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BA Advertising and Marketing begins with you. It’s about unleashing your creativity and letting you define your degree programme as your strengths and interests change. We understand the interdisciplinary way marketing and advertising work in the real world and work with employers to ensure we teach the skills they need.
Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations. The global annual spend on advertising is worth billions, and each of us sees adverts throughout every day. The growth of artificial intelligence, social media and other online influencers make this an exciting time to work in advertising and marketing.
This degree enables you to work creatively and focus on how marketers communicate what they have to offer to consumers. We teach this within a comprehensive marketing education with a large degree of choice in the modules you study. These modules cover current communication theories and methods alongside critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.
Our modules are taught by academics who are experts in their field, with many having significant professional advertising and business experience. You will gain a firm grounding in advertising and marketing theory, understand how these theories work in practice, and develop the key skills employers value. You are supported throughout by an academic tutor – offering support on academic work and time management.
In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g. design, film, creative writing), business modules (e.g. entrepreneurship, management, business intelligence), maths-orientated modules (e.g. accounting and finance, economics), social science modules (e.g. sociology, psychology) and even applied computing or languages, amongst many other options.
As part of your studies, we welcome guest speakers from some of the UK’s top advertising, marketing and design agencies, as well as leaders from brand-owning organisations. In your final year, you will work on a real-life advertising project for an advertising, design or media agency; in the past, these have included Saatchi & Saatchi, BT and HoWoCo. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry.
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
BA Advertising and Marketing begins with you. It’s about unleashing your creativity and letting you define your degree programme as your strengths and interests change. We understand the interdisciplinary way marketing and advertising work in the real world and work with employers to ensure we teach the skills they need.
Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations. The global annual spend on advertising is worth billions, and each of us sees adverts throughout every day. The growth of artificial intelligence, social media and other online influencers make this an exciting time to work in advertising and marketing.
This degree enables you to work creatively and focus on how marketers communicate what they have to offer to consumers. We teach this within a comprehensive marketing education with a large degree of choice in the modules you study. These modules cover current communication theories and methods alongside critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.
Our modules are taught by academics who are experts in their field, with many having significant professional advertising and business experience. You will gain a firm grounding in advertising and marketing theory, understand how these theories work in practice, and develop the key skills employers value. You are supported throughout by an academic tutor – offering support on academic work and time management.
In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g. design, film, creative writing), business modules (e.g. entrepreneurship, management, business intelligence), maths-orientated modules (e.g. accounting and finance, economics), social science modules (e.g. sociology, psychology) and even applied computing or languages, amongst many other options.
As part of your studies, we welcome guest speakers from some of the UK’s top advertising, marketing and design agencies, as well as leaders from brand-owning organisations. In your final year, you will work on a real-life advertising project for an advertising, design or media agency; in the past, these have included Saatchi & Saatchi, BT and HoWoCo. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
Advertising and Marketing BA Hons
Main campus, Lancaster,, United Kingdom
36 monthsProgram duration
25,450 GBPTuition Fee/year
YesScholarships
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations. The global annual spend on advertising is worth billions, and each of us sees adverts throughout every day. The growth of artificial intelligence, social media and other online influencers make this an exciting time to work in advertising and marketing.
This degree enables you to work creatively and focus on how marketers communicate what they have to offer to consumers. We teach this within a comprehensive marketing education with a large degree of choice in the modules you study. These modules cover current communication theories and methods alongside critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.
Our modules are taught by academics who are experts in their field, with many having significant professional advertising and business experience. You will gain a firm grounding in advertising and marketing theory, understand how these theories work in practice, and develop the key skills employers value. You are supported throughout by an academic tutor – offering support on academic work and time management.
In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g. design, film, creative writing), business modules (e.g. entrepreneurship, management, business intelligence), maths-orientated modules (e.g. accounting and finance, economics), social science modules (e.g. sociology, psychology) and even applied computing or languages, amongst many other options.
As part of your studies, we welcome guest speakers from some of the UK’s top advertising, marketing and design agencies, as well as leaders from brand-owning organisations. In your final year, you will work on a real-life advertising project for an advertising, design or media agency; in the past, these have included Saatchi & Saatchi, BT and HoWoCo. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry.
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations. The global annual spend on advertising is worth billions, and each of us sees adverts throughout every day. The growth of artificial intelligence, social media and other online influencers make this an exciting time to work in advertising and marketing.
This degree enables you to work creatively and focus on how marketers communicate what they have to offer to consumers. We teach this within a comprehensive marketing education with a large degree of choice in the modules you study. These modules cover current communication theories and methods alongside critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.
Our modules are taught by academics who are experts in their field, with many having significant professional advertising and business experience. You will gain a firm grounding in advertising and marketing theory, understand how these theories work in practice, and develop the key skills employers value. You are supported throughout by an academic tutor – offering support on academic work and time management.
