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Digital technology has revolutionised the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. If you are currently working, or aspire to work in, the areas of marketing, media and digital technologies, this course will enable you to study marketing and digital applications. You will develop an awareness of the current practices concerned with digital marketing and get first-hand experience of the issues which are prevalent in today’s digital marketing environment. You will gain a solid foundation in marketing and get an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. It will also help to support your professional and career development and equip you for work in today’s digitally-enhanced marketing environment.
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Digital technology has revolutionised the marketing landscape and employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavour to facilitate this knowledge base within their organisations. If you are currently working, or aspire to work in, the areas of marketing, media and digital technologies, this course will enable you to study marketing and digital applications. You will develop an awareness of the current practices concerned with digital marketing and get first-hand experience of the issues which are prevalent in today’s digital marketing environment. You will gain a solid foundation in marketing and get an insight into the complex and dynamic nature of digital marketing through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. It will also help to support your professional and career development and equip you for work in today’s digitally-enhanced marketing environment.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
With an undergraduate degree from UCB, it feels like nothing can stop you.
University College Birmingham excels at delivering career-focused, vocational degrees.
Whether you are looking to work in the food profession, hospitality and events, tourism, childcare, high-level makeup or sport, we can equip you with the skills to succeed. The majority of our courses are accredited by the University of Birmingham and our own foundation degrees, full BAs and BScs are highly valued by industry.
Choosing what and where to study for your Degree are two of the most important decisions you are ever going to have to make. The choices available to you are greater than ever before. It is important that the decisions you are about to make are the right ones for you as they will affect not just your time at university but also your future career and life chances. University College Birmingham is accredited by The University of Birmingham which means that, alongside our own Degrees, many of the Foundation Degrees, BA and BSc programmes included in on our website lead to Degrees of The University of Birmingham. We believe University College Birmingham is the right place for you to study but don’t just take our word for it. Why not come along to one of our Open Days, have a look at what we have to offer and take the opportunity to speak to staff and current students.
University College Birmingham offers a range of postgraduate degrees (MA, MSc, diploma/certificate, pre-masters) in specialised areas of education, tourism, hospitality, marketing management, culinary arts, youth work and business. The vast majority of the courses are accredited by the University of Birmingham and there are opportunities for flexible, part-time study.
Looking to boost your earning potential? According to the Department for Education’s Graduate Labour Market Statistics 2019, postgraduates earn on average £8,000 a year more than their undergraduate counterparts.
Digital Marketing BA (Hons) Top-up
Summer Row, Birmingham, United Kingdom
12 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Program overview
Main Subject
Marketing
Degree
BA
Study Level
Undergraduate
Admission requirements
Exam Scores
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
With an undergraduate degree from UCB, it feels like nothing can stop you.
University College Birmingham excels at delivering career-focused, vocational degrees.
Whether you are looking to work in the food profession, hospitality and events, tourism, childcare, high-level makeup or sport, we can equip you with the skills to succeed. The majority of our courses are accredited by the University of Birmingham and our own foundation degrees, full BAs and BScs are highly valued by industry.
Choosing what and where to study for your Degree are two of the most important decisions you are ever going to have to make. The choices available to you are greater than ever before. It is important that the decisions you are about to make are the right ones for you as they will affect not just your time at university but also your future career and life chances. University College Birmingham is accredited by The University of Birmingham which means that, alongside our own Degrees, many of the Foundation Degrees, BA and BSc programmes included in on our website lead to Degrees of The University of Birmingham. We believe University College Birmingham is the right place for you to study but don’t just take our word for it. Why not come along to one of our Open Days, have a look at what we have to offer and take the opportunity to speak to staff and current students.Arts and Humanities (4)
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Strength, Conditioning and Sports Nutrition
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Youth, Community & Families
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University College Birmingham offers a range of postgraduate degrees (MA, MSc, diploma/certificate, pre-masters) in specialised areas of education, tourism, hospitality, marketing management, culinary arts, youth work and business. The vast majority of the courses are accredited by the University of Birmingham and there are opportunities for flexible, part-time study.
Looking to boost your earning potential? According to the Department for Education’s Graduate Labour Market Statistics 2019, postgraduates earn on average £8,000 a year more than their undergraduate counterparts.
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Enterprise Management
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Finance and Accounting
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Hospitality with Tourism Management
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Marketing Management for Events, Hospitality and Tourism
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