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Our marketing program is designed to teach how and why people and organizations purchase and consume goods and services. Marketing is a system of interacting business and organizational activities designed to plan, develop, price, promote and distribute products and services. The study of marketing concepts has expanded to include an understanding of the environment in which buyers and sellers operate. Recent applications of marketing to formerly unrelated activities, such as political elections and promoting government programs and agencies, are introduced in more advanced courses for analysis and discussion. As a result of the increased breadth of marketing and the complexity and size of the decisions to be made, marketing requires a good knowledge of both the quantitative and the qualitative concepts, models, theories and techniques of the other areas taught at the Telfer School of Management.
Program overview
Main Subject
Marketing
Degree
BComm
Study Level
Undergraduate
Our marketing program is designed to teach how and why people and organizations purchase and consume goods and services. Marketing is a system of interacting business and organizational activities designed to plan, develop, price, promote and distribute products and services. The study of marketing concepts has expanded to include an understanding of the environment in which buyers and sellers operate. Recent applications of marketing to formerly unrelated activities, such as political elections and promoting government programs and agencies, are introduced in more advanced courses for analysis and discussion. As a result of the increased breadth of marketing and the complexity and size of the decisions to be made, marketing requires a good knowledge of both the quantitative and the qualitative concepts, models, theories and techniques of the other areas taught at the Telfer School of Management.
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
The University of Ottawa is a vital, engaged and vibrant centre for human understanding and advancement -- offering a superior educational experience. Credit goes to our staff, faculty and students, across all departments, services and faculties and to our partners in the public and private sectors. Their work on the issues facing society, and their commitment to deliver a learning experience of the highest calibre, are why the University of Ottawa is gaining increasing recognition for research and academic excellence, and for our positive contribution to the local community and the country at large.The University is always interested in receiving applications from those who wish to join its academic staff. Although applications cannot be accepted for a specific position once the deadline has passed, your application will be retained for future postings.
The University of Ottawa is a vital, engaged and vibrant centre for human understanding and advancement -- offering a superior educational experience. Credit goes to our staff, faculty and students, across all departments, services and faculties and to our partners in the public and private sectors. Their work on the issues facing society, and their commitment to deliver a learning experience of the highest calibre, are why the University of Ottawa is gaining increasing recognition for research and academic excellence, and for our positive contribution to the local community and the country at large.The University is always interested in receiving applications from those who wish to join its academic staff. Although applications cannot be accepted for a specific position once the deadline has passed, your application will be retained for future postings.
Bachelor of Commerce (Honours) in Marketing - Complementary Option in Entrepreneurship
Main campus, Ottawa, Canada
48 monthsProgram duration
MarketingMain Subject Area
Program overview
Main Subject
Marketing
Degree
BComm
Study Level
Undergraduate
Program overview
Main Subject
Marketing
Degree
BComm
Study Level
Undergraduate
Admission requirements
Exam Scores
Tuition fee and scholarships
Scholarships
One of the important factors when considering a master's degree is the cost of study. Luckily, there are many options available to help students fund their master's programme. Download your copy of the Scholarship Guide to find out which scholarships from around the world could be available to you, and how to apply for them.
In this guide you will find:
Where to look for scholarship opportunities
How to apply to scholarships relevant to you
A list of available scholarships around the world
A scholarship application checklist
More programs from the university
Bachelor UG
Master PG
MBA
The University of Ottawa is a vital, engaged and vibrant centre for human understanding and advancement -- offering a superior educational experience. Credit goes to our staff, faculty and students, across all departments, services and faculties and to our partners in the public and private sectors. Their work on the issues facing society, and their commitment to deliver a learning experience of the highest calibre, are why the University of Ottawa is gaining increasing recognition for research and academic excellence, and for our positive contribution to the local community and the country at large.The University is always interested in receiving applications from those who wish to join its academic staff. Although applications cannot be accepted for a specific position once the deadline has passed, your application will be retained for future postings.
