24 monthsProgramme duration
34,900 EURTuition Fee/year
24 Aug, 2026Application Deadline
2Scholarships
Programme overview
Main Subject
Sports-Related Subjects
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc in Sports, Entertainment & Lifestyle at emlyon business school is a two-year, English-taught program designed for students who want to combine passion with strategic thinking in the dynamic worlds of sports, entertainment, and lifestyle. These industries increasingly overlap, creating immersive experiences where brands, athletes, artists, influencers, and media redefine how people consume, live, and connect.
This program goes beyond traditional sports management. Students explore digital innovation, brand strategy, consumer behavior, and shifting market trends, gaining practical and strategic skills to succeed in global markets. Real-world projects, international exposure—including academic partnerships with Laval University and HEC Montréal—and professional experiences ensure hands-on learning and industry insight.
The curriculum combines academic courses, professional experience, and international immersion:
-
Year 1: Academic foundation + professional experience
-
Year 2: Advanced courses + international experience + professional experience
Graduates are prepared for careers such as Brand Manager, Marketing Manager, Product Manager, Marketing Analyst, Partnership Manager, Commercial Strategy & Insights, Head of Innovation, Digital Marketing Manager, Project Manager, and People & Culture Director .
Built on emlyon’s Lifestyle Research Center, the program integrates research on consumer trends, market transformations, and innovation management, giving students a unique perspective on emerging industry dynamics.
With strong international exposure, hands-on projects, and a career-driven approach, the MSc equips students to lead, innovate, and create impact in sports, entertainment, and lifestyle industries worldwide.
Programme overview
Main Subject
Sports-Related Subjects
Degree
MSc
Study Level
Masters
Study Mode
On Campus
The MSc in Sports, Entertainment & Lifestyle at emlyon business school is a two-year, English-taught program designed for students who want to combine passion with strategic thinking in the dynamic worlds of sports, entertainment, and lifestyle. These industries increasingly overlap, creating immersive experiences where brands, athletes, artists, influencers, and media redefine how people consume, live, and connect.
This program goes beyond traditional sports management. Students explore digital innovation, brand strategy, consumer behavior, and shifting market trends, gaining practical and strategic skills to succeed in global markets. Real-world projects, international exposure—including academic partnerships with Laval University and HEC Montréal—and professional experiences ensure hands-on learning and industry insight.
The curriculum combines academic courses, professional experience, and international immersion:
-
Year 1: Academic foundation + professional experience
-
Year 2: Advanced courses + international experience + professional experience
Graduates are prepared for careers such as Brand Manager, Marketing Manager, Product Manager, Marketing Analyst, Partnership Manager, Commercial Strategy & Insights, Head of Innovation, Digital Marketing Manager, Project Manager, and People & Culture Director .
Built on emlyon’s Lifestyle Research Center, the program integrates research on consumer trends, market transformations, and innovation management, giving students a unique perspective on emerging industry dynamics.
With strong international exposure, hands-on projects, and a career-driven approach, the MSc equips students to lead, innovate, and create impact in sports, entertainment, and lifestyle industries worldwide.
Admission Requirements
Students holding at minimum one of the following degrees can apply to the MSc in Sports, Entertainment & Lifestyle:
- Admission in Year 1: 3-year Bachelor's degree
- Admission in Year 2: 4-year Bachelor's degree or a Master's degree
You can apply while being enrolled in the last year of the degree that makes you eligible for this program.
Tuition fees
Domestic
International
Scholarships
Value
50% tuition fee waiver
Deadline
30 Sep 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
emlyon business school
Value
50% tuition fee waiver
Deadline
30 Sep 2026
Application requirements
QS Event Attendance is NOT required
Entry requirements
emlyon business school
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