B.S. in Integrated Marketing Communications specializing in New Media Undergraduate Program By University of Mississippi |Top Universities

B.S. in Integrated Marketing Communications specializing in New Media

Main Subject Area

Communication and Media StudiesMain Subject Area

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

The integrated marketing communications degree program focuses on the full spectrum of communication tools, with particular attention to interactive technology and media; comprehensive planning and implementation of strategies and tactics; discovery and accommodation of consumers' perceptions and demands, and measurable "bottom-line" results on a global scale. The degree is designed to teach how to understand, engage, persuade, and activate consumers. It includes the study of advertising, public relations, brand management, and research into consumer insights, enabling students to build a customized toolbox of professional skills. A variety of core courses, electives, and specializations are offered, all to prepare students for productive IMC careers and adaptation to ever-changing business environments.

Program overview

Main Subject

Communication and Media Studies

Degree

Other

Study Level

Undergraduate

The integrated marketing communications degree program focuses on the full spectrum of communication tools, with particular attention to interactive technology and media; comprehensive planning and implementation of strategies and tactics; discovery and accommodation of consumers' perceptions and demands, and measurable "bottom-line" results on a global scale. The degree is designed to teach how to understand, engage, persuade, and activate consumers. It includes the study of advertising, public relations, brand management, and research into consumer insights, enabling students to build a customized toolbox of professional skills. A variety of core courses, electives, and specializations are offered, all to prepare students for productive IMC careers and adaptation to ever-changing business environments.

Admission requirements

5+

Tuition fee and scholarships

One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.

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More programs from the university

The University of Mississippi (Ole Miss) is the flagship university for the state of Mississippi. A world-class public research university, the institution has a long history of producing leaders in public service, academics and innovative research. With more than 21,500 students, Ole Miss is the state's largest university, with a major medical school, a nationally recognized law school and 15 academic divisions. It has been ranked as one of America's best college buys by Forbes and one of the best places to work by the Chronicle of Higher Education. The university's Honors College has been named one of America's finest.From a liberal arts college with more than 30 departments to an accountancy school that consistently ranks among the nation’s top 10, the University of Mississippi offers academic degrees to suit any student. Ole Miss also is home to a number of unique national centers of research and study, including the Center for the Study of Southern Culture, the Center for Intelligence and Security Studies, the Croft Institute for International Studies, the National Food Management Service Institute and the Center for Manufacturing Excellence.

The University of Mississippi (Ole Miss) is the flagship university for the state of Mississippi. A world-class public research university, the institution has a long history of producing leaders in public service, academics and innovative research. With more than 21,500 students, Ole Miss is the state's largest university, with a major medical school, a nationally recognized law school and 15 academic divisions. It has been ranked as one of America's best college buys by Forbes and one of the best places to work by the Chronicle of Higher Education. The university's Honors College has been named one of America's finest.From a liberal arts college with more than 30 departments to an accountancy school that consistently ranks among the nation’s top 10, the University of Mississippi offers academic degrees to suit any student. Ole Miss also is home to a number of unique national centers of research and study, including the Center for the Study of Southern Culture, the Center for Intelligence and Security Studies, the Croft Institute for International Studies, the National Food Management Service Institute and the Center for Manufacturing Excellence.

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