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The study of BA (Hons) International Marketing (Top-up) is grounded in understanding and designing products and services that meet the needs of consumers, whether this is for profit, or to meet broader, non-profit social objectives. As part of this process, it is vital that the business environment is analysed and competitors understood, in order to successfully deliver services and products to the international market place. Using real-life case studies and practical exercises, we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities. You will have the opportunity to apply this marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
The study of BA (Hons) International Marketing (Top-up) is grounded in understanding and designing products and services that meet the needs of consumers, whether this is for profit, or to meet broader, non-profit social objectives. As part of this process, it is vital that the business environment is analysed and competitors understood, in order to successfully deliver services and products to the international market place. Using real-life case studies and practical exercises, we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities. You will have the opportunity to apply this marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.
Admission Requirements
6+
25+
1100+
1 Year
Sep
International
16,800 GBP
Scholarships
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BA (Hons) International Marketing (Top-up)
Coventry University, Coventry, United Kingdom
12 monthsProgramme duration
16,800 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Admission Requirements
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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BA (Hons) Primary Education & Teaching Studies - CU London (Dagenham) Campus
BA (Hons) Primary Education & Teaching Studies - CU Scarborough Campus
BA (Hons) Primary Education & Teaching Studies - CU Scarborough Campus
BA (Hons) Professional Policing - CU Coventry Campus
BA (Hons) Professional Policing - CU Coventry Campus
BA (Hons) Public Health & Community Studies - CU Coventry Campus
BA (Hons) Public Health & Community Studies - CU Coventry Campus
BA (Hons) Public Health & Community Studies - CU London (Dagenham) Campus
BA (Hons) Public Health & Community Studies - CU London (Dagenham) Campus
BA (Hons) Public Health & Community Studies - CU Scarborough Campus
BA (Hons) Public Health & Community Studies - CU Scarborough Campus
BA (Hons) Social Work
BA (Hons) Social Work
BA (Hons) Sociology
BA (Hons) Sociology
BA (Hons) Sociology (Sandwich)
BA (Hons) Sociology (Sandwich)
BA (Hons) Sociology and Criminology
BA (Hons) Sociology and Criminology
BA (Hons) Sociology and Criminology (Sandwich)
BA (Hons) Sociology and Criminology (Sandwich)
BA (Hons) Sport Management
BA (Hons) Sport Management
BA (Hons) Sport Management (Sandwich)
BA (Hons) Sport Management (Sandwich)
BA (Hons) Tourism & Hospitality Management - CU Coventry Campus
BA (Hons) Tourism & Hospitality Management - CU Coventry Campus
BSc (Hons) Food Safety, Inspection and Control
BSc (Hons) Food Safety, Inspection and Control
BSc (Hons) Food Safety, Inspection and Control (Sandwich)
BSc (Hons) Food Safety, Inspection and Control (Sandwich)
BSc (Hons) Games Technology
BSc (Hons) Games Technology
BSc (Hons) Games Technology (Sandwich)
BSc (Hons) Games Technology (Sandwich)
BSc (Hons) Global Events Management
BSc (Hons) Global Events Management
BSc (Hons) Global Events Management (Sandwich)
BSc (Hons) Global Events Management (Sandwich)
BSc (Hons) Informatics (Top-up)
BSc (Hons) Informatics (Top-up)
BSc (Hons) Interactive Media and Web Technologies
BSc (Hons) Interactive Media and Web Technologies
BSc (Hons) Interactive Media and Web Technologies (Sandwich)
BSc (Hons) Interactive Media and Web Technologies (Sandwich)
BSc (Hons) Public Health
BSc (Hons) Public Health
BSc (Hons) Sport Performance & Coaching
BSc (Hons) Sport Performance & Coaching
BSc (Hons) Sport and Exercise Psychology
BSc (Hons) Sport and Exercise Psychology
BSc (Hons) Sport and Exercise Psychology (Sandwich)
BSc (Hons) Sport and Exercise Psychology (Sandwich)
BSc (Hons) Sport and Exercise Science
BSc (Hons) Sport and Exercise Science
BSc (Hons) Sport and Exercise Science (Sandwich)
BSc (Hons) Sport and Exercise Science (Sandwich)
BSc (Hons) Sports Coaching
BSc (Hons) Sports Coaching
BSc (Hons) Sports Coaching (Sandwich)
BSc (Hons) Sports Coaching (Sandwich)
BSc (Hons) Sports and Exercise Therapy
BSc (Hons) Sports and Exercise Therapy
BSc (Hons) Sports and Exercise Therapy (Sandwich)
BSc (Hons) Sports and Exercise Therapy (Sandwich)
LLB (Hons) Law
LLB (Hons) Law
LLB (Hons) Law & Practice - CU London (Dagenham) Campus
