B.S. in Integrated Marketing Communications specializing in Magazine Publish and Management Undergraduate Programme By University of Mississippi |TopUniversities

B.S. in Integrated Marketing Communications specializing in Magazine Publish and Management

Starting Month

Jan-2000Starting Month

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Bachelor's

The integrated marketing communications degree program focuses on the full spectrum of communication tools, with particular attention to interactive technology and media; comprehensive planning and implementation of strategies and tactics; discovery and accommodation of consumers' perceptions and demands, and measurable "bottom-line" results on a global scale. The degree is designed to teach how to understand, engage, persuade, and activate consumers. It includes the study of advertising, public relations, brand management, and research into consumer insights, enabling students to build a customized toolbox of professional skills. A variety of core courses, electives, and specializations are offered, all to prepare students for productive IMC careers and adaptation to ever-changing business environments.

Programme overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Bachelor's

The integrated marketing communications degree program focuses on the full spectrum of communication tools, with particular attention to interactive technology and media; comprehensive planning and implementation of strategies and tactics; discovery and accommodation of consumers' perceptions and demands, and measurable "bottom-line" results on a global scale. The degree is designed to teach how to understand, engage, persuade, and activate consumers. It includes the study of advertising, public relations, brand management, and research into consumer insights, enabling students to build a customized toolbox of professional skills. A variety of core courses, electives, and specializations are offered, all to prepare students for productive IMC careers and adaptation to ever-changing business environments.

Admission Requirements

6+
110+
79+
53+
Other english language requirements : A minimum TOEFL score of 550(paper based) ; PTE-A of 53 ; EC English Language Centres' Upper Intermediate course: final examination score of 80 percent or higher.

Jan-2000

Tuition fees

Domestic
0 USD
International
0 USD

Scholarships

Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.

To help students navigate this challenging process, we recommend the following articles:

More programmes from the university

Undergrad Programmes 2284

About QS TopUniversities.com

TopUniversities.com is QS's trusted student decision platform, built on QS's globally recognised higher education expertise. It brings together the QS World University Rankings, the QS World University Rankings by Subject, trusted university insights and data, information provided by universities, career insights, scholarships, QS Events and QS TopUniversities Apply to help prospective students make higher education decisions with confidence.

QS Career Match is a part of QS TopUniversities.com, helping students connect their career ambitions with the subjects and universities that can help them get there.