Arts and Humanities (6)
Bachelor of Arts
Bachelor of Arts (Honours) in English
Bachelor of Arts (Honours) in Geography
Bachelor of Arts (Honours) in History
Bachelor of Arts (Honours) in Linguistics
Bachelor of Arts (Honours) in Music
Bachelor of Arts (Honours) in Philosophy
Bachelor of Arts (Honours) in Theatre
Bachelor of Fine Arts
Bachelor of Fine Arts in Acting
Bachelor of Music
Bachelor of Science (Honours) in Geology
Bachelor of Science (Honours) in Geology - Physics
Business and Management (6)
Bachelor of Commerce (Honours) in Accounting
Bachelor of Commerce (Honours) in Accounting - Complementary Option in Entrepreneurship
Bachelor of Commerce (Honours) in Finance
Bachelor of Commerce (Honours) in Finance - Complementary Option in Entrepreneurship
Bachelor of Commerce (Honours) in Management
Bachelor of Commerce (Honours) in Management - Complementary Option in Entrepreneurship
Bachelor of Commerce (Honours) in Marketing
Bachelor of Commerce (Honours) in Marketing - Complementary Option in Entrepreneurship
Engineering and Technology (6)
Bachelor of Applied Science in Biomedical Mechanical Engineering
Bachelor of Applied Science in Biomedical Mechanical Engineering / Bachelor of Science in Computing Technology
Bachelor of Applied Science in Chemical Engineering
Bachelor of Applied Science in Chemical Engineering (Biomedical Engineering Option)
Bachelor of Applied Science in Chemical Engineering (Engineering Management and Entrepreneurship Option)
Bachelor of Applied Science in Chemical Engineering (Environmental Engineering Option)
Bachelor of Applied Science in Chemical Engineering / Bachelor of Science in Computing Technology
Bachelor of Applied Science in Civil Engineering
Bachelor of Applied Science in Civil Engineering (Engineering Management and Entrepreneurship Option)
Bachelor of Applied Science in Civil Engineering (Environmental and Water Resources Option)
Bachelor of Applied Science in Civil Engineering (Structural and Geotechnical Option)
Bachelor of Applied Science in Civil Engineering / Bachelor of Science in Computing Technology
Bachelor of Applied Science in Computer Engineering
Bachelor of Applied Science in Computer Engineering (Engineering Management and Entrepreneurship Option)
Bachelor of Applied Science in Electrical Engineering
Bachelor of Applied Science in Electrical Engineering (Engineering Management and Entrepreneurship Option)
Bachelor of Applied Science in Electrical Engineering / Bachelor of Science in Computing Technology
Bachelor of Applied Science in Mechanical Engineering
Bachelor of Applied Science in Mechanical Engineering (Engineering Management and Entrepreneurship Option)
Bachelor of Applied Science in Mechanical Engineering / Bachelor of Science in Computing Technology
Bachelor of Applied Science in Software Engineering
Bachelor of Applied Science in Software Engineering (Engineering Management and Entrepreneurship Option)
Bachelor of Commerce (Honours) in Healthcare Analytics
Bachelor of Commerce (Honours) in Healthcare Analytics - Complementary Option in Entrepreneurship
Bachelor of Commerce (Honours) in Management Information Systems and Analytics
Bachelor of Commerce (Honours) in Management Information Systems and Analytics - Complementary Option in Entrepreneurship
Bachelor of Science (Honours) in Computer Science
Bachelor of Science (Honours) in Computer Science - Data Science Option
Bachelor of Science (Honours) in Computer Science - Management and Entrepreneurship Option
Life Sciences and Medicine (6)
Bachelor of Arts (Honours) in Psychology
Bachelor of Health Sciences (Honours)
Bachelor of Human Kinetics (Honours)
Bachelor of Human Kinetics (Honours) - Human Kinetics, Intervention, Promotion and Community Programming Option
Bachelor of Human Kinetics (Honours) - Human Kinetics, Management and Governance Option
Bachelor of Science (Honours) in Biochemistry
Bachelor of Science (Honours) in Biochemistry - Chemical Biology Option
Bachelor of Science (Honours) in Biochemistry - Microbiology and Immunology Option
Bachelor of Science (Honours) in Biochemistry - Synthetic Biology Option
Bachelor of Science (Honours) in Biochemistry / Bachelor of Applied Science in Chemical Engineering (Biotechnology)
