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The integrated marketing communications degree program focuses on the full spectrum of communication tools, with particular attention to interactive technology and media; comprehensive planning and implementation of strategies and tactics; discovery and accommodation of consumers' perceptions and demands, and measurable "bottom-line" results on a global scale. The degree is designed to teach how to understand, engage, persuade, and activate consumers. It includes the study of advertising, public relations, brand management, and research into consumer insights, enabling students to build a customized toolbox of professional skills. A variety of core courses, electives, and specializations are offered, all to prepare students for productive IMC careers and adaptation to ever-changing business environments.
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
The integrated marketing communications degree program focuses on the full spectrum of communication tools, with particular attention to interactive technology and media; comprehensive planning and implementation of strategies and tactics; discovery and accommodation of consumers' perceptions and demands, and measurable "bottom-line" results on a global scale. The degree is designed to teach how to understand, engage, persuade, and activate consumers. It includes the study of advertising, public relations, brand management, and research into consumer insights, enabling students to build a customized toolbox of professional skills. A variety of core courses, electives, and specializations are offered, all to prepare students for productive IMC careers and adaptation to ever-changing business environments.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
The University of Mississippi (Ole Miss) is the flagship university for the state of Mississippi. A world-class public research university, the institution has a long history of producing leaders in public service, academics and innovative research. With more than 21,500 students, Ole Miss is the state's largest university, with a major medical school, a nationally recognized law school and 15 academic divisions. It has been ranked as one of America's best college buys by Forbes and one of the best places to work by the Chronicle of Higher Education. The university's Honors College has been named one of America's finest.From a liberal arts college with more than 30 departments to an accountancy school that consistently ranks among the nation’s top 10, the University of Mississippi offers academic degrees to suit any student. Ole Miss also is home to a number of unique national centers of research and study, including the Center for the Study of Southern Culture, the Center for Intelligence and Security Studies, the Croft Institute for International Studies, the National Food Management Service Institute and the Center for Manufacturing Excellence.
The University of Mississippi (Ole Miss) is the flagship university for the state of Mississippi. A world-class public research university, the institution has a long history of producing leaders in public service, academics and innovative research. With more than 21,500 students, Ole Miss is the state's largest university, with a major medical school, a nationally recognized law school and 15 academic divisions. It has been ranked as one of America's best college buys by Forbes and one of the best places to work by the Chronicle of Higher Education. The university's Honors College has been named one of America's finest.From a liberal arts college with more than 30 departments to an accountancy school that consistently ranks among the nation’s top 10, the University of Mississippi offers academic degrees to suit any student. Ole Miss also is home to a number of unique national centers of research and study, including the Center for the Study of Southern Culture, the Center for Intelligence and Security Studies, the Croft Institute for International Studies, the National Food Management Service Institute and the Center for Manufacturing Excellence.
B.S. in Integrated Marketing Communications specializing in New Media
University of Mississippi, Oxford, United States
Communication and Media StudiesMain Subject Area
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Program overview
Main Subject
Communication and Media Studies
Degree
Other
Study Level
Undergraduate
Admission requirements
Exam Scores
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
PHD
The University of Mississippi (Ole Miss) is the flagship university for the state of Mississippi. A world-class public research university, the institution has a long history of producing leaders in public service, academics and innovative research. With more than 21,500 students, Ole Miss is the state's largest university, with a major medical school, a nationally recognized law school and 15 academic divisions. It has been ranked as one of America's best college buys by Forbes and one of the best places to work by the Chronicle of Higher Education. The university's Honors College has been named one of America's finest.From a liberal arts college with more than 30 departments to an accountancy school that consistently ranks among the nation’s top 10, the University of Mississippi offers academic degrees to suit any student. Ole Miss also is home to a number of unique national centers of research and study, including the Center for the Study of Southern Culture, the Center for Intelligence and Security Studies, the Croft Institute for International Studies, the National Food Management Service Institute and the Center for Manufacturing Excellence.
