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This course provides you with an understanding of marketing strategies and practices, with a focus on understanding the consumer, and how to link this understanding with new marketing opportunities and strategy options. The programme is designed to provide students with a comprehensive understanding of Marketing and Marketing Strategy with the opportunity for students to specialise in a core contemporary aspect of the discipline: Consumer Behaviour. As more organisations operate internationally, the skills and insights provided by this degree equip students very well for careers in marketing, global brand management, market insight and strategic consultancy.
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
This course provides you with an understanding of marketing strategies and practices, with a focus on understanding the consumer, and how to link this understanding with new marketing opportunities and strategy options. The programme is designed to provide students with a comprehensive understanding of Marketing and Marketing Strategy with the opportunity for students to specialise in a core contemporary aspect of the discipline: Consumer Behaviour. As more organisations operate internationally, the skills and insights provided by this degree equip students very well for careers in marketing, global brand management, market insight and strategic consultancy.
Admission Requirements
88+
6+
3+
Although a good first or second class UK honours degree, or overseas equivalent, will usually be required, professional experience will be taken into account and applicants considered on their overall suitability for the programme. Evidence of entrepreneurial experience will be of particular value in our admissions decision.
1 Year
Jan
Sep
Tuition fees
Domestic
13,600 GBP
International
22,600 GBP
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
MSc Marketing (Consumer Marketing)
Whiteknights Campus, Reading, United Kingdom
12 monthsProgramme duration
22,600 GBPTuition Fee/year
MarketingMain Subject Area
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Programme overview
Main Subject
Marketing
Degree
MSc
Study Level
Masters
Study Mode
On Campus
Admission Requirements
Tuition fees
Domestic
International
Scholarships
Selecting the right scholarship can be a daunting process. With countless options available, students often find themselves overwhelmed and confused. The decision can be especially stressful for those facing financial constraints or pursuing specific academic or career goals.
To help students navigate this challenging process, we recommend the following articles:
How to get a full scholarship
Looking for a fully-funded scholarship to see you into university? Find out how to boost your chances of getting one.
Scholarships to study abroad
Find scholarships to study abroad with our lists of international scholarships – categorized by country, by subject, and by type of student.
Scholarship Applications: Frequently Asked Questions
Get answers to all your questions about scholarship applications, including tips on how to find scholarships and chances of success.
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BA Politics and Economics with a Placement Year
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LLB Law with Criminology
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LLB Law with Foundation
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MLaw
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MA Classics and Ancient History
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MA Communication Design: Information Design Pathway
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MA Communications Design: Typeface Design Pathway
MA Communications Design: Typeface Design Pathway
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MA Creative Writing
MA Creative Writing
MA English Literature
MA English Literature
MA Fine Art
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MA History
MA History
MA Teaching English to Speakers of Other Languages (TESOL)
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MSc Consumer Behaviour
MSc Corporate Finance
MSc Corporate Finance
MSc Design and Management of Sustainable Built Environments
MSc Design and Management of Sustainable Built Environments
MSc Development Finance
MSc Development Finance
MSc Digital Business and Data Analytics
MSc Digital Business and Data Analytics
MSc Digital Innovation
MSc Digital Innovation
MSc Digital Marketing
MSc Digital Marketing
MSc Economics
MSc Economics
MSc Economics and Finance
MSc Economics and Finance
MSc Entrepreneurship (Creative Industries)
MSc Entrepreneurship (Creative Industries)
MSc Entrepreneurship (Financing)
MSc Entrepreneurship (Financing)
MSc Entrepreneurship (Leadership)
MSc Entrepreneurship (Leadership)
MSc Entrepreneurship and Innovation
MSc Entrepreneurship and Innovation
MSc Finance
MSc Finance
MSc Finance and Financial Technology (FinTech)