Bachelor of Science (Honours) in Biochemistry / Bachelor of Applied Science in Chemical Engineering (Biotechnology) - Biomedical Engineering Option
Bachelor of Science (Honours) in Biology
Bachelor of Science (Honours) in Biology - Cellular/Molecular Option
Bachelor of Science (Honours) in Biology - Ecology, Evolution, Behaviour Option
Bachelor of Science (Honours) in Biology - Physiology Option
Bachelor of Science (Honours) in Biomedical Science
Bachelor of Science (Honours) in Biomedical Science - Bioanalytical Science Option
Bachelor of Science (Honours) in Biomedical Science - Biostatistics Option
Bachelor of Science (Honours) in Biomedical Science - Cellular and Molecular Medicine Option
Bachelor of Science (Honours) in Biomedical Science - Medicinal Chemistry Option
Bachelor of Science (Honours) in Biomedical Science - Neuroscience Option
Bachelor of Science (Honours) in Ophthalmic Medical Technology
Bachelor of Science (Honours) in Psychology
Bachelor of Science in Nursing
Bachelor of Social Science (Honours) in Anthropology
Natural Sciences (6)
Bachelor of Arts (Honours) in Environmental Studies
Bachelor of Science (Honours) in Chemistry
Bachelor of Science (Honours) in Chemistry - EcoChemistry Option
Bachelor of Science (Honours) in Chemistry - Option Advanced Materials
Bachelor of Science (Honours) in Financial Mathematics and Economics
Bachelor of Science (Honours) in Mathematics
Bachelor of Science (Honours) in Physics
Bachelor of Science (Honours) in Physics - Biological Physics Option
Bachelor of Science (Honours) in Physics - Mathematics
Bachelor of Science (Honours) in Physics - Photonics Option
Social Sciences and Management (6)
Bachelor of Arts (Honours) in Communication
Bachelor of Arts (Honours) in French Studies
Bachelor of Arts (Honours) in Greek and Roman Studies
Bachelor of Arts (Honours) in Religious Studies
Bachelor of Arts (Honours) in Second-Language Teaching - Teaching English as a Second Language
Bachelor of Arts (Honours) in Second-Language Teaching - Teaching French as a Second Language
Bachelor of Arts (Honours) in Spanish
Bachelor of Commerce (Honours) in Human Resource Management
Bachelor of Commerce (Honours) in Human Resource Management - Complementary Option in Entrepreneurship
Bachelor of Commerce (Honours) in International Management
Bachelor of Commerce (Honours) in International Management - Complementary Option in Entrepreneurship
Bachelor of Digital Journalism (Honours)
Bachelor of Public Relations (Honours)
Bachelor of Science
Bachelor of Science (Honours) in Statistics
Bachelor of Social Science (Honours) in Conflict Studies and Human Rights
Bachelor of Social Science (Honours) in Criminology
Bachelor of Social Science (Honours) in Economics
Bachelor of Social Science (Honours) in Economics and Public Policy
Bachelor of Social Science (Honours) in Environmental Economics and Public Policy
Bachelor of Social Science (Honours) in International Development and Globalization
Bachelor of Social Science (Honours) in International Economics and Development
Bachelor of Social Science (Honours) in International Studies and Modern Languages
Bachelor of Social Science (Honours) in Political Science
Bachelor of Social Science (Honours) in Public Administration
Bachelor of Social Science (Honours) in Sociology
The University of Ottawa is a vital, engaged and vibrant centre for human understanding and advancement -- offering a superior educational experience. Credit goes to our staff, faculty and students, across all departments, services and faculties and to our partners in the public and private sectors. Their work on the issues facing society, and their commitment to deliver a learning experience of the highest calibre, are why the University of Ottawa is gaining increasing recognition for research and academic excellence, and for our positive contribution to the local community and the country at large.The University is always interested in receiving applications from those who wish to join its academic staff. Although applications cannot be accepted for a specific position once the deadline has passed, your application will be retained for future postings.