LLB (Hons) Law & Practice - CU London (Dagenham) Campus
LLB (Hons) Law & Practice - CU London (Greenwich) Campus
LLB (Hons) Law & Practice - CU London (Greenwich) Campus
LLB (Hons) Law (Sandwich)
LLB (Hons) Law (Sandwich)
Arts and Humanities (6)
MA Design Management
MA Design Management
MA English Language Teaching and Applied Linguistics
MA English Language Teaching and Applied Linguistics
MA English Literature
MA English Literature
MA English and Education Management
MA English and Education Management
MA Graphic Design
MA Graphic Design
MA History
MA History
MA Illustration and Animation
MA Illustration and Animation
MA Immersive and Virtual Media
MA Immersive and Virtual Media
MA Interior Design
MA Interior Design
MA Painting
MA Painting
MA Photography
MA Photography
MA Product Design Innovation
MA Product Design Innovation
MArch Architecture
MArch Architecture
Business and Management (6)
MA Brand Management
MA Brand Management
MA Brand Management (Professional Experience)
MA Brand Management (Professional Experience)
MA Leadership and Management
MA Leadership and Management
MA Management (Advanced Standing)
MA Management (Advanced Standing)
MSc Accounting and Financial Management
MSc Accounting and Financial Management
MSc Accounting and Financial Management (Professional Experience)
MSc Accounting and Financial Management (Professional Experience)
MSc Business Analytics
MSc Business Analytics
MSc Business and Organisational Psychology
MSc Business and Organisational Psychology
MSc Business and Organisational Psychology (Online)
MSc Business and Organisational Psychology (Online)
MSc Digital Marketing Management
MSc Digital Marketing Management
MSc Digital Marketing with Data Analytics
MSc Digital Marketing with Data Analytics
MSc Digital Marketing with Data Analytics (Online)
MSc Digital Marketing with Data Analytics (Online)
MSc Enterprise and Innovation
MSc Enterprise and Innovation
MSc Enterprise and Innovation (Extended Professional Practice)
MSc Enterprise and Innovation (Extended Professional Practice)
MSc FinTech (Professional Experience) - Coventry University Campus
MSc FinTech (Professional Experience) - Coventry University Campus
MSc FinTech - Coventry University Campus
MSc FinTech - Coventry University Campus
MSc Finance
MSc Finance
MSc Financial Technology (FinTech) (Extended Professional Practice) - Coventry University London Campus
MSc Financial Technology (FinTech) (Extended Professional Practice) - Coventry University London Campus
MSc Financial Technology (FinTech) - Coventry University London Campus
MSc Financial Technology (FinTech) - Coventry University London Campus
MSc Global Finance
MSc Global Finance
MSc Global Finance (Extended Professional Practice)
MSc Global Finance (Extended Professional Practice)
MSc Global Financial Trading
MSc Global Financial Trading
MSc Global Financial Trading (Extended Professional Practice)
MSc Global Financial Trading (Extended Professional Practice)
MSc International Business Economics
MSc International Business Economics
MSc International Business Management
MSc International Business Management
MSc International Entrepreneurship
MSc International Entrepreneurship
MSc International Fashion Marketing
MSc International Fashion Marketing
MSc International Marketing Management
MSc International Marketing Management
MSc International Project Management
MSc International Project Management
MSc International Project Management (Extended Professional Practice)
MSc International Project Management (Extended Professional Practice)
MSc Management
MSc Management
MSc Management (Extended Professional Practice)
MSc Management (Extended Professional Practice)
MSc Professional Accountancy (Extended Professional Practice) - Coventry University London Campus
MSc Professional Accountancy (Extended Professional Practice) - Coventry University London Campus
MSc Professional Accountancy - Coventry University London Campus
MSc Professional Accountancy - Coventry University London Campus
MSc Project Management
MSc Project Management
MSc Sustainable Finance
MSc Sustainable Finance
Msc International Fashion Marketing (Extended Professional Practice)
Msc International Fashion Marketing (Extended Professional Practice)
Engineering and Technology (6)
MSc Advanced Mechanical Engineering
MSc Advanced Mechanical Engineering
MSc Advanced Mechanical Engineering (Work Placement)
MSc Advanced Mechanical Engineering (Work Placement)
MSc Aerospace Engineering
MSc Aerospace Engineering
MSc Aerospace Engineering (Work Placement)
MSc Aerospace Engineering (Work Placement)
MSc Air Transport Management
MSc Air Transport Management
MSc Air Transport Management (Work Placement)
MSc Air Transport Management (Work Placement)
MSc Automotive Engineering
MSc Automotive Engineering
MSc Automotive Engineering (Work Placement)