MSc Finance and Financial Technology (FinTech)
MSc Financial Engineering
MSc Financial Engineering
MSc Financial Risk Management
MSc Financial Risk Management
MSc Food Economics and Marketing
MSc Food Economics and Marketing
MSc Information Management & Digital Business – Big Data in Business
MSc Information Management & Digital Business – Big Data in Business
MSc Information Management & Digital Business – Digital Health and Data Analytics
MSc Information Management & Digital Business – Digital Health and Data Analytics
MSc Information Management & Digital Business – Digital Innovation
MSc Information Management & Digital Business – Digital Innovation
MSc International Accounting and Finance
MSc International Accounting and Finance
MSc International Business
MSc International Business
MSc International Business and Finance
MSc International Business and Finance
MSc Investment Management
MSc Investment Management
MSc Management
MSc Management
MSc Management (International Business)
MSc Management (International Business)
MSc Marketing (Consumer Marketing)
MSc Marketing (Consumer Marketing)
MSc Marketing (Digital Marketing)
MSc Marketing (Digital Marketing)
MSc Marketing (International Marketing)
MSc Marketing (International Marketing)
MSc Marketing (Sustainable Marketing)
MSc Marketing (Sustainable Marketing)
MSc Project Management
MSc Project Management
MSc Real Estate
MSc Real Estate
MSc Real Estate (Flexible)
MSc Real Estate (Flexible)
MSc Real Estate Finance
MSc Real Estate Finance
MSc Real Estate Investment and Finance (Flexible)
MSc Real Estate Investment and Finance (Flexible)
MSc Rural Land and Business Management
MSc Rural Land and Business Management
Msc International Business and Digital Transformation
Msc International Business and Digital Transformation
Engineering and Technology (6)
MSc Biotechnology
MSc Biotechnology
MSc Construction Management with Industry Placement
MSc Construction Management with Industry Placement
MSc Data Science and Advanced Computing
MSc Data Science and Advanced Computing
MSc Digital Design and Construction
MSc Digital Design and Construction
MSc Oil and Gas
MSc Oil and Gas
MSc Project Management with Industry Placement
MSc Project Management with Industry Placement
MSc Renewable Energy: Technology and Sustainability
MSc Renewable Energy: Technology and Sustainability
Life Sciences and Medicine (6)
MRes Agricultural and Food Economics
MRes Agricultural and Food Economics
MSc Advancing Healthcare Practice (Flexible)
MSc Advancing Healthcare Practice (Flexible)
MSc Agriculture and Development
MSc Agriculture and Development
MSc Cognitive Neuroscience
MSc Cognitive Neuroscience
MSc Ecological Survey Skills with Placement
MSc Ecological Survey Skills with Placement
MSc Molecular Medicine
MSc Molecular Medicine
MSc Nutrition and Food Science
MSc Nutrition and Food Science
MSc Physician Associate
MSc Physician Associate
MSc Psychology Conversion
MSc Psychology Conversion
MSc Research Methods in Psychology
MSc Research Methods in Psychology
MSc Speech and Language Therapy
MSc Speech and Language Therapy
MSc Theory and Practice in Clinical Psychology (with Clinical or Research Placement)
MSc Theory and Practice in Clinical Psychology (with Clinical or Research Placement)
MSc by Research Agriculture, Ecology and Environment
MSc by Research Agriculture, Ecology and Environment
MSc by Research Animal Science
MSc by Research Animal Science
MSc by Research Biomedicine
MSc by Research Biomedicine
MSc by Research Cellular and Molecular Neuroscience
MSc by Research Cellular and Molecular Neuroscience
MSc by Research Entomology
MSc by Research Entomology
MSc by Research Formulation Design and Analysis
MSc by Research Formulation Design and Analysis
MSc by Research Pharmacy Practice
MSc by Research Pharmacy Practice
PGCert Introduction to Cognitive Behavioural Therapy
PGCert Introduction to Cognitive Behavioural Therapy
Natural Sciences (6)
MSc Applied Meteorology
MSc Applied Meteorology
MSc Applied Meteorology and Climate with Management
MSc Applied Meteorology and Climate with Management
MSc Atmosphere, Oceans and Climate
MSc Atmosphere, Oceans and Climate
MSc Chemical Research
MSc Chemical Research
MSc Climate Change and Artificial Intelligence (AI)
MSc Climate Change and Artificial Intelligence (AI)
MSc Climate Change and Development
MSc Climate Change and Development
MSc Dietetics
MSc Dietetics
MSc Environmental Management
MSc Environmental Management
MSc Environmental Pollution
MSc Environmental Pollution
MSc Food Science
MSc Food Science
MSc Food Security and Development
MSc Food Security and Development
MSc Species Identification and Survey Skills
MSc Species Identification and Survey Skills
MSc in Food Systems
MSc in Food Systems
Social Sciences and Management (6)
LLM Advanced Legal Studies
LLM Advanced Legal Studies
LLM International Commercial Law
LLM International Commercial Law
LLM International Commercial Law with Competition Law and Regulation