Arts and Humanities (7)
Master of Arts in Bilingualism Studies
Master of Arts in Classical Studies
Master of Arts in Classical Studies Specialization in Medieval and Renaissance Studies
Master of Arts in English Literature
Master of Arts in English Literature Specialization in Medieval and Renaissance Studies
Master of Arts in Geography
Master of Arts in Geography Specialization in Environmental Sustainability
Master of Arts in Geography Specialization in Science, Society and Policy
Master of Arts in History
Master of Arts in History Specialization in Medieval and Renaissance Studies
Master of Arts in History Specialization in Women's Studies
Master of Arts in Linguistics
Master of Arts in Music
Master of Arts in Music Specialization in Medieval and Renaissance Studies
Master of Arts in Music Specialization in Women's Studies
Master of Arts in Philosophy
Master of Arts in Philosophy Specialization in Medieval and Renaissance Studies
Master of Arts in Philosophy Specialization in Women's Studies
Master of Arts in Theatre
Master of Arts in Theatre Specialization in Medieval and Renaissance Studies
Master of Arts in Translation Studies
Master of Arts in Translation Studies Concentration in Literary Translation
Master of Arts in World Literatures and Cultures
Master of Conference Interpreting
Master of Fine Arts in Theatre Directing
Master of Fine Arts in Visual Arts
Master of Music
Master of Science in Geography
Master of Science in Geography Specialization in Environmental Sustainability
Master of Science in Geography Specialization in Science, Society and Policy
Business and Management (7)
MSc in Management
MSc in Management (Accounting)
MSc in Management (Entrepreneurship)
MSc in Management (Finance)
MSc in Management (Marketing & Behavioral Science)
MSc in Management (Organizational Behaviour and Human Resources (OBHR))
Master of Arts in Public Administration
Master of Arts in Public Administration Specialization in Environmental Sustainability
Master of Arts in Public Administration Specialization in Women's Studies
Master of Business Complex Project Leadership
Master of Electronic Business Technologies
Master of Health Administration
Master of Science in Management
Masters in Health Administration
Engineering and Technology (7)
MSc in Management (Innovation Management)
Master of Applied Science in Biomedical Engineering
Master of Applied Science in Biomedical Engineering Specialization in Bioinformatics
Master of Applied Science in Chemical Engineering
Master of Applied Science in Chemical Engineering Specialization in Science, Society and Policy
Master of Applied Science in Civil Engineering
Master of Applied Science in Civil Engineering Specialization in Science, Society and Policy
Master of Applied Science in Electrical and Computer Engineering
Master of Applied Science in Electrical and Computer Engineering Specialization in Science, Society and Policy
Master of Applied Science in Environmental Engineering
Master of Applied Science in Environmental Engineering Specialization in Environmental Sustainability
Master of Applied Science in Mechanical Engineering
Master of Computer Science
Master of Computer Science Concentration in Applied Artificial Intelligence
Master of Computer Science Specialization in Bioinformatics
Master of Engineering in Advanced Materials and Manufacturing
Master of Engineering in Biomedical Engineering
Master of Engineering in Biomedical Engineering Concentration in Clinical Engineering
Master of Engineering in Chemical Engineering
Master of Engineering in Civil Engineering
Master of Engineering in Electrical and Computer Engineering
Master of Engineering in Engineering Management
Master of Engineering in Environmental Engineering
Master of Engineering in Mechanical Engineering
Master of Science in Electronic Business Technologies
Master of Science in Systems Science
Master of Science in Systems Science Specialization in Environmental Sustainability
Master of Systems Science
Life Sciences and Medicine (7)
Master of Arts in Anthropology
Master of Arts in Human Kinetics
Master of Arts in Human Kinetics Specialization in Women's Studies
Master of Science in Biology
Master of Science in Biology Specialization in Bioinformatics
Master of Science in Biology Specialization in Chemical and Environmental Toxicology
Master of Science in Biology Specialization in Environmental Sustainability
Master of Science in Biology Specialization in Science, Society and Policy
Master of Science in Cellular and Molecular Medicine
Master of Science in Cellular and Molecular Medicine Specialization in Bioinformatics
Master of Science in Cellular and Molecular Medicine Specialization in Human and Molecular Genetics
Master of Science in Cellular and Molecular Medicine Specialization in Pathology and Experimental Medicine
Master of Science in Epidemiology
Master of Science in Epidemiology Specialization in Biostatistics
Master of Science in Health Systems
Master of Science in Health Systems Specialization in Environmental Sustainability
Master of Science in Human Kinetics
Master of Science in Microbiology and Immunology