MSc Automotive Engineering (Work Placement)
MSc Civil Engineering
MSc Civil Engineering
MSc Civil Engineering (Technical Route)
MSc Civil Engineering (Technical Route)
MSc Civil Engineering (Technical Route) (Work Placement)
MSc Civil Engineering (Technical Route) (Work Placement)
MSc Civil Engineering (Work Placement)
MSc Civil Engineering (Work Placement)
MSc Civil Engineering Project Management
MSc Civil Engineering Project Management
MSc Civil Engineering Project Management (Work Placement)
MSc Civil Engineering Project Management (Work Placement)
MSc Computer Science
MSc Computer Science
MSc Construction Management with BIM
MSc Construction Management with BIM
MSc Construction Management with BIM (Online)
MSc Construction Management with BIM (Online)
MSc Construction Project and Cost Management
MSc Construction Project and Cost Management
MSc Construction Project and Cost Management (Online)
MSc Construction Project and Cost Management (Online)
MSc Control, Automation and Artificial Intelligence
MSc Control, Automation and Artificial Intelligence
MSc Control, Automation and Artificial Intelligence (Work Placement)
MSc Control, Automation and Artificial Intelligence (Work Placement)
MSc Cyber Security
MSc Cyber Security
MSc Cyber Security (Sandwich)
MSc Cyber Security (Sandwich)
MSc Data Science
MSc Data Science
MSc Data Science and Computational Intelligence
MSc Data Science and Computational Intelligence
MSc Data Science and Computational Intelligence (Work Placement)
MSc Data Science and Computational Intelligence (Work Placement)
MSc Electrical Automotive Engineering
MSc Electrical Automotive Engineering
MSc Electrical Automotive Engineering (Work Placement)
MSc Electrical Automotive Engineering (Work Placement)
MSc Electrical and Electronic Engineering
MSc Electrical and Electronic Engineering
MSc Embedded Systems Engineering
MSc Embedded Systems Engineering
MSc Engineering Management
MSc Engineering Management
MSc Engineering Management (Work Placement)
MSc Engineering Management (Work Placement)
MSc Engineering Project Management
MSc Engineering Project Management
MSc Engineering Project Management (Work Placement)
MSc Engineering Project Management (Work Placement)
MSc Human Factors in Aviation
MSc Human Factors in Aviation
MSc Management of Information Systems and Technology
MSc Management of Information Systems and Technology
MSc Management of Information Systems and Technology (Work Placement)
MSc Management of Information Systems and Technology (Work Placement)
MSc Oil and Gas Engineering
MSc Oil and Gas Engineering
MSc Oil and Gas Management
MSc Oil and Gas Management
MSc Production Engineering and Operations Management
MSc Production Engineering and Operations Management
MSc Production Engineering and Operations Management (Work Placement)
MSc Production Engineering and Operations Management (Work Placement)
MSc Renewable Energy Engineering
MSc Renewable Energy Engineering
MSc Renewable Energy Engineering (Work Placement)
MSc Renewable Energy Engineering (Work Placement)
MSc Renewable Energy Management
MSc Renewable Energy Management
MSc Software Development
MSc Software Development
MSc Structural Engineering
MSc Structural Engineering
MSc Structural Engineering (Work Placement)
MSc Structural Engineering (Work Placement)
Life Sciences and Medicine (6)
MSc Adult Nursing (pre-registration) Blended Learning
MSc Adult Nursing (pre-registration) Blended Learning
MSc Advanced Clinical Practice
MSc Advanced Clinical Practice
MSc Advancing Physiotherapy Practice
MSc Advancing Physiotherapy Practice
MSc Agroecology, Water and Food Sovereignty
MSc Agroecology, Water and Food Sovereignty
MSc Applied Psychology
MSc Applied Psychology
MSc Applied Psychology (Professional Experience)
MSc Applied Psychology (Professional Experience)
MSc Biomedical Science
MSc Biomedical Science
MSc Biomedical Science (Professional Experience)
MSc Biomedical Science (Professional Experience)
MSc Biotechnology
MSc Biotechnology
MSc Biotechnology (Professional Experience)
MSc Biotechnology (Professional Experience)
MSc Children and Young People's Nursing (Pre-registration)
MSc Children and Young People's Nursing (Pre-registration)
MSc Cognitive Behavioural Therapy (Top-up)
MSc Cognitive Behavioural Therapy (Top-up)
MSc Forensic Psychology
MSc Forensic Psychology
MSc Forensic Psychology (Online)
MSc Forensic Psychology (Online)
MSc Forensic Psychology and Mental Health
MSc Forensic Psychology and Mental Health
MSc Forensic Psychology and Mental Health (Online)
MSc Forensic Psychology and Mental Health (Online)
MSc Global Health Care Management
MSc Global Health Care Management
MSc Global Health Care Management (Professional Experience)
MSc Global Health Care Management (Professional Experience)
MSc Health Psychology