LLM International Commercial Law with Competition Law and Regulation
LLM International Commercial Law with Energy Law and Natural Resources
LLM International Commercial Law with Energy Law and Natural Resources
LLM International Commercial Law with Information Technology Law and Commerce
LLM International Commercial Law with Information Technology Law and Commerce
LLM International Commercial Law with Insolvency and Corporate Rescue
LLM International Commercial Law with Insolvency and Corporate Rescue
LLM International Commercial Law with Intellectual Property Law and Management
LLM International Commercial Law with Intellectual Property Law and Management
LLM International Commercial Law with International Banking law and Financial Regulation
LLM International Commercial Law with International Banking law and Financial Regulation
LLM International Commercial Law with International Corporate Finance
LLM International Commercial Law with International Corporate Finance
LLM International Commercial Law with International Dispute Resolution (Arbitration)
LLM International Commercial Law with International Dispute Resolution (Arbitration)
LLM International Commercial Law with International Economic Law
LLM International Commercial Law with International Economic Law
LLM International Commercial Law with Oil and Gas Law
LLM International Commercial Law with Oil and Gas Law
LLM International Law
LLM International Law
LLM International Law with Conflict
LLM International Law with Conflict
LLM International Law with Development
LLM International Law with Development
LLM International Law with Transnational Law
LLM International Law with Transnational Law
LLM Research Thesis
LLM Research Thesis
LLM or MSc Global Crisis, Conflict, and Disaster Management
LLM or MSc Global Crisis, Conflict, and Disaster Management
MA Conflict and International Security
MA Conflict and International Security
MA Education
MA Education
MA Education (Early Years)
MA Education (Early Years)
MA Education (Inclusive Education)
MA Education (Inclusive Education)
MA Education (Leadership and Management)
MA Education (Leadership and Management)
MA Education (Music Education)
MA Education (Music Education)
MA Education (Research Methods)
MA Education (Research Methods)
MA Education (Second Language Learning and Teaching)
MA Education (Second Language Learning and Teaching)
MA International Relations and Diplomacy
MA International Relations and Diplomacy
MA International Security Studies
MA International Security Studies
MA by Research Film, Theatre and Television
MA by Research Film, Theatre and Television
MRes Law
MRes Law
MRes Politics and International Relations
MRes Politics and International Relations
MSc Applied International Development
MSc Applied International Development
MSc Communication for Development
MSc Communication for Development
MSc Environment, Climate Change and Development
MSc Environment, Climate Change and Development
MSc Food Technology - Quality Assurance
MSc Food Technology - Quality Assurance
MSc International Human Resource Management
MSc International Human Resource Management
MSc International Shipping and Finance
MSc International Shipping and Finance
MSc Public Policy
MSc Public Policy
PGCE Primary Postgraduate Certificate in Education
PGCE Primary Postgraduate Certificate in Education
PGCE Primary Postgraduate Certificate in Education (3-7)
PGCE Primary Postgraduate Certificate in Education (3-7)
PGCE Primary Postgraduate Certificate in Education with Special Educational Needs (SEN)
PGCE Primary Postgraduate Certificate in Education with Special Educational Needs (SEN)
PGCE Secondary Art and Design
PGCE Secondary Art and Design
PGCE Secondary Chemistry
PGCE Secondary Chemistry
PGCE Secondary Design and Technology
PGCE Secondary Design and Technology
PGCE Secondary English
PGCE Secondary English
PGCE Secondary Geography
PGCE Secondary Geography
PGCE Secondary History
PGCE Secondary History
PGCE Secondary Mathematics
PGCE Secondary Mathematics
PGCE Secondary Modern Foreign Language - French
PGCE Secondary Modern Foreign Language - French
PGCE Secondary Modern Foreign Language - German
PGCE Secondary Modern Foreign Language - German
PGCE Secondary Modern Foreign Language - Spanish
PGCE Secondary Modern Foreign Language - Spanish
PGCE Secondary Physical Education
PGCE Secondary Physical Education
PGCE Secondary Science Physics with Mathematics
PGCE Secondary Science Physics with Mathematics
PGCE Secondary Science: Biology
PGCE Secondary Science: Biology
PGCE Secondary Science: Engineers Teach Physics
PGCE Secondary Science: Engineers Teach Physics
PGCE Secondary Science: Physics
PGCE Secondary Science: Physics
PGCert Early Years Practice (EYTS)
PGCert Early Years Practice (EYTS)
Postgraduate Certificate in Education (Reflective Practice)
Postgraduate Certificate in Education (Reflective Practice)
Executive MBA (1)
The Henley Executive MBA - Global
The Henley Executive MBA - Global
The Henley Flexible Executive MBA
The Henley Flexible Executive MBA