Master of Science in Microbiology and Immunology Specialization in Bioinformatics
Master of Science in Microbiology and Immunology Specialization in Pathology and Experimental Medicine
Master of Science in Neuroscience
Master of Science in Neuroscience Specialization in Human and Molecular Genetics
Master of Science in Neuroscience Specialization in Pathology and Experimental Medicine
Master of Science in Nursing
Master of Science in Nursing Specialization in Women's Studies
Master of Science in Nursing with Graduate Diploma Primary Health Care for Nurse Practitioners
Natural Sciences (7)
Master of Applied Science in Advanced Materials and Manufacturing
Master of Science in Biochemistry
Master of Science in Biochemistry Specialization in Bioinformatics
Master of Science in Biochemistry Specialization in Human and Molecular Genetics
Master of Science in Biochemistry Specialization in Pathology and Experimental Medicine
Master of Science in Chemistry
Master of Science in Chemistry Specialization in Chemical and Environmental Toxicology
Master of Science in Chemistry Specialization in Science, Society and Policy
Master of Science in Earth Sciences
Master of Science in Earth Sciences Specialization in Chemical and Environmental Toxicology
Master of Science in Earth Sciences Specialization in Environmental Sustainability
Master of Science in Earth Sciences Specialization in Science, Society and Policy
Master of Science in Environmental Sustainability
Master of Science in Management Specialization in Environmental Sustainability
Master of Science in Mathematics and Statistics Concentration in Mathematics
Master of Science in Physics
Master of Science in Physics Specialization in Science, Society and Policy
Others (7)
Master of Arts in Philosophy Specialization in Women\'s Studies
Master of Arts in Religious Studies Specialization in Women\'s Studies
Master of Arts in Sociology Specialization in Women\'s Studies
Social Sciences and Management (7)
Master of Arts in Communication
Master of Arts in Communication Specialization in Science, Society and Policy
Master of Arts in Criminology
Master of Arts in Criminology Specialization in Women's Studies
Master of Arts in Economics
Master of Arts in Education (Counselling Psychology)
Master of Arts in Education (Health Professions Education)
Master of Arts in Education (Leadership, Evaluation, Curriculum and Policy Studies)
Master of Arts in Education (Societies, Cultures and Languages)
Master of Arts in Education (Studies in Teaching and Learning)
Master of Arts in Education Specialization in Women's Studies
Master of Arts in Globalization and International Development
Master of Arts in Globalization and International Development Specialization in Environmental Sustainability
Master of Arts in Globalization and International Development Specialization in Women's Studies
Master of Arts in Political Science
Master of Arts in Political Science Specialization in Environmental Sustainability
Master of Arts in Political Science Specialization in Women's Studies
Master of Arts in Public and International Affairs
Master of Arts in Public and International Affairs Specialization in Environmental Sustainability
Master of Arts in Public and International Affairs Specialization in Science, Society and Policy
Master of Arts in Religious Studies
Master of Arts in Religious Studies Specialization in Medieval and Renaissance Studies
Master of Arts in Religious Studies Specialization in Women's Studies
Master of Arts in Sociology
Master of Arts in Sociology Specialization in Women's Studies
Master of Arts in Spanish
Master of Arts in Spanish Specialization in Medieval and Renaissance Studies
Master of Arts in Women's Studies
Master of Communication
Master of Education (Counselling Psychology)
Master of Education (Health Professions Education)
Master of Education (Leadership, Evaluation, Curriculum and Policy Studies)
Master of Education (Second Language Education)
Master of Education (Societies, Cultures and Languages)
Master of Education (Studies in Teaching and Learning)
Master of Information Studies (Bilingual)
Master of Information Studies (Bilingual) Specialization in Science, Society and Policy
Master of Laws
Master of Laws Concentration in Global Sustainability and Environmental Law
Master of Laws Concentration in Health Law, Policy and Ethics
Master of Laws Concentration in International Humanitarian and Security Law
Master of Laws Concentration in International Trade and Foreign Investment
Master of Laws Concentration in Law and Social Justice
Master of Laws Concentration in Law and Technology
Master of Laws Concentration in Legislative Studies
Master of Laws Concentration in Notarial Law
Master of Laws Specialization in Women's Studies
Master of Science in Mathematics and Statistics Concentration in Bioinformatics
Master of Science in Mathematics and Statistics Concentration in Biostatistics
Master of Science in Mathematics and Statistics Concentration in Statistics
Full-Time MBA (2)
Master in Business Administration
Others (2)
Master of Business Administration