MSc Health Psychology
MSc Learning Disabilities Nursing (Pre-registration)
MSc Learning Disabilities Nursing (Pre-registration)
MSc Mental Health Nursing (Pre-registration)
MSc Mental Health Nursing (Pre-registration)
MSc Mindfulness and Compassion
MSc Mindfulness and Compassion
MSc Molecular Biology
MSc Molecular Biology
MSc Molecular Biology (Professional Experience)
MSc Molecular Biology (Professional Experience)
MSc Nursing
MSc Nursing
MSc Nursing (Online)
MSc Nursing (Online)
MSc Occupational Psychology
MSc Occupational Psychology
MSc Occupational Psychology (Online)
MSc Occupational Psychology (Online)
MSc Occupational Therapy (Pre-registration)
MSc Occupational Therapy (Pre-registration)
MSc Pharmacology and Drug Discovery
MSc Pharmacology and Drug Discovery
MSc Pharmacology and Drug Discovery (Professional Experience)
MSc Pharmacology and Drug Discovery (Professional Experience)
MSc Physiotherapy and Leadership (Pre-registration)
MSc Physiotherapy and Leadership (Pre-registration)
MSc Psychology
MSc Psychology
MSc Psychology (Online)
MSc Psychology (Online)
MSc Strength and Conditioning
MSc Strength and Conditioning
Natural Sciences (6)
MSc Crowded Places and Public Safety Management
MSc Crowded Places and Public Safety Management
MSc Disaster Management and Resilience
MSc Disaster Management and Resilience
MSc Disaster Management and Resilience (Online)
MSc Disaster Management and Resilience (Online)
MSc Sustainability and Environmental Management
MSc Sustainability and Environmental Management
Social Sciences and Management (6)
LLM International Commercial Law
LLM International Commercial Law
LLM International Commercial Law (Professional Experience)
LLM International Commercial Law (Professional Experience)
LLM Law
LLM Law
MA Automotive Journalism
MA Automotive Journalism
MA Communication, Culture and Media
MA Communication, Culture and Media
MA Criminology
MA Criminology
MA Diplomacy, Law and Global Change
MA Diplomacy, Law and Global Change
MA Educational Leadership (Blended Learning)
MA Educational Leadership (Blended Learning)
MA Educational Leadership (Online)
MA Educational Leadership (Online)
MA Global Journalism and Public Relations
MA Global Journalism and Public Relations
MA Human Resource Management
MA Human Resource Management
MA International Relations
MA International Relations
MA Media Management
MA Media Management
MA Media Practice
MA Media Practice
MA Politics
MA Politics
MA Social Work
MA Social Work
MA Terrorism, International Crime and Global Security
MA Terrorism, International Crime and Global Security
MSc Emergency Management and Resilience
MSc Emergency Management and Resilience
MSc Emergency Management and Resilience (Online)
MSc Emergency Management and Resilience (Online)
MSc Global Logistics
MSc Global Logistics
MSc International Hospitality and Tourism Management
MSc International Hospitality and Tourism Management
MSc International Hospitality and Tourism Management (Extended Professional Practice)
MSc International Hospitality and Tourism Management (Extended Professional Practice)
MSc International Human Resource Management
MSc International Human Resource Management
MSc Public Health Nutrition
MSc Public Health Nutrition
MSc Sport Management
MSc Sport Management
MSc Sport Management (Professional Experience)
MSc Sport Management (Professional Experience)
MSc Sports and Exercise Nutrition
MSc Sports and Exercise Nutrition
MSc Supply Chain Management and Logistics
MSc Supply Chain Management and Logistics
MSc Supply Chain Management and Logistics (Work Placement)
MSc Supply Chain Management and Logistics (Work Placement)
Full-Time MBA (3)
MBA Global Business
MBA Global Business
MBA Global Healthcare Management and Leadership
MBA Global Healthcare Management and Leadership
MBA International Fashion Management
MBA International Fashion Management
MBA International Human Resource Management
MBA International Human Resource Management
MBA International Marketing
MBA International Marketing
Master of Business Administration - Coventry University Campus
Master of Business Administration - Coventry University Campus
Online/Distance MBA (3)
MBA (Cyber Security Management) (Online)
MBA (Cyber Security Management) (Online)
Master of Business Administration (Online) - Coventry University Campus
Master of Business Administration (Online) - Coventry University Campus
Master of Business Administration (Online) - Coventry University Wrocław Campus
Master of Business Administration (Online) - Coventry University Wrocław Campus
Part-Time MBA (3)
Master of Business Administration - Coventry University Wrocław Campus
Master of Business Administration - Coventry University Wrocław Campus
Life Sciences and Medicine (1)
Doctorate in Clinical Psychology
Doctorate in Clinical Psychology