Bachelor of Communication (Advertising and Marketing) Program By Universidad ORT Uruguay |Top Universities
Program Duration

48 monthsProgram duration

Scholarship

YesScholarships

Main Subject Area

Communication and Media StudiesMain Subject Area

Program overview

Main Subject

Communication and Media Studies

Degree

BComm

Study Level

Undergraduate

Study Mode

On Campus

Brands have a personality, a style, a language, an aesthetic and a community that follows them and makes them unique. However, today their speeches interact in highly competitive environments. From new platforms and dynamic business models, they dialogue with more educated consumers and with broad access to information, which have transformed the rules of marketing and advertising at a global and local level. The career proposes to know in depth the different professional orientations during the first year, after studying specific subjects of each one of them to choose. Those interested in exploring the Advertising and Marketing orientation can take the subject Advertising Language. The subject lays the foundations for training in the advertising field and marketing scenarios. Develops a critical view of the essential knowledge of guidance, analyzing each of the areas of the professional field. It works on the marketing strategy, the creative profile, the media planning and the traditional and non-traditional forms of advertising communication, including digital supports and the incursion into artistic formats.

Program overview

Main Subject

Communication and Media Studies

Degree

BComm

Study Level

Undergraduate

Study Mode

On Campus

Brands have a personality, a style, a language, an aesthetic and a community that follows them and makes them unique. However, today their speeches interact in highly competitive environments. From new platforms and dynamic business models, they dialogue with more educated consumers and with broad access to information, which have transformed the rules of marketing and advertising at a global and local level. The career proposes to know in depth the different professional orientations during the first year, after studying specific subjects of each one of them to choose. Those interested in exploring the Advertising and Marketing orientation can take the subject Advertising Language. The subject lays the foundations for training in the advertising field and marketing scenarios. Develops a critical view of the essential knowledge of guidance, analyzing each of the areas of the professional field. It works on the marketing strategy, the creative profile, the media planning and the traditional and non-traditional forms of advertising communication, including digital supports and the incursion into artistic formats.

Admission requirements

4 Years
Aug

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

In this guide you will find:
opportunities

Where to look for scholarship opportunities

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How to apply to scholarships relevant to you

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A list of available scholarships around the world

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A scholarship application checklist

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More programs from the university

Universidad ORT Uruguay grants twenty-one 4-year (B.A., BSc.) and 5-year (Professional) undergraduate degrees in Engineering, Architecture, Accounting, Business and Management, Biotechnology, Economics, International Relations, Design, Animation, and Communication.

Several programs are accredited internationally.

Students are offered a wide range of internationalisation options, including an active international exchange program with highly recognised universities around the world, which brings over 140 foreign students per year.

Over 1,500 full and part-time professors and researchers, selected for their professional excellence and commitment to teaching, participate in its entrepreneurial and innovative academic community.

More than 16,000 graduates perform successfully in Uruguay or abroad, in many cases in entrepreneurial or social ventures created by themselves. International free mobility students applying for exchanges and undergraduate courses can do it directly here.

Universidad ORT Uruguay offers postgraduate studies in Business Administration, Accounting, Economics, Finance, Marketing, Human Resources and in Real Estate, Engineering and Data Science at the Diploma and Master levels.

In addition, ORT Institute of Education offers a Ph.D. in Education and a series of masters programs.

The Graduate Business School (GBS) has an MBA accredited by AMBA; an MSc in Finance recognized by the CFA Institute University Recognition Program, and it is an ACCA Partner in Learning.

The GBS grants a series of dual degrees with US and European Business Schools.  

Scholarships are available for International Students.

Since 1995, ORT’s MBA has been the only Uruguayan program ranked amongst the best in Latin America. International free mobility students applying for exchanges can do it directly here.

Undergrad programs