MASTER OF SCIENCE - INTERNATIONAL MARKETING

PROFESSIONAL SKILLS:

·        Gain a deep understanding and command of the latest developments in digital mar­keting, communication, and marketing strategy.

·        Master new forms of marke­ting linked to digital technolo­gies in a dynamic internatio­nal business environment

·        Learn the fundamentals of Customer eXperience (CX) to design, build and imple­ment high-quality strategies to create unbreakable bonds with global customers.

·        Master smart retailing and omnichannel distribution tools in a globalising world

·        Provide readily implemen­table business decisions to hands-on issues and real-life business cases

·        Develop skills for change, de­cision-making, adaptation, and sustainability in a dyna­mic international business en­vironment

COURSES:

·      Innovation and business intelligence

·      Strategic brand management

·      Marketing and communication in a digital world / Growth hacking and marketing data analytics

·      SEO and social media algorithms

·      CRM and agile management

·      International project management

·      Doing business in an international environment

TARGETED JOBS:

·      Product manager

·      Brand manager

·      Digital marketing manager