Arts and Humanities (6)
B.A. Degree in Art History
B.A. in African American Studies with Emphasis in History
B.A. in Arabic
B.A. in Art
B.A. in Chinese
B.A. in Classics with emphasis in Classical Civilization
B.A. in Classics with emphasis in Greek
B.A. in Classics with emphasis in Latin
B.A. in English
B.A. in French
B.A. in German
B.A. in History
B.A. in Linguistics
B.A. in Music
B.A. in Philosophy
B.A. in Spanish
B.A. in Theatre Arts
B.B.A. in Real Estate
B.S. Bachelor of Science in Exercise Science
Business and Management (6)
B.A. in Public Policy Leadership
B.B.A. in Banking and Finance
B.B.A. in General Business
B.B.A. in Insurance and Risk Management
B.B.A. in Management
B.B.A. in Managerial Finance
B.B.A. in Marketing
Engineering and Technology (6)
B.A. in Computer Science
B.B.A. in Management Information Systems
B.S. in Computer Science
B.S. in Health Informatics and Information Management (2 Plus 2)
Life Sciences and Medicine (6)
B.A. in Anthropology
B.A. in Biochemistry
B.A. in Biology
B.A. in Psychology
B.S. Bachelor of Science in Dietetics and Nutrition
B.S. in Biology
B.S. in Dental Hygiene
B.S. in Medical Laboratory Science
B.S. in Medical Technology
B.S. in Occupational Therapy
B.S. in Pharmaceutical Sciences
Natural Sciences (6)
B.A. in Chemistry
B.A. in Mathematics
B.A. in Physics
B.S. in Chemistry
B.S. in Forensic Chemistry
B.S. in Geology
B.S. in Mathematics
B.S. in Physics
B.S. in Radiologic Sciences
Social Sciences and Management (6)
B.A. in African American Studies with Emphasis in Culture
B.A. in African American Studies with Emphasis in Political/Social Institutions
B.A. in Economics
B.A. in International Studies
B.A. in Political Science
B.A. in Religious Studies
B.A. in Sociology
B.A. in Southern Studies
B.B.A. in Economics
B.S. in Communication Sciences and Disorders
B.S. in Hospitality Management
B.S. in Integrated Marketing Communications specializing in Magazine Publish and Management
B.S. in Integrated Marketing Communications specializing in Media Sales and Management
B.S. in Integrated Marketing Communications specializing in New Media
The University of Mississippi (Ole Miss) is the flagship university for the state of Mississippi. A world-class public research university, the institution has a long history of producing leaders in public service, academics and innovative research. With more than 21,500 students, Ole Miss is the state's largest university, with a major medical school, a nationally recognized law school and 15 academic divisions. It has been ranked as one of America's best college buys by Forbes and one of the best places to work by the Chronicle of Higher Education. The university's Honors College has been named one of America's finest.From a liberal arts college with more than 30 departments to an accountancy school that consistently ranks among the nation’s top 10, the University of Mississippi offers academic degrees to suit any student. Ole Miss also is home to a number of unique national centers of research and study, including the Center for the Study of Southern Culture, the Center for Intelligence and Security Studies, the Croft Institute for International Studies, the National Food Management Service Institute and the Center for Manufacturing Excellence.
Engineering and Technology (4)
M.S. in Pharmaceutical Sciences with Emphasis in Pharmaceutics
Life Sciences and Medicine (4)
M.S. in Biological Sciences
M.S. in Pharmaceutical Sciences with Emphasis in Environmental Toxicology
M.S. in Pharmaceutical Sciences with Emphasis in Medicinal Chemistry
M.S. in Pharmaceutical Sciences with Emphasis in Pharmacognosy
M.S. in Pharmaceutical Sciences with Emphasis in Pharmacology
M.S. in Pharmaceutical Sciences with Emphasis in Pharmacy Administration
Natural Sciences (4)
M.S. in Chemistry
M.S. in Mathematics
M.S. in Physics
Social Sciences and Management (4)
M.S. in Health Promotion
M.S.E.S. in Exercise Science
MS in Communication Sciences and Disorders
Master of Criminal Justice - Criminal Justice
Master of Criminal Justice - Homeland Security
Master of Healthcare Administration
Master of Social Work - Advanced Placement Track
Master of Social Work - Regular Track
Arts and Humanities (7)
Ph.D. in History
Business and Management (7)
Ph.D. Doctorate in Business Administration - Emphasis in Finance
Ph.D. Doctorate in Business Administration - Emphasis in Management
Ph.D. Doctorate in Business Administration - Emphasis in Marketing
Engineering and Technology (7)
Ph.D. Doctorate in Business Administration - Emphasis in Management Information Systems
Life Sciences and Medicine (7)
Ph.D. in Biological Science
Ph.D. in Counselor Education
Ph.D. in Health and Kinesiology - Emphasis in Health Behavior
Ph.D. in Pharmaceutical Sciences with Emphasis in Environmental Toxicology
Ph.D. in Pharmaceutical Sciences with Emphasis in Pharmaceutics
Ph.D. in Pharmaceutical Sciences with Emphasis in Pharmacognosy
Ph.D. in Pharmaceutical Sciences with Emphasis in Pharmacology
Ph.D. in Pharmaceutical Sciences with Emphasis in Pharmacy Administration
Ph.D. in Psychology - Emphasis in Clinical Psychology
Ph.D. in Psychology - Emphasis in Experimental Psychology
Natural Sciences (7)
Ph.D. in Chemistry
Ph.D. in Mathematics
Ph.D. in Pharmaceutical Sciences with Emphasis in Medicinal Chemistry
Ph.D. in Physics
Others (7)
Ph.D. in Accountancy
Social Sciences and Management (7)
Ph.D. Doctorate in Business Administration - Emphasis in Production/Operations Management
Ph.D. in Economics
Ph.D. in Education - Secondary Education
Ph.D. in Education - Special Education
Ph.D. in Education with Emphasis in Educational Leadership (K-12)
Ph.D. in Health and Kinesiology - Exercise Science
Ph.D. in Higher Education
Ph.D. in Music with an Emphasis in Music Education
Ph.D. in Political Science