MSc Marketing Management (Digital) Program By Bournemouth University |Top Universities

MSc Marketing Management (Digital)

MSc Marketing Management (Digital)

  • QS World University Rankings
    751-800
  • QS Stars
    5
  • Degree MSc
  • Study Level Masters
  • Duration 12 months
In an increasingly digitalised business environment, there is a growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies. This course will introduce you to a range of digital marketing concepts and an understanding of the planning, implementation and evaluation of various digital marketing tools. While specialising in digital marketing, the course is complemented by broader marketing management concepts such as strategy setting, product development, communications and branding. You will also develop your leadership and management skills to become a competent and successful manager.