, text/social data, surveys, analytics and experiments, for insight, measurement and continuous improvement
- plan and run digital platforms and channel operations from planning to publishing, understanding how people and technology interact
- conduct and present applied research and use responsible AI (ethics, privacy, transparency) for trustworthy communication
- navigate sensitive and polarised debates and translate complex findings into clear decisions and actions.
Programme overview
Main Subject
Business and Management Studies
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Study how digital technologies impact organisations and society, and how organisations navigate and transform the functions and roles of communication to adapt to the increasingly complex digital corporate landscape.
What will you learn?
Business communication is about building relationships and results, inside and outside the organisation, while staying true to strategy and values. This programme combines foundational communication theory with digital platforms and AI, data management perspectives, and practical data skills (finding, analysing, and communicating insight). You will study recent theory, work on class projects using quantitative, qualitative and GenAI-based methods, and discuss real cases with corporate guest speakers. The focus on digital communication equips you to create business opportunities that drive media, social and organisational change, and to use intelligent technology responsibly.
You will learn to:
- design communication for internal and external stakeholders, aligned with strategy, values, reputation and compliance (including stakeholder engagement and issues/crisis response)
- use mixed methods, interviews, text/social data, surveys, analytics and experiments, for insight, measurement and continuous improvement
- plan and run digital platforms and channel operations from planning to publishing, understanding how people and technology interact
- conduct and present applied research and use responsible AI (ethics, privacy, transparency) for trustworthy communication
- navigate sensitive and polarised debates and translate complex findings into clear decisions and actions.
Admission Requirements
Tuition fees
Domestic
International
Scholarships
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