Developed in consultation with the agencies with whom we work, the newly (2020) redesigned MA Advertising course will provide you with an opportunity to develop the conceptual, strategic and practical skills necessary to ‘get out in front of’ three important trends: The demand by consumers that brands and organisations change their practices to address our world’s urgent social and environmental challenges; The demand by brands and agencies for graduates able to design strategies and materials that respond creatively and effectively to these challenges; The demand by university applicants that courses prepare them for careers in which they can ‘make a difference’.