MA Brand Management Program By Coventry University |Top Universities
Subject Ranking

# 301-350QS Subject Rankings

Program Duration

12 monthsProgram duration

Tuitionfee

20,050 GBPTuition Fee/year

Scholarship

YesScholarships

Program overview

Main Subject

Business and Management Studies

Degree

MA

Study Level

Masters

Study Mode

On Campus

This MA Brand Management course provides a programme of study to equip students with the theoretical knowledge, intellectual frameworks and importantly the practical skills required by today’s organisations to succeed in the management of their brands. The programme deals with why brands are important, what they represent to consumers and what should be done by organisations to manage them successfully. Building a successful brand is both an art and a science. In today’s world brands represent invaluable intangible assets and their creation and nurturing brings considerable challenges to brand managers. This programme of study provides students with a comprehensive and up-to-date perspective on brands, brand equity and strategic brand management. The programme combines current thinking and developments surrounding brand management with illustrative examples for students to draw from.

Program overview

Main Subject

Business and Management Studies

Degree

MA

Study Level

Masters

Study Mode

On Campus

This MA Brand Management course provides a programme of study to equip students with the theoretical knowledge, intellectual frameworks and importantly the practical skills required by today’s organisations to succeed in the management of their brands. The programme deals with why brands are important, what they represent to consumers and what should be done by organisations to manage them successfully. Building a successful brand is both an art and a science. In today’s world brands represent invaluable intangible assets and their creation and nurturing brings considerable challenges to brand managers. This programme of study provides students with a comprehensive and up-to-date perspective on brands, brand equity and strategic brand management. The programme combines current thinking and developments surrounding brand management with illustrative examples for students to draw from.

Admission requirements

Undergraduate

6.5+
2.6+
Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.
1 Year
Sep

Tuition fee and scholarships

Domestic Students

11,200 GBP
-

International Students

20,050 GBP
-

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

Coventry University offers a range of undergraduate courses aimed to challenge and support students to achieve their ambitions, from students coming from school or college to those returning after an education break.   

 

Their undergraduate programmes cover a wide range of subject areas, including:

  
 

  • Aerospace Engineering and Aviation 
  • Accounting and Finance 
  • Architecture and Interior Design 
  • Art, Design and Fashion 
  • Automotive Engineering and Motorsport 
  • Biomedical and Forensic Sciences   
  • Business and Management 
  • Computer Science 
  • Civil Engineering and Construction 
  • Criminology and Forensic Investigation 
  • Economics 
  • Electrical and 
  • Electronic Engineering 
  • English and Languages 
  • Film and Photography 
  • Food, Nutrition and Dietetics 
  • Geography and Environment 
  • Healthcare Professions 
  • History, Philosophy, Politics and International Relations 
  • Law 
  • Marketing 
  • Mathematics, Physics and Data Science 
  • Mechanical Engineering and Manufacturing 
  • Media and Journalism 
  • Music and Performance 
  • Nursing and Midwifery 
  • Product and Automotive Design 
  • Psychology 
  • Social Work, Childhood, Youth and Education Studies 
  • Sociology 
  • Sport and Event Management 
  • Sport and Exercise Sciences  

 

Coventry University offers flexibility with full-time and part-time study, multiple course start times, as well as online learning.  There are also campuses in London and Scarborough as well as Coventry.   

 

They put students first with expert teaching staff, continual investment in their facilities, and environments and services designed to help students maximise their potential. Their Disruptive Media Learning Lab and experimental learning areas will inspire their students to think differently. They also have specialist writing and maths support centres offering advice and guidance on writing assignments, maths and statistics problem solving.  

 

Undergraduate fees vary by course, always check the course page online for the most up to date information. Students from the UK can pay through loans, directly and sponsors and international students can pay directly through various methods including via Western Union and bank transfer. Find information on government funding, plus there other financial support options available.   

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Coventry University has a wide range of subjects and research options for further study which aim to help students become a master in their field, gain personal and work experiences and fast-track their career. Their full list of courses covers a wide range of topic areas, including :   

·         Writing   

·         Accounting and Finance   

·         Nursing   

·         Social Work   

·         Physiotherapy   

·         Engineering   

·         Advertising and Marketing   

·         Psychology   

·         Architecture  

·         Biotechnology and Biomedical Science   

·         Business Analytics  

·         Management   

·         Cyber Security   

·         Data Science   

·         Law   

 

Coventry University offers flexibility with full-time and part-time study, multiple course start times, as well as online learning . There are also campuses in London and Scarborough as well as Coventry. They also offer some blended learning options that mix face-to-face and online teaching.   

 

Full-time postgraduate courses take a year to complete on average, but part-time and online learning courses may take longer. A part-time course can be split over 24 months and an online course even longer, being more flexible and adapting to a student’s needs. The majority of their postgraduate courses have an entry requirement of an undergraduate degree award of 2.2 or above, in some cases a relevant or related degree and in some cases work experience is considered as well.   

 

Postgraduate fees vary by course, always check the course page online for the most up to date information. There are a range of postgraduate funding  options available including loans and scholarships.   

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