Bachelor of Science in Business Administration major in Marketing Management
48 monthsProgramme duration
12 Jan, 2025Application Deadline
AugStarting Month
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor of Science in Business Administration major in Marketing Management is a comprehensive undergraduate program designed to equip students with the knowledge, skills, and strategic insights needed to excel in the dynamic field of marketing. The program covers core areas such as consumer behavior, marketing strategies, brand management, digital marketing, and market research, while also emphasizing key business principles such as finance, accounting, organizational behavior, and management. Students will gain a strong foundation in both the theoretical and practical aspects of marketing, preparing them for leadership roles in various industries. Through hands-on learning experiences, internships, and industry exposure, graduates will be well-prepared to create effective marketing campaigns, analyze market trends, and drive business growth in an increasingly globalized and competitive marketplace.
Programme overview
Main Subject
Marketing
Degree
Other
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor of Science in Business Administration major in Marketing Management is a comprehensive undergraduate program designed to equip students with the knowledge, skills, and strategic insights needed to excel in the dynamic field of marketing. The program covers core areas such as consumer behavior, marketing strategies, brand management, digital marketing, and market research, while also emphasizing key business principles such as finance, accounting, organizational behavior, and management. Students will gain a strong foundation in both the theoretical and practical aspects of marketing, preparing them for leadership roles in various industries. Through hands-on learning experiences, internships, and industry exposure, graduates will be well-prepared to create effective marketing campaigns, analyze market trends, and drive business growth in an increasingly globalized and competitive marketplace.
Admission Requirements
Tuition fees
Domestic
Domestic (Out of State)
International
Scholarships
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