Programme overview

Main Subject

Business and Management Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Brand Management (B.A.)

Are you interested in brands, communication and advertising and would like to complete your bachelor's degree in this field? Do you see your dream job in a creative, innovative and communicative environment? Then our bachelor's programme with a specialisation on brand management, communication and advertising is the perfect match for you.

Contents of the Brand Management (B.A.) programme

In this bachelor's programme, you will receive practical and theoretically in-depth training to operate successfully in national and international business. You will acquire knowledge in the fields of media, communication and management.

You will carry out trend and market research projects, develop practical measures for print and outdoor advertising, implement radio, TV and cinema commercials and design online advertising. Among other things, the curriculum includes:

Basics of brand management and integrated communication
Media planning and targeting
Campaigning and crossmedia
Advertising Psychology
Performance marketing and social media
Special topics of brand communication and advertising

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Programme overview

Main Subject

Business and Management Studies

Degree

BA

Study Level

Undergraduate

Study Mode

On Campus

Brand Management (B.A.)

Are you interested in brands, communication and advertising and would like to complete your bachelor's degree in this field? Do you see your dream job in a creative, innovative and communicative environment? Then our bachelor's programme with a specialisation on brand management, communication and advertising is the perfect match for you.

Contents of the Brand Management (B.A.) programme

In this bachelor's programme, you will receive practical and theoretically in-depth training to operate successfully in national and international business. You will acquire knowledge in the fields of media, communication and management.

You will carry out trend and market research projects, develop practical measures for print and outdoor advertising, implement radio, TV and cinema commercials and design online advertising. Among other things, the curriculum includes:

Basics of brand management and integrated communication
Media planning and targeting
Campaigning and crossmedia
Advertising Psychology
Performance marketing and social media
Special topics of brand communication and advertising

Internship

Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.

Fully accredited semester abroad

Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.

Admission Requirements

Starting Month(s)

Oct

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

Brand Management (B.A.)

Berlin Campus, Berlin, Germany

OctStarting Month

Programme overview

Main Subject

Degree

Study Level

Study Mode

Programme overview

Main Subject

Degree

Study Level

Study Mode

Admission Requirements

Important Dates

Scholarships

Scholarships

More programmes from the university

Bachelor (9) UG(9)

Acting (B.A.)

Fashion Design (B.A.)

Brand Management (B.A.)

Fashion Management (B.A.)

International Management (B.A.)

Media and Communication Design (B.A.)

Media and Communication Management (B.A.)

Music Management (B.A.)

Film Directing (B.A.)

Master (8) PG(8)

Brand Management (M.A.)

Business Management (M.A.)

Design Management (M.A.)

Digital Media Business (M.A.)

Media and Communication Management (M.A.)

Music Management (M.A.)

Smart City Design (M.A.)

Strategic Marketing (M.A.)

About QS TopUniversities.com