In addition, in your first year, you will also study two further subjects from other departments. We call these your ‘minor subjects', which account for two modules of 40 credits each. You can choose from creative modules (e.g. design, film, creative writing), business modules (e.g. entrepreneurship, management, business intelligence), maths-orientated modules (e.g. accounting and finance, economics), social science modules (e.g. sociology, psychology) and even applied computing or languages, amongst many other options.
As part of your studies, we welcome guest speakers from some of the UK’s top advertising, marketing and design agencies, as well as leaders from brand-owning organisations. In your final year, you will work on a real-life advertising project for an advertising, design or media agency; in the past, these have included Saatchi & Saatchi, BT and HoWoCo. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry.
Admission requirements
Exam Scores
Important Dates
Tuition fee and scholarships
Tuition Fee
Scholarships
Domestic Students
International Students
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
PHD
We're an internationally-leading Management School, recognised as one of the few business schools in the world to hold quadruple accreditation.
Business and Management (1)
Accounting and Finance (Industry) BSc Hons
Accounting and Finance BSc Hons
Accounting and Management (Industry) BSc Hons
Accounting and Management BSc Hons
Accounting, Finance and Mathematics (Industry) BSc Hons
Accounting, Finance and Mathematics BSc Hons
Advertising and Marketing BA Hons
Business Analytics (Industry) BSc Hons
Business Analytics (Study Abroad) BSc Hons
Business Analytics BSc Hons
Business Economics (Industry) BSc Hons
Business Economics BSc Hons
Business Management (Entrepreneurship) (Industry) BSc Hons
Business Management (Entrepreneurship) (Study Abroad) BSc Hons
Business Management (Entrepreneurship) BSc Hons
Business Management (Industry) BSc Hons
Business Management (Study Abroad) BSc Hons
Business Management BSc Hons
Economics (Industry) BA Hons
Economics (Industry) BSc Hons
Economics (Study Abroad) BSc Hons
Economics BA Hons
Economics BSc Hons
Economics and Finance (Industry) BSc Hons
Economics and Finance BSc Hons
Economics, Politics and International Relations (Industry) BA Hons
Economics, Politics and International Relations BA Hons
Finance (Industry) BSc Hons
Finance BSc Hons
Geography and Economics (Placement Year) BA Hons
Geography and Economics BA Hons
International Business Management (Canada - Brock University) BSc Hons
International Business Management (France) BSc Hons
International Business Management (Germany) BSc Hons
International Business Management (Italy) BSc Hons
International Business Management (Mexico) BSc Hons
International Business Management (Spain) BSc Hons
International Management (Industry) BSc Hons
International Management (Study Abroad) BSc Hons
International Management BSc Hons
Management and French Studies BA Hons
Management and German Studies BA Hons
Management and Human Resources (Industry) BSc Hons
Management and Human Resources (Study Abroad) BSc Hons
Management and Human Resources BSc Hons
Management and Information Technology (Industry) BSc Hons
Management and Information Technology BSc Hons
Management and Spanish Studies BA Hons
Management, Politics and International Relations (Industry) BSc Hons
Marketing (Study Abroad) BSc Hons
Marketing BSc Hons
Marketing and Design BSc Hons
Marketing with Psychology BSc Hons
Mathematics with Finance (Placement Year) BSc Hons
Mathematics with Finance BSc Hons
Mathematics, Operational Research, Statistics and Economics (MORSE) (Industry) BSc Hons
Mathematics, Operational Research, Statistics and Economics (MORSE) BSc Hons
Philosophy, Politics and Economics (Placement Year) BA Hons
Philosophy, Politics and Economics (Study Abroad) BA Hons
Philosophy, Politics and Economics BA Hons
Politics, International Relations and Management BSc Hons
Psychology and Management BA Hons
We're an internationally-leading Management School, recognised as one of the few business schools in the world to hold quadruple accreditation.
Business and Management (1)
Accounting and Finance MSc
Accounting and Financial Management MSc
Advanced Marketing Management MSc
Business Analytics MSc
Digital Business, Innovation and Management MSc
Digital and Social Media Marketing
Economics MSc
Economics, Finance and Data Analysis MSc
Finance MSc
Financial Management MSc
Human Resource Management MSc
Human Resources and Consulting MA
Innovation and Entrepreneurship MSc
International Business and Strategy MSc
Investment Management and Financial Analysis MSc
Logistics and Supply Chain Management MSc
Management MSc
Management Science MRes
Marketing MSc
Marketing Management (Advanced) MRes
Marketing Management (Advanced) MSc
Money, Banking and Finance MSc
Organisation, Work and Technology MRes
Politics, Philosophy and Management MSc
Project Management MSc
Executive MBA (2)
Cyber Security Executive MBA
Executive MBA
Full-Time MBA (2)
MBA
Business and Management (1)
Accounting and Finance PhD