The Bachelor of General Studies with a focus in Arts, Media and Entertainment program provides skills in criticism and evaluation of art forms, the processes by which art and creativity are communicated, and promotion and marketing in the performing arts. By developing a knowledge of art, music, media, cultural traditions, and popular culture, students will build a solid foundation for a variety of careers. Arts, Media and Entertainment graduates work in print media, film and television, theater, public relations, outreach and marketing. This focus theme is also good preparation for graduate studies in media arts, art history and cultural studies.