OctStarting Month
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Music Management (B.A.)
Whether it's music production, artist promotion or festivals, innovative concepts and the targeted use of digital media in music management are more important than ever. So it's no wonder that the demand for professional music managers is booming.A good music manager combines creative qualities with goal-oriented, entrepreneurial action. The focus lies in the strategic conception and operative management surrounding the realisation of various projects in the colourful world of the music industry.
Contents of the Music Management (B.A.) programme
In our Music Management specialisation you will acquire all the necessary qualifications to professionally and successfully manage projects, productions, concerts, artists and bands. You will learn to think conceptually and act operationally in order to make the right decisions at the right time.
The course contents include a profound knowledge of the target groups and market mechanisms of the entire industry (recording media, live, etc.), contract, copyright and exploitation law, branding and marketing in the music business as well as the sociology and psychology of music, music history and artist management. The curriculum includes:
- Basics of music management
- Musicology
- Live entertainment
- Digital Business
- Artist management and music marketing
- Special topics in music management
Internship
Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.
Fully accredited semester abroad
Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.
Programme overview
Main Subject
Business and Management Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Music Management (B.A.)
Whether it's music production, artist promotion or festivals, innovative concepts and the targeted use of digital media in music management are more important than ever. So it's no wonder that the demand for professional music managers is booming.A good music manager combines creative qualities with goal-oriented, entrepreneurial action. The focus lies in the strategic conception and operative management surrounding the realisation of various projects in the colourful world of the music industry.
Contents of the Music Management (B.A.) programme
In our Music Management specialisation you will acquire all the necessary qualifications to professionally and successfully manage projects, productions, concerts, artists and bands. You will learn to think conceptually and act operationally in order to make the right decisions at the right time.
The course contents include a profound knowledge of the target groups and market mechanisms of the entire industry (recording media, live, etc.), contract, copyright and exploitation law, branding and marketing in the music business as well as the sociology and psychology of music, music history and artist management. The curriculum includes:
- Basics of music management
- Musicology
- Live entertainment
- Digital Business
- Artist management and music marketing
- Special topics in music management
Internship
Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.
Fully accredited semester abroad
Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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