Master of Science (MSc) in Marketing for the Creative Economy 12 months Postgraduate Programme By Hong Kong Baptist University |TopUniversities

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The Programme aims to: Firmly centre students within the current academic and professional discourses in the cultural and creative landscape, processes, and systems in creative economies from an international perspective; Enable students to build, manage, and evaluate marketing and business strategies appropriate for the creative economies; Develop students’ ability to effectively communicate their ideas to audiences with varying levels of understanding of the cultural and creative businesses; and Establish students as competent leaders with international outlook in the regional and global creative economies. This postgraduate level programme targets graduates with a degree in business or creative practices who wish to contribute their business and marketing knowledge to the regional or global creative economies.

Programme overview

Main Subject

Marketing

Degree

MSc

Study Level

Masters

Study Mode

On Campus

The Programme aims to: Firmly centre students within the current academic and professional discourses in the cultural and creative landscape, processes, and systems in creative economies from an international perspective; Enable students to build, manage, and evaluate marketing and business strategies appropriate for the creative economies; Develop students’ ability to effectively communicate their ideas to audiences with varying levels of understanding of the cultural and creative businesses; and Establish students as competent leaders with international outlook in the regional and global creative economies. This postgraduate level programme targets graduates with a degree in business or creative practices who wish to contribute their business and marketing knowledge to the regional or global creative economies.

Admission Requirements

6.5+
79+
Applicants should possess a bachelor’s degree from a recognised university or comparable institution, or an equivalent qualification.

1 Year
Sep

Tuition fees

Domestic
30,575 USD
International
37,965 USD

Scholarships

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