MSA - Master in Strategic Affairs e Gestione delle Relazioni tra Privati e PA

Lobbying and Strategic Affairs are increasingly gaining a fundamental and strategic role in the contemporary dynamics of businesses, advocacy organizations, and non-profit entities.

The growing complexity of legislative and governmental decision-making processes, as well as the understanding of the mechanisms behind public consensus-building, have driven the evolution of these activities. In this context, the ability to design and implement effective corporate communication strategies has become crucial for the success and positioning of economic entities. This has led to a rising demand for highly trained and specialized professionals in political engagement, corporate interest protection, and external relations management, in response to the needs of industrial companies, service providers, large organizations, and specialized agencies. This environment necessitates a profound understanding and adoption of ethical and efficient behavior, along with deep knowledge of both national and international regulations.

From this analysis of an evolving market arises the need to train experts in pressure mechanisms, interest defense, and external communication for medium and large industrial enterprises, service companies, large organizations, and specialized agencies. Through the Master’s program, participants will acquire the legal, economic, and relational know-how essential to managing, in an innovative and effective way, the relationship between vested interests and public decision-makers.

The program’s goal is to provide a comprehensive overview of lobbying activities, starting from the relevant legislation, through the creation of an operational plan, analyzing the skills of a lobbyist, and concluding with the study of real-life case studies.

The Master’s program aims to train professionals specialized in institutional relations, interest representation, and corporate communication. These professionals will be equipped to work in both private and public organizations, lobbying agencies, and profit and non-profit entities. Participants will be given the opportunity to receive a complete education on lobbying, starting with an analysis of the applicable legislation, moving on to operational planning, and finally studying the competencies required of a lobbyist.

The program focuses on corporate communication activities related to the business and its reputation, marketing activities, sustainability strategies, stakeholder engagement, as well as institutional, public, and financial communication.