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Film, TV, Web and even the whole print and advertising market is a global business. More than ever before the media and communication market needs managers who are familiar with international aspects of media business, media rights and cultural differences.
The Bachelor specialisation in Media and Communication Management will give you the theoretical insights and practical skills you need to be successful in an international media context, and the knowledge you acquire will allow you to work flexibly and efficiently within a changing media landscape and the new digital economy.
Contents of the Media and Communication Management (B.A.) programme
The Media and Communication Management course provides you with theoretical and practical competencies to successfully operate as an all-rounder in the international context. You acquire knowledge in the areas of media, communication and management and develop strong interdisciplinary cooperation and communication skills to be a successful team player and a manager.
Course modules include the following:
Understanding Media & Communication
Strategic Corporate Communication
Campaigning and Crossmedia
Advertising Psychology
In-House Communication and Corporate Media
Special Topics in Media and Communication Management
Internship
Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.
Fully accredited semester abroad
Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.
Programme overview
Main Subject
Communication and Media Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Media and Communication Management (B.A.)
Film, TV, Web and even the whole print and advertising market is a global business. More than ever before the media and communication market needs managers who are familiar with international aspects of media business, media rights and cultural differences.
The Bachelor specialisation in Media and Communication Management will give you the theoretical insights and practical skills you need to be successful in an international media context, and the knowledge you acquire will allow you to work flexibly and efficiently within a changing media landscape and the new digital economy.
Contents of the Media and Communication Management (B.A.) programme
The Media and Communication Management course provides you with theoretical and practical competencies to successfully operate as an all-rounder in the international context. You acquire knowledge in the areas of media, communication and management and develop strong interdisciplinary cooperation and communication skills to be a successful team player and a manager.
Course modules include the following:
Understanding Media & Communication
Strategic Corporate Communication
Campaigning and Crossmedia
Advertising Psychology
In-House Communication and Corporate Media
Special Topics in Media and Communication Management
Internship
Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.
Fully accredited semester abroad
Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.
Admission Requirements
Oct
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
Media and Communication Management (B.A.)
Berlin Campus, Berlin, Germany
Communication and Media StudiesMain Subject Area
Programme overview
Main Subject
Communication and Media Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Media and Communication Management (B.A.)
Film, TV, Web and even the whole print and advertising market is a global business. More than ever before the media and communication market needs managers who are familiar with international aspects of media business, media rights and cultural differences.
The Bachelor specialisation in Media and Communication Management will give you the theoretical insights and practical skills you need to be successful in an international media context, and the knowledge you acquire will allow you to work flexibly and efficiently within a changing media landscape and the new digital economy.
Contents of the Media and Communication Management (B.A.) programme
The Media and Communication Management course provides you with theoretical and practical competencies to successfully operate as an all-rounder in the international context. You acquire knowledge in the areas of media, communication and management and develop strong interdisciplinary cooperation and communication skills to be a successful team player and a manager.
Course modules include the following:
Internship
Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.
Fully accredited semester abroad
Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.
Programme overview
Main Subject
Communication and Media Studies
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
Media and Communication Management (B.A.)
Film, TV, Web and even the whole print and advertising market is a global business. More than ever before the media and communication market needs managers who are familiar with international aspects of media business, media rights and cultural differences.
The Bachelor specialisation in Media and Communication Management will give you the theoretical insights and practical skills you need to be successful in an international media context, and the knowledge you acquire will allow you to work flexibly and efficiently within a changing media landscape and the new digital economy.
Contents of the Media and Communication Management (B.A.) programme
The Media and Communication Management course provides you with theoretical and practical competencies to successfully operate as an all-rounder in the international context. You acquire knowledge in the areas of media, communication and management and develop strong interdisciplinary cooperation and communication skills to be a successful team player and a manager.
Course modules include the following:
Internship
Macromedia cooperates with a large number of renowned companies where you will spend a full semester as an intern. You gain practical experience under the supervision of your professors and can start networking with the industry.
Fully accredited semester abroad
Students also spend one fully-accredited semester abroad at one of our worldwide partner universities and gain intensive international experience during their studies.
Admission Requirements
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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