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The objective of this programme is to provide a framework for developing skills and knowledge through theoretical and applied aspects of marketing. In addition, it is to broaden the knowledge on international and industrial marketing strategies, integrated marketing communication, service marketing and in the research area.
Career Prospects
Many career opportunities are available in public and business sectors, such as marketing analysis, product management, professional sales, sales management, sales promotion, advertising, and a host of other customer service/leadership positions.
Graduates may choose to further their studies in the overseas universities that Macao Polytechnic University has articulation with or any other universities they would like to study in.
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The objective of this programme is to provide a framework for developing skills and knowledge through theoretical and applied aspects of marketing. In addition, it is to broaden the knowledge on international and industrial marketing strategies, integrated marketing communication, service marketing and in the research area.
Career Prospects
Many career opportunities are available in public and business sectors, such as marketing analysis, product management, professional sales, sales management, sales promotion, advertising, and a host of other customer service/leadership positions.
Graduates may choose to further their studies in the overseas universities that Macao Polytechnic University has articulation with or any other universities they would like to study in.
Admission Requirements
6+
79+
The entry requirements are defined in the University’s Academic Regulations Governing Bachelor’s Degree Programmes. An applicant shall be considered for admission if s/he:
holds a qualification not lower than Grade 12 or the equivalent, and
fulfils other programme-specific admission criteria.
An applicant of age 23 or above, proven to possess relevant capabilities (especially in the entrance examination(s) of the University), shall be considered for admission to a bachelor’s degree programme with a waiver on the qualification requirement stated above.
4 Years
Sep
Tuition fees
Domestic
56,050 USD
International
60,052 USD
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Bachelor of Business Administration in Marketing
MPU Macao Campus, Macao, Macau SAR
48 monthsProgramme duration
60,052 USDTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The objective of this programme is to provide a framework for developing skills and knowledge through theoretical and applied aspects of marketing. In addition, it is to broaden the knowledge on international and industrial marketing strategies, integrated marketing communication, service marketing and in the research area.
Career Prospects
Many career opportunities are available in public and business sectors, such as marketing analysis, product management, professional sales, sales management, sales promotion, advertising, and a host of other customer service/leadership positions.
Graduates may choose to further their studies in the overseas universities that Macao Polytechnic University has articulation with or any other universities they would like to study in.
Programme overview
Main Subject
Marketing
Degree
BBA
Study Level
Undergraduate
Study Mode
On Campus
The objective of this programme is to provide a framework for developing skills and knowledge through theoretical and applied aspects of marketing. In addition, it is to broaden the knowledge on international and industrial marketing strategies, integrated marketing communication, service marketing and in the research area.
Career Prospects
Many career opportunities are available in public and business sectors, such as marketing analysis, product management, professional sales, sales management, sales promotion, advertising, and a host of other customer service/leadership positions.
Graduates may choose to further their studies in the overseas universities that Macao Polytechnic University has articulation with or any other universities they would like to study in.
Admission Requirements
The entry requirements are defined in the University’s Academic Regulations Governing Bachelor’s Degree Programmes. An applicant shall be considered for admission if s/he:
An applicant of age 23 or above, proven to possess relevant capabilities (especially in the entrance examination(s) of the University), shall be considered for admission to a bachelor’s degree programme with a waiver on the qualification requirement stated